The 1 metric that has been critical to our growth!

A strong focus on it ensures we can focus on:
- Growth without fundraising
- Growth without dilution

It is Cash Conversion Cycle (CC)

Read more on how we implemented it 👇 🧵 Major component of the outflow of cash is - Inventory

-We work with normally 30-60-90 day payment terms
-Gives time to convert inventory to cash to pay
-We optimize our buying to ensure we do JIT

This gives us ~45 days of coverage

IMAGINE STARTING A BRAND JUST TO DEFY THE BRITISHERS!

At a time when racial discrimination was rampant and freedom a dream, an Indian tea maker did just that.

This is the story of an extraordinary man who created a legacy of equality & social justice.

Read it here: 🧵 1/ In 1829, a young Narandas Desai traveled from Gujarat to Durban, SA.

Leasing a huge tea plantation of over 500 acres, his business was thriving.

But his relative success would soon become a problem.

DID THE BRITISHERS BEGIN TEA CULTIVATION IN INDIA?

With their lack of expertise & little understanding of Indian terrain, how did they accomplish such a feat?

Search for the man behind the genesis of Indian tea took me to a remote corner of Assam.

Here's the whole story: 1/ The initial discovery of tea was in the lands of the Singpho people in Upper Assam's forested areas.

The wild Assam tea was a boon, as the Chinese had stopped their tea trade with the Britishers.

At that point in time, each Singpho family owned their respective tea gardens.

IS IT THE END OF CEYLON TEA?

The Sri Lankan govt. is on the verge of collapse & there is a rumor of a threat-

A shut down of the famous tea industry.

The country's biggest export commodity has dropped to its lowest in the last 23 years.

How did it reach here? Here's a 🧵 1/ Sri Lanka produces nearly 300 million kgs of tea annually and is predominantly an orthodox tea producer.

Exporting 95% of its production, before the economic crisis, tea exports accounted for US$1.3 billion annually and a total of 5% of all global tea production.

Possibly the darkest blotch of colonial TEA history is the well-kept secret of Kalimpong Kids.

From 1908-1938, 100's of people were taken from Kalimpong to New Zealand in an attempt to erase their identity.

Shrouded in mystery who were they and what's their story?

Read on: A dark well-kept secret, a careful omission from colonial history is the story of 130 people taken from Kalimpong to New Zealand.

From 1908-to 1938, every power worked to erase its identity.

Known as the Kalimpong Kids, their story is still unknown.

Who were they? Read on:

Imagine crops infested by insects and farmers letting it happen! A total horror right?

But, in the tea world, this is EXACTLY what planters do to create a few of the BEST TEAS in the world!

Why and what exactly makes it a GOOD thing for the teas?

Well read all about it:🧵 1. There exist two types of bugs that are considered good for tea plants- tea jassids and thrips.

The type of insects is important because plants are smart.

Most times plants can detect not only the damage taking place but also WHO is responsible for the same.

🚨 For all E-com businesses, marketing/ad costs are rising. You can't control that 🚨

But you can combat this - How? Increase your AOV ✅

How do you increase your AOV?

Here are 5️⃣ things we did to boost our AOV by 44% this BFCM/November!

🧵 🧵 1a) Create Value Bundles

People drink the same tea regularly.

Give them an option to buy more & save more.

Instead of buying 100 gm, buy 300 or 500 gm to save 12%!

Are you looking for ways to sharpen your memory, stay healthy & live longer?

Simply get some SLEEP. That's what @SandeepMall swears by as the key to a good life. Last Friday @TeaboxTea had an amazing session with him on the benefits of sleep.

What did he say? Here's a thread: 1/ Minimum 8 hrs a day, every day- Sleep quality & duration is directly proportional to the quality of one's life.

Sleeping less than 7–8 hours per night is linked to an increased risk of heart disease and stroke.

Forming a night routine helps to get the requisite sleep time.

The ancient Egyptians believed it to be a Gift of the Sun, the Saxons considered it one of the 9 sacred herbs & the Slovaks would bow to it.

From embalming chemicals to aromatherapy, it can be found everywhere!

What is IT? Well, it's good ol' CHAMOMILE!

Heres a 🧵 1/ Since ancient times, Chamomile has been widely used in cosmetics, aromatherapy, and medicines.

Both the Egyptians and the ancient Romans used chamomile in tea, salves, creams, incenses, and other beverages owing to its healing properties.

Back in May @IndcoTeas, India's largest tea co-operative federation caused a stir by offering procurement rates HIGHER than that of Tea Board.

It is not the first or only time. A unique model serving small tea farmers & Indian tea industry is BETTER because of it. Here's why: 1/ Located in the Nilgiri hills of Tamil Nadu the co-op caters to the needs of small growers in the area.

From the very beginning, the mission was to empower small tea growers facilitating processing, distribution, and trading.

In 1942, when Britain faced defeat by the Axis powers of Germany & Japan, it made an unorthodox decision.

The British Government decided to buy every available pound of tea from every country!

Read the story of how Britain survived in 1942 with help from this humble beverage🧵 1/ One estimate is that the largest government purchases of Britain in 1942, in order of weight was- bullets, TEA, artillery shells, bombs, and explosives.

It was the year Britain decided to buy every available pound of tea from every country in the world except Japan.

We all believed that it was the BRITISHERS who discovered TEA in India!

But NOTHING could be further from the TRUTH.

Find the extraordinary story of grit/rebellion & how history has been ignored/sidelined in this case.

This is the story of a legend - Maniram Dewan 🧵 1/ In 1839, for the 1st time in history Indian tea went on sale in Britain.

Up till then, only Chinese teas had been auctioned.

The turn of events was a result of a trip in 1823 when Scottish trader & explorer Robert Bruce visited Rangpur, capital of the Ahom Kingdom in Assam

1/The World's Largest Tea Producer has just filed for bankruptcy, BUT it is not because of their tea operations.

The 150-year-old company survived two world wars and multiple global events only to meet this tragic end.

Here's the story 🧵 2/The story starts in 1869.

Capt J.H Williamson (Williamson family) & R.B. Magor (Assistant Director in Great Eastern Hotel), two Calcutta based Englishmen enter into a partnership.

They decide to service the requirement of the tea gardens beginning their operations in Assam.

As India celebrates its 75th year of Independence, it's time to revisit the unknown history of 'CHAI' and how it was the first real "JUGGAD" from India.

If you drink chai, here is the true story of its origins. 🧵 Since the early 1650s, Britain was buying and trading silk, porcelain and tea from China. By the 18th century, UK was addicted to Chinese tea leading to a huge trade imbalance as the UK had nothing to sell to China.