I’m sceptical about this role. Why do you ask? Well, let me tell you.... (Thread 1/12) labour.org.uk/current-vacanc… First - It's good the Party want more audience insight. But social media is a subset of an audience and we should be investing in more polling and focus groups than expensive tools which aren’t that great at political audience insight.

Next in my geek series of Presidential A/B tests. Whats better - "ambitious goal" Vs "Help Joe and Kamala take back the White House". Let's wait and see! Trump, like Biden is also running an A/B test on his pop up donate ask. But with far more variation. This one is a little rotating GIF.

US election time means lots of fun geeking out looking at A/B tests running on websites. And here are some fun things that a little bit of digging have found. Joebiden.com is running @optimizley and there are a couple of tests running right now... 1/4 The Lightbox popup on the website seems to be a focus of tests at the moment. Makes sense($$$). Testing starting amounts between $25 vs $15. This test has just ended. And in new tests it looks like they've settled on $15. Found a winner... 2/4

Why are all the trains from Mill Hill cancelled @TLRailUK? Wrong type of rain? 🌧 .@TLRailUK .21 cancelled. .29 cancelled. 37 delayed. Chance of getting on it with all the people here and other delayed passengers... 0.