TheJollofDiary Profile picture
Information & Data resource for the African Entertainment Industry.
Nov 18, 2021 14 tweets 3 min read
Okay! Taylor Swift has the bigger gain here. The rerecording will diminish the value of the other masters now owned by Shamrock.

Thread Apart from streaming and a few others, I can’t categorically say how much they can do with it because Taylor still retains publishing rights to her old catalog and will keep blocking whatever opportunities that might come for it (as she’s since been doing).
Feb 24, 2021 21 tweets 3 min read
Dear Upcoming Artist,

"Music Distribution vs Music Publishing vs Music Licensing"

Here, we demystifying the difference between key music business phenomena like distribution, publishing and licensing. Again, the first step to understanding virtually everything in the music business is understanding the two music copyrights viz

- Sound recording/masters
- Composition/songwriting
Jun 8, 2020 30 tweets 8 min read
Dear Upcoming Artist,

Demystifying the Difference Between Sampling & Interpolation

Let's address the much-needed difference between popular music industry phenomena - "Sampling" and "Interpolation", citing some interesting moments in African music as case study. Sampling and Interpolation have been and will always be a part of our musical experience and dialogue, so much that there's a social media account called @Samplechief, dedicated to spotlighting some African music-related samples [and interpolation].
May 21, 2020 35 tweets 5 min read
Dear Upcoming Artists [& Publicists]

Narrative as a Tool for Marketing

Our understanding of Marketing in the Nigerian music industry is somewhat questionable as it's predominantly leans towards just Advertising, as a way of Promotion. In some past thread, I explained the 5 promotional mix viz

- Advertising
- Personal Selling
- Public Relation
- Direct Marketing
- Sales Promotion

So, Narrative as a concept falls under Public Relation and I daresay it's something we don't do well enough with.
May 20, 2020 4 tweets 1 min read
Dear Upcoming Artist,

Gbedu is partnering with top music influencers like Bizzle, Osagie, Bolaji, DJ Enimoney to ease discovery of your music.

So, 8 artists will win:

▪ An all-expense-paid music video⁣
▪ Playlisting of the song and video on partner TV & radio stations ⁣ ▪ A full artist feature on all Gbedu digital platforms⁣
▪ Opportunity to perform before a live audience⁣.

Now, here's how you can participate: ⁣

▪ Sign up on
▪ Create your unique artist profile and upload your music.⁣
Apr 27, 2020 30 tweets 5 min read
Dear Upcoming Artiste,

As promised, courtesy of an original tweet by @thisisdamola

Here, a thread "Why Increase in Streams ≠ a Corresponding Increase in Revenue"

This is from a December 2019 study I attempted, with a couple tweaks about the present. ImageImageImage One controversy that has hovered for the longest is “How much exactly do Streaming Platforms pay artists per stream?”

Honestly, the streaming sector of the music Business is a complex one.

Too complex you keep figuring out new things as you go.
Apr 16, 2020 17 tweets 3 min read
Dear Upcoming Artiste,

As promised, words from a July '19 survey I did with some of our rising independent artistes on what they'll expect from a record label, if they should sign to any.

Here's what Joeboy, Oxlade, Buju, Dunnie, Cill etc will expect from a record deal 👇 Joeboy:

“I don't exactly expect a house or car because I know I’ll pay back for all that. One thing I'd expect from a label is major PR, promotion and branding. Thankfully I have a small team of photographer, sound engineer, producer so the label wouldn’t need to do much...
Apr 14, 2020 6 tweets 1 min read
Dear Upcoming Artiste,

Ran a survey some months ago among some of our rising talents. It's about what they (as indie artistes) expect from a record label [deal], if they should sign to any.

Clocked they're mostly about Creative Freedom[control].

How did I forget to share? I see not all up-and-coming Artistes have an idea of what exactly they expect from a record label. So, I'm sharing this to maybe give you a glimpse of some things you may want to consider when asked such a question.

Shall we?
Apr 11, 2020 26 tweets 5 min read
Some DJs have expressed concern about Instagram yanking live-streaming of their set.

So, I thought it's probably high time they understood the [basic] legalities of live-streaming, as promised earlier in the week.

TBH, it's a complicated situation.

But start here 👇 Last week, Bobby Flowers, an LA DJ had complained about being cut 5 times in a single hour while live-streaming on IG, vowing to find a new platform to pitch his tent.
Apr 8, 2019 8 tweets 2 min read
Universal Music Group Licenses Nigeria-Based Music Streaming Service, uduX (@uduXmusic).

UMG is the first major music company to license its catalog to uduX, Nigeria’s first domestically launched music streaming service which offers users access to high-quality audio and... ...HD music videos.

uduX is currently available via monthly subscription through Habari by GTBank, a leading platform for music, shopping and lifestyle content launched in November 2018.
Nov 21, 2018 39 tweets 19 min read
#JollofMusic101 Dear Upcoming Artiste: Basic Music Industry Terms you Should Know

3) Indie Labels:
These are self-funded labels that is NOT affiliated to any Big Three Record Label. Affiliation in this regard could be seen in the case of Mr Eazi’s Banku Music label liaising... Universal Music Group Nigeria & South Africa. After his affiliation with Wizkid’s StarBoy Records in 2016.

Indie Labels often operate solo and an example of one would be #RicHassani’s label called Riverland Records.

#JollofMusic101 #DearUpcomingArtiste #AfroBeat #AfroBeats