A curation of the best branding insights to level up your business | Over 2 billion views for clients | Owned by: @ThoughtleadrX
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Dec 21 • 17 tweets • 5 min read
They built a $10 billion empire by selling 'magic' diet pills.
Customers swore by them—until investigations revealed the truth.
Their stock crashed 80% & the company collapsed.
The story of Herbalife and its fight for survival: 🧵
It started with a tragedy.
Mark Hughes watched his mother die at 36 from an overdose of prescription diet pills.
Devastated but determined, he vowed to create a safer way to lose weight.
In 1980, at just 24 years old, he founded Herbalife...
Dec 20 • 17 tweets • 5 min read
When Steve Jobs returned to Apple in 1997, they were 90 days from collapse.
So Jobs did the unthinkable:
He called his biggest enemy, Bill Gates, for help.
What Gates did next saved Apple's life and changed technology forever.
Here's the full story:
Let's rewind to 1997.
Apple had lost over $1 billion that year.
They were bleeding money, market share was below 4%, and their stock had plummeted 58% in just two years.
The company that revolutionized personal computing was on life support...
Dec 17 • 14 tweets • 4 min read
They invented milk chocolate in 1905.
But by 2006, they had to recall a MILLION chocolate bars because of a devastating scandal.
No one thought they'd come back from it.
But what happened next shocked the entire industry:🧵
Cadbury wasn't just loved. It was revered.
Since 1824, they'd been more than a chocolate maker. They were part of British culture.
The Royal Family even granted them a warrant (a symbol of ultimate prestige) in 1855. But fast-forward to 2006...
Dec 16 • 11 tweets • 4 min read
Developers called Microsoft "the evil empire".
Microsoft called Linux "a cancer."
Then, Microsoft paid $7.5B for GitHub and everyone thought it was the end of open-source.
But what happened next transformed Microsoft into open-source's biggest ally.
Here's the full story:
Rewind to 2014. Microsoft was seen as the "evil empire" of tech.
Their previous CEO, Steve Ballmer, had called Linux "a cancer," and they were hostile to open-source software.
When Microsoft announced the GitHub acquisition, developers panicked...
Dec 16 • 21 tweets • 6 min read
In the 1980s, Disney was dying.
Recent films failed miserably. They were losing millions. And their best people quit to build a Disney competitor...
Until they made ONE decision that led to the making of The Little Mermaid, Aladin & Lion King movies.
Here's the full story:
Let's set the scene:
The year was 1983. Disney had been the king of animation for 60 years.
But something was changing...
Their magic was fading. They'd lost touch with their audience:
Dec 13 • 23 tweets • 6 min read
The most powerful dynasty in America isn't a family.
It's 8 schools that:
• Reject 95% of applicants
• Control $180B+ in wealth
• Shape every aspect of American power
Here's the untold story of America's true ruling class, the Ivy League:🧵
The year was 1636.
A small group of Puritan settlers gathered in Massachusetts to create America's first college.
They wanted to train ministers and create an educated elite.
That college? Harvard University...
Dec 4 • 14 tweets • 5 min read
The most successful protein bar in history was designed in PowerPoint.
While competitors spent millions hiding ingredients in fine print...
These guys did the unthinkable.
Kellogg's response? A $600M acquisition offer.
Here's the full story:
Peter Rahal had zero cooking background. Zero retail experience. Zero funding.
But he had one observation:
The protein bar market was full of confusing labels and hidden ingredients.
This was a problem...
Dec 1 • 14 tweets • 5 min read
In 2010, Old Spice was losing to Axe.
Their sales were plummeting & everyone considered them an 'old person' brand.
Until they broke every marketing rule in existence with one insane move:
They targeted WOMEN instead of men.
Here's why it doubled their sales in 12 months:
First, some context:
Old Spice was founded in 1937. Originally for women.
But by 2010, it had become "your grandfather's deodorant."
Young men wouldn't touch it. Women (who buy 60% of men's body products) avoided it.
The brand was in crisis...
Nov 26 • 15 tweets • 5 min read
In 2001, the music industry was imploding.
Piracy was rampant. CDs were dead. Record labels were panicking.
Then Steve Jobs revived the industry with ONE "impossible" decision... which now makes Apple $25 Million per DAY.
Here's the wild story: 🧵
The year was 2000.
Napster had launched, with 80 million users sharing music for free.
Record labels watched their empire crumble:
• Piracy was unstoppable
• CD sales were plummeting
Their business model was dying & the industry needed a miracle. Enter Steve Jobs...
Nov 25 • 14 tweets • 4 min read
Facebook's $400M gamble that confused Silicon Valley:
Purchasing a tiny GIF search engine.
But the deal exposed a brilliant insight about human behavior...
Here's why this acquisition was years ahead of its time:
2013: A small team launches a search engine for GIFs.
At first, people laughed. Who needs a dedicated platform just for animated images?
But Giphy's founders saw something others missed:
The future of communication wasn't going to be just words...
Jan 28 • 6 tweets • 2 min read
NATURAL HOME REMEDIES THAT HELP TREAT CERTAIN AILMENTS.
1. 2.
Dec 31, 2023 • 5 tweets • 2 min read
Natural Treatments for Specific Health Concerns or Symptoms.
1. 2.
Dec 4, 2023 • 6 tweets • 2 min read
Natural Treatments for Specific Health Concerns or Symptoms
1. Hair Loss - Tamarinds 2. Insomnia - Almonds
Nov 29, 2023 • 8 tweets • 2 min read
Home Remedies Everyone Should Know....
1. Signs you need a cleanse 2.
Nov 28, 2023 • 7 tweets • 2 min read
7 Effective Body Treatment
1. High Blood Pressure?
Try this👇
2. Try This To Relieve sciatica👇
Nov 26, 2023 • 8 tweets • 2 min read
Back Pain with Bending Forward?
Try This Special Exercise out!👇💯 1.
Nov 25, 2023 • 12 tweets • 3 min read
How To Get Harder & Get Even Better In Bed:
THREAD 🧵 1.
Nov 9, 2023 • 4 tweets • 1 min read
4 Healthy Drinks Recipe For Weight Loss and Body Cleansing.
1. Cucumber, lemon, ginger & mint 2. Blueberry, Grapefruit, cucumber, lemon & mint
Nov 6, 2023 • 6 tweets • 2 min read
Colon cleansing is specifically to detoxify your body from toxins that are causing digestive system disorders, weakness, bloating, nausea, mood swings, and skin problems.💯
Here Are 5 Things You Can Easily Do👇👇👇 1. Juicing Ginger, cucumber, pineapple and Lemon is one of the strongest cleansers by stimulating digestion, circulation and sweating. Its digestive action serves to cleanse the build-up of waste and toxins in the colon, liver and other organs.💯