Thoughtleadr Branding Mastery's Threads

Jul 12 • 18 tweets • 7 min read

In 2022, Elon Musk was the most hated CEO on Earth.

Today, he’s flexing Cybertrucks, creating a political party, and has millions of obsessed fans.

It’s not an accident—it’s the smartest branding move you’ve never heard of.

Here’s how he's doing it: 🧵

Remember when every headline called him toxic?

Tesla plummeted from America's most admired brands.

SpaceX's reputation crumbled.

Polls showed the public turning against him in droves.

Most CEOs would panic. But Musk? He saw opportunity...

Jul 9 • 20 tweets • 8 min read

This actress made $250 million in her 20-year career.

Then vanished overnight.

Everyone thought she retired.

Instead, she spent 10 years secretly building a $900 Million empire.

Here's how she did it:

Meet Reese Witherspoon:

You probably know her name. But perhaps not her work.

She landed her breakout role at 14.

By 29, she's winning Oscars.

By her mid-30s, she's one of Hollywood's highest-paid actresses.

Then something strange happens...

Jul 4 • 17 tweets • 7 min read

Mark Zuckerberg doesn’t believe in interviews.

Instead, he asks ONE question to decide if someone's "fit for Facebook."

It's so powerful, it built his $100+ Billion leadership team.

Here's the question (and answer) that discovers legends: 🧵

In Facebook's early days, the company was growing rapidly from a small team.

Zuck had to hire fast.

But he'd already seen how bad hires could destroy startups.

So he developed a hiring filter unlike anything in Silicon Valley...

Jun 27 • 19 tweets • 8 min read

Jeff Bezos didn’t study business at Princeton.

Instead, he read “nerdy” sci-fi novels and built Alexa, AWS, & Blue Origin.

How? A mental model so powerful, it created a $2 Trillion empire.

Here’s his brilliant "fiction-to-fortune" framework: 🧵

First, some context:

Young Bezos spent summers buried in sci-fi novels.

Not just business strategy.

Stories about the future became his "thinking gym."

A place to train his imagination for what technology could become.

Jun 23 • 17 tweets • 7 min read

AI's biggest names just made horrifying statements:

• Anthropic CEO: "...everyone will lose their jobs."
• LinkedIn founder: "People still underestimate AI's impact."

Only one gave a roadmap to survive—and profit—from it.

Here's his advice: ⬇️

The disagreement is explosive.

One predicts a "white-collar bloodbath."

50% of entry-level jobs gone in 5 years.

The other calls this "media sensationalism."

Both are billionaire tech legends who shape our future...

Jun 19 • 18 tweets • 7 min read

Elon Musk only hires 5% of SpaceX applicants.

Why? Because most fail to answer his ONE simple question.

It's so powerful, it discovered the brilliant minds behind his $350B empire.

Here are the 9 words that reveal genius: ⬇️

Getting hired at SpaceX is harder than Harvard.

Only 5% of tens of thousands of applicants make it through.

But the selection process reveals something shocking:

Jun 19 • 20 tweets • 8 min read

In 1984, Nike got CRUSHED by Adidas.

• They lost $28 million in one year
• Adidas locked down Michael Jordan

Then Phil Knight made one "desperate hire" everyone called insane.

Here's the real story behind Nike's $165+ BILLION empire: 🧵

Picture this: The year was 1984.

Nike was a running company trying to break into basketball.

But they were getting destroyed.

Converse owned the courts with Magic and Bird.

Adidas ruled street culture. Nike was the distant third choice nobody wanted:

Jun 18 • 17 tweets • 6 min read

Everyone says Gen Z is the laziest generation in history.

But LinkedIn's founder says they're wrong.

He just called Gen Z the "most valuable asset" in today's job market.

Why? Because of ONE skill that makes them irreplaceable: ⬇️

For years, headlines have painted Gen Z as entitled and unprepared.

"They don't want to work hard."

"They lack loyalty and commitment."

But one man sees something completely different...

Jun 18 • 18 tweets • 7 min read

The real genius behind OpenAI is NOT Sam Altman.

It's a college dropout who taught himself 3 AI systems and co-founded a $300 BILLION powerhouse.

How? A mental framework that makes learning AI easy.

Here's Greg Brockman's 3-step model: 🧵

Meet Greg Brockman.

Co-founder and President of OpenAI.

Left Harvard after 1 year.

Briefly tried MIT, then dropped out completely.

While classmates memorized textbooks, he was mastering the future.

Jun 16 • 16 tweets • 6 min read

Silicon Valley's biggest secret just went public.

The CTOs of Meta, OpenAI, and Palantir are joining the U.S. Army.

Not as vendors. As official military officers.

And they're prepping for something insane (that you should be too): ⬇️

Less than a decade ago, working with the military was anathema in Silicon Valley.

Even developing technology that might be used by the military was taboo.

The tech industry wanted nothing to do with defense work.

But something changed everything:

Jun 15 • 18 tweets • 7 min read

In 2008, Elon pulled off the greatest heist in history:

• SpaceX was dying
• Every rocket failed
• Boeing was stealing their $1.6 billion contract

Then Elon made ONE desperate call to NASA.

Here’s how a 60-second convo saved him: 🧵

Picture this: December 2008.

The world economy is crashing.

SpaceX has burned through $100 million of Elon's personal fortune.

Three Falcon 1 rockets have exploded on launch.

And NASA is about to hand a $1.6 billion contract to... Boeing.

Jun 14 • 17 tweets • 6 min read

The biggest threat to Google's $2 trillion empire isn't ChatGPT.

It's a new search engine promising to "show what Google hides."

The most shocking?

Elon created it himself.

Here's how it's taking over the ENTIRE internet: 🧵

On June 8th, Elon Musk dropped a bombshell.

xAI launched "TruthGPT" — a search engine powered by Grok AI.

The promise? "No censorship. Real answers."

But this isn't just another search engine...

Jun 13 • 17 tweets • 6 min read

Sam Altman just held a secret meeting with NYC's billionaires.

He revealed exactly how AI will transform America's economy.

Not by replacing workers.

But with a performance hack built to "make everyone richer."

Here's his $3 TRILLION plan: 🧵

The guest list reads like a Forbes billionaire directory.

KKR cofounder Henry Kravis was there.
So was Tishman Speyer CEO Rob Speyer.

In fact, 100 of NYC's most powerful business leaders gathered behind closed doors.

But this wasn't your typical tech conference...

Jun 12 • 18 tweets • 7 min read

Mark Zuckerberg thought he DESTROYED the Winklevoss twins.

In 2008, he settled their Facebook lawsuit for a measly $65 million.

But instead of disappearing, the twins quietly built something even bigger.

Here's the $3 TRILLION revenge play 20 years in the making: 🧵

Let's take a quick trip back to Harvard, 2003.

Cameron and Tyler Winklevoss had an idea for a social network.

They needed a programmer.

Enter sophomore Mark Zuckerberg.

But what happened next would spark a 20-year war:

Jun 11 • 24 tweets • 9 min read

This is the most expensive betrayal in history:

In 2006, Steve Jobs invited Google’s CEO to Apple's meetings.

Jobs was told they were building the "next big thing" together.

But Google had other plans.

Here’s the $1 TRILLION backstab that changed Apple forever: 🧵

Apple and Google used to be natural allies.

Google's search and Maps were integral to Apple's ecosystem.

Neither company competed in the other's core business.

Jobs saw Google's CEO Eric Schmidt as a valuable asset to Apple's board.

But Schmidt was hiding something massive:

Jun 7 • 19 tweets • 7 min read

This billionaire can see the future.

Ken Griffin:

• Worth $42 Billion
• Predicted the last 3 market crashes
• Voted for Trump in the 2024 election

Now he's warning Trump is "fiscally irresponsible."

Here are his 3 predictions terrifying Wall Street: 🧵

First, some context about Griffin's influence.

He moved Citadel from Chicago to Miami in 2022.

His hedge fund manages massive amounts of capital.

When Griffin speaks, Wall Street listens.

But this time, his message is different...

Jun 6 • 20 tweets • 8 min read

Meet the world's youngest female self-made billionaire:

• Born to Chinese immigrants
• Dropped out of Carnegie Mellon
• Turned a $100K scholarship into $25 BILLION

Now she's dethroned Taylor Swift as world's richest.

Here's her incredible story: 🧵

Meet Lucy Guo:

Her parents fled to America with nothing but dreams.

They settled in San Francisco, working multiple jobs to make ends meet.

Like most immigrant families, they pushed their daughter toward traditional success.

But she had other plans brewing...

Jun 5 • 19 tweets • 8 min read

NVIDIA’s CEO just blindsided the U.S. government.

He flew to Taiwan and held a private meeting with their President.

No U.S. officials. No oversight.

But that's not the shocking part.

Here’s the $3 TRILLION move he made behind America’s back: 🧵

Meet the man behind this power play.

Jensen Huang: worth over $100 billion.

Born in Taiwan, built Nvidia into a $3 trillion empire.

But this story isn't just about money...

May 28 • 20 tweets • 7 min read

This is the Pentagon's deadliest ally:

• Keeps swords at his desk
• Controls the government's AI technology
• Build the $200B software that hunted down Bin Laden

And he just uncovered China's final move that will crush the US.

Here's their final move to win the AI war:

Alex Karp isn't your typical Silicon Valley CEO.

He has a PhD in philosophy from Germany, practices Qigong in the office, & keeps Tai Chi swords at his desk.

Karp built Palantir to tackle humanity's existential challenges.

But here's what makes him truly unusual:

May 26 • 18 tweets • 6 min read

Simon Sinek just shocked the world on The DOC podcast:

He revealed AI companies are:

• Lying about AI's real purpose
• Designed to destroy human skills
• Making us dependent on them

I watched the 2-hour talk...

These are 5 moments that terrified the host: 🧵

First, we need to understand why Sinek's warning matters.

He's spent 15 years studying what makes humans tick at the deepest level.

Fortune 500 CEOs call him when they need to understand human behavior.

So when he says AI is destroying our humanity, I listen...

May 24 • 23 tweets • 8 min read

This is Cathie Wood:

• She saved Tesla from bankruptcy
• Bet early on Coinbase and Bitcoin
• Known as the "female Warren Buffett"

She just stated: "AI will create a new class of trillionaires."

Here's her advice for preparing today: 🧵

Cathie Wood runs ARK Invest, managing $9.1 billion across 8 ETFs.

She's known for bold, high-conviction bets on disruptive innovation.

Her track record?

Incredible.

But what is she best known for?

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