💥 $3.21M in revenue from $1.25M ad spend.

All from Google Ads. Here's how we did it 👇🏼 This wasn’t “just scaling PMax.”

It was a ground-up rebuild based on SKU economics, feed optimisation, and demand modelling.

Here’s what unlocked this level of scale on Google Ads:

1️⃣ Campaign architecture = capital allocation

Flat, blended PMax was hiding inefficiencies.

We rebuilt around:
> SKU-level asset groups mapped to margin & seasonality
> Custom feeds (titles, GTINs, custom labels by profitability)
> Dynamic bidding windows aligned with demand curves
> This allowed us to shift spend to the products that mattered.

I’ve audited 150+ Meta ad accounts this year.

4 mistakes were burning budget in almost every one 👇 1️⃣ Over-controlling Meta’s delivery

Too many interests, micro lookalikes, or placement exclusions = strangled learning.

Meta’s algorithm is often better at finding cheap, high-quality conversions than most media buyers.

💡 Fix:
Start with broad targeting + all placements
Only add rules if there’s a clear creative or compliance reason

70% of what media buyers did in 2020 is now automated.

The other 30% is what actually drives growth.

👉🏼 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘄 𝘀𝗸𝗶𝗹𝗹 𝘀𝘁𝗮𝗰𝗸. 🧵↓ After managing 9 figures in ad spend and training dozens of media buyers, one thing is clear:

The value of a media buyer has shifted

From campaign execution → to creative, data, and business strategy.

Q4 is rearing its head.

99% of brands will leave $$$ on the table.

Here’s how we make sure our clients don’t 👇

10 Q4 plays we’re running for clients to smash BFCM: 1. Start early (Nov 1st)

October/November = testing ground.

Launch promos/angles before Black Friday to find winners, so we’re scaling proven campaigns on the big day - not testing at the most expensive time of year.

They couldn’t break $250K/month without profits tanking.

10 months later, they were doing $1.7M/month - profitably.

Here’s how we helped them scale without sacrificing ROAS 👇 Mid 2024, we partnered with an apparel brand stuck in the classic trap:

They had strong products and loyal customers, but scaling beyond $250K/month consistently led to CAC spikes, creative bottlenecks, and declining efficiency.

Throwing more spend at Meta wasn’t the answer.

We needed to build a system for sustainable, scalable growth.

Here’s what moved the needle:

This brand swore they’d never hire another agency…

180 days later, they hit their first $1,000,000 month.

Here’s exactly what changed 👇 The founders had zero appetite for another external team.

They’d been burned by agency cowboys before (who hasn’t?).

After slogging through a parade of “FB & Google ad experts” who promised the world but delivered little, they were ready to give up and build in-house.

We took an apparel brand from $600k → $1.9M by fixing one thing:

↳ Their creative variety.

Here’s the exact system we used 👇🏼 Most brands think they have a media buying problem. They don't.

They have creative bottlenecks.

This apparel brand came to us stuck at:
→$600k revenue
→$120k ad spend
→ Same 5 creatives recycled endlessly

Before: Gym-bros.
After: Every day people who care about their health.
Result? 282% growth in monthly revenue.

Here's how 👇 In early 2024, this brand came to us with solid traction in a niche audience, think high-protein macros, muscle recovery, and bodybuilding lingo.

But our teams deep research showed something very different:

Their real growth potential wasn’t in gyms.

It was among busy, health-conscious adults who wanted convenience, nutrition, and taste.

So we did what most brands don’t:

We stopped guessing and started listening.

After analyzing 100's of Meta ad accounts in 2025 already...

I've found 80%+ brands miss the same creative optimization opportunities.

Here's the data-driven framework we use with our clients to take a sledgehammer to their CPA almost immediately 🧵 Most advertisers focus solely on high-level metrics like ROAS.

But true creative optimization requires a system that separates:

Primary metrics (IF your content works)
Secondary metrics (WHY it works)

This distinction is game-changing for optimization.

An apparel brand came to us last year struggling to get past $147K/month.

- Ad fatigue was killing performance.
- Their funnel was leaking conversions.
- Scaling was inconsistent and inefficient.

9 months later?

They’re at $1.19M/month.

Here’s how we made it happen: Before we start...

Please support this thread with a Like + RT + Bookmark on the first tweet 👆 to refer back to later.

The love is appreciated!

Follow me for e-commerce 🔥 @tobywalleruk

We scaled a supplement brand’s monthly revenue by 100% ($600K to $1.2M/mo) in 6 months.

They struggled with ad fatigue.

They had scaling inefficiencies.

Their conversion rates were p*** poor.

CONTEXT: We started working with the brand in early 2024.

After they shared their struggles with growth, our goal was simple:

Optimize every part of their funnel, including:

- Paid acquisition
- Creative strategy
- Landing page and CRO improvements
- Offer testing

“What type of ad creatives should I be creating”?

Brand owners spending $100K/mo on Meta & Google?

I’m often asked this by brand owners with “limited” creative resources.

Usually, they think that they’re best off sticking to UGC-style creatives.

But me... I actually recommend against that. The reason is that nailing good UGC creatives isn’t a walk in the park.

Especially with limited resources.

Good UGC is often expensive and requires some back & forth to get a spot right.

So, what are your other options?

Just got this message from a client that started with us 60 days ago

They came to us after several terrible experiences with other paid ad agencies & 'growth gurus'

Now they're hitting record weeks, above metric goals within ~60 days because of our partnership

How? We ensured that we had:

> A robust ad account structure
> A good flow of DR creative
> An offer that resonated with our audience
> Great baseline site metrics

Keep reading👇🏼

If you're struggling to get your ad creative to convert

Here are 3 tips to 2x your creative win rate 👇 1. Shoot a variety of creative options to maximize your testing opportunities and increase the likelihood of finding a winning ad.

This client just hit a record week of almost $700k

This will soon be $1m.

Scale like this is possible if you

> Foundational work, research & site optimisation
> Creative strategy & ad planning
> Relentless testing & optimisation

Want results like this👇🏼 You’re in luck

We only work with a few DTC brands at a time to make sure we take care of your brand as if it were our own

This quarter, we are taking on 3 new DTC brands onto our agency

If you want to scale in 2023, then keep reading

In the past 24 months, we’ve scaled many clients beyond 7 figs+/mo

How?

- Ensured they had solid foundations so that we could scale

- Doubled down on what we know works (no BS growth hacks)

- Tested relentlessly

If you want to scale beyond 7-fig pm, keep reading 👇 90% of brands that start working with us… have been referred by our existing client

They didn’t:

If you're struggling to create video ads that convert scrollers into paying customers

Use this template to 2x your creative win rate 👇 1. Begin by introducing the problem that your target audience faces.

2. Show how your product effectively solves this problem with some social proof

I'm working with some of the highest-growth DTC brands (doing 8-figs+) on their paid ads

Running 100's of creative tests each week

Here are 14 video assets that you need to be testing in your ad account

(with examples) 👇 1. Problem / Solution video

We 2x'ed this brand's revenue with 3x SIMPLE changes that

You can implement to scale your DTC brand too

Here's how 👇 What were the changes?

> We introduced product bundles & tested new offers

> We increased site speed & optimised mobile usage + introduced LP's

> Implemented a creative strategy that allowed us to test rapidly, iterate on winners

What consequences did these changes have? 👇

Missed eCom Opportunities | #02


✅ Post-Purchase Offers
/ PPO

So many stores we see haven't tested post-purchase upsells on their store and they’re ultimately leaving thousands of $ of revenue on the table.

What are PPO and how do they work? PPOs are offers (upsells/down-sells/cross-sells etc.) right after your customer has filled in their credit card and pressed “Purchase"

Your customers are then presented with a specific offer that you have chosen based on certain criteria. E.g. cart value, items purchased etc...

[DTC Founders]

Looking to scale beyond 7-figs a month in 2023?

Hire my team to get and we'll scale you with our 5-phase framework

Trusted by the best in the BIZ 👇