Elon Musk built rockets for 2% of NASA’s cost.

Jeff Bezos built the fastest supply chain in history.

Both use a 2,300-year-old method to turn “impossible” into reality while everyone else follows the rules.

Here’s how First Principles thinking works (and how to use it):
Most people solve problems by reasoning by analogy.

They look at what’s been done before and make small improvements.

First principles flips that.

You break a problem down to its fundamental truths and then reason up from there, ignoring convention.