20+yrs of marketing 🤓, 40+yrs of sass 💁🏼♀️ . Paid media fossil and crusader, with a side hustle of handmade candles and bath/body products.
Mar 19, 2019 • 6 tweets • 1 min read
1/ PSA from a person primarily focused on paid acquisition these days.
Having also worked in email, content, branding, and things of the like, I feel compelled to remind advertisers of this:
You cannot rely on paid media to do everything for you.
2/ Paid search has a finite existence if you don't have top-of-funnel efforts going. You cannot force people to search more at the bottom of the funnel without putting money in the top to move its way through.
