We took an apparel brand from $600k → $1.9M by fixing one thing:

↳ Their creative variety.

Here’s the exact system we used 👇🏼 Most brands think they have a media buying problem. They don't.

They have creative bottlenecks.

This apparel brand came to us stuck at:
→$600k revenue
→$120k ad spend
→ Same 5 creatives recycled endlessly

Before: Gym-bros.
After: Every day people who care about their health.
Result? 282% growth in monthly revenue.

Here's how 👇 In early 2024, this brand came to us with solid traction in a niche audience, think high-protein macros, muscle recovery, and bodybuilding lingo.

But our teams deep research showed something very different:

Their real growth potential wasn’t in gyms.

It was among busy, health-conscious adults who wanted convenience, nutrition, and taste.

So we did what most brands don’t:

We stopped guessing and started listening.

After analyzing 100's of Meta ad accounts in 2025 already...

I've found 80%+ brands miss the same creative optimization opportunities.

Here's the data-driven framework we use with our clients to take a sledgehammer to their CPA almost immediately 🧵 Most advertisers focus solely on high-level metrics like ROAS.

But true creative optimization requires a system that separates:

Primary metrics (IF your content works)
Secondary metrics (WHY it works)

This distinction is game-changing for optimization.

An apparel brand came to us last year struggling to get past $147K/month.

- Ad fatigue was killing performance.
- Their funnel was leaking conversions.
- Scaling was inconsistent and inefficient.

9 months later?

They’re at $1.19M/month.

Here’s how we made it happen: Before we start...

Please support this thread with a Like + RT + Bookmark on the first tweet 👆 to refer back to later.

The love is appreciated!

Follow me for e-commerce 🔥 @tobywalleruk

We scaled a supplement brand’s monthly revenue by 100% ($600K to $1.2M/mo) in 6 months.

They struggled with ad fatigue.

They had scaling inefficiencies.

Their conversion rates were p*** poor.

CONTEXT: We started working with the brand in early 2024.

After they shared their struggles with growth, our goal was simple:

Optimize every part of their funnel, including:

- Paid acquisition
- Creative strategy
- Landing page and CRO improvements
- Offer testing

“What type of ad creatives should I be creating”?

Brand owners spending $100K/mo on Meta & Google?

I’m often asked this by brand owners with “limited” creative resources.

Usually, they think that they’re best off sticking to UGC-style creatives.

But me... I actually recommend against that. The reason is that nailing good UGC creatives isn’t a walk in the park.

Especially with limited resources.

Good UGC is often expensive and requires some back & forth to get a spot right.

So, what are your other options?

Just got this message from a client that started with us 60 days ago

They came to us after several terrible experiences with other paid ad agencies & 'growth gurus'

Now they're hitting record weeks, above metric goals within ~60 days because of our partnership

How? We ensured that we had:

> A robust ad account structure
> A good flow of DR creative
> An offer that resonated with our audience
> Great baseline site metrics

Keep reading👇🏼

If you're struggling to get your ad creative to convert

Here are 3 tips to 2x your creative win rate 👇 1. Shoot a variety of creative options to maximize your testing opportunities and increase the likelihood of finding a winning ad.

This client just hit a record week of almost $700k

This will soon be $1m.

Scale like this is possible if you

> Foundational work, research & site optimisation
> Creative strategy & ad planning
> Relentless testing & optimisation

Want results like this👇🏼 You’re in luck

We only work with a few DTC brands at a time to make sure we take care of your brand as if it were our own

This quarter, we are taking on 3 new DTC brands onto our agency

If you want to scale in 2023, then keep reading

In the past 24 months, we’ve scaled many clients beyond 7 figs+/mo

How?

- Ensured they had solid foundations so that we could scale

- Doubled down on what we know works (no BS growth hacks)

- Tested relentlessly

If you want to scale beyond 7-fig pm, keep reading 👇 90% of brands that start working with us… have been referred by our existing client

They didn’t:

If you're struggling to create video ads that convert scrollers into paying customers

Use this template to 2x your creative win rate 👇 1. Begin by introducing the problem that your target audience faces.

2. Show how your product effectively solves this problem with some social proof

I'm working with some of the highest-growth DTC brands (doing 8-figs+) on their paid ads

Running 100's of creative tests each week

Here are 14 video assets that you need to be testing in your ad account

(with examples) 👇 1. Problem / Solution video

We 2x'ed this brand's revenue with 3x SIMPLE changes that

You can implement to scale your DTC brand too

Here's how 👇 What were the changes?

> We introduced product bundles & tested new offers

> We increased site speed & optimised mobile usage + introduced LP's

> Implemented a creative strategy that allowed us to test rapidly, iterate on winners

What consequences did these changes have? 👇

Missed eCom Opportunities | #02


✅ Post-Purchase Offers
/ PPO

So many stores we see haven't tested post-purchase upsells on their store and they’re ultimately leaving thousands of $ of revenue on the table.

What are PPO and how do they work? PPOs are offers (upsells/down-sells/cross-sells etc.) right after your customer has filled in their credit card and pressed “Purchase"

Your customers are then presented with a specific offer that you have chosen based on certain criteria. E.g. cart value, items purchased etc...

[DTC Founders]

Looking to scale beyond 7-figs a month in 2023?

Hire my team to get and we'll scale you with our 5-phase framework

Trusted by the best in the BIZ 👇

[ECOM PEOPLE]

Here's a collection of 10 winning static ad creatives that you need to test to boost your paid ad performance: 1. Product up close - show the material and quality up close

Missed eCom Opportunities | #01

✅ Post Purchase Surveys / PPS


If you’re not using a PPS for your brand, you’re missing out on insanely juicy info from customers that could increase your LTV and fuel your brand's growth 👇 PPS provide you with a non-intrusive way to learn from your customers:

- What needs to be improved
- Attribution
- Future product development.
- And more...

Here are some of the questions that we include in PPS for our clients 👇

Over the past 6 months, we’ve been working closely with an apparel brand

We worked on their ad foundations and optimised their Facebook & Google Ads strategy

They are now at $575K/mo from $200K/mo, profitably

Here's how we did it: **Summary**

- The foundations
- Research
- Account revamp
- Creative
- Optimisation, test, test, test
- Bonuses

There are 5 secret levers that brands use to control your attention with their ads

You can do the same to dramatically improve your ad performance

Here's how you can implement these powerful techniques for your ads to double your conversion rate: Quick Overview Of The 5 Secret Levers Before We Get Started:

Hooks
Show people smiling
Movement
Pattern interrupts
Emotion

In the past 24 months, we’ve helped multiple brands scale to multiple 7 figures+/mo in revenue.

What have we done? 👇 - Ensured our clients had solid foundations so that we could scale
- Doubled down on what we know works (no BS growth hacks)
- Dedicated everything in our power to help them succeed

If you want to scale beyond 7-figures a month, then keep reading 👇

If you’re a DTC brand, here are the 11 BIG reasons why your ADS are getting rejected 👇 (with details) #1 - Promoting Prohibited Content
Your ads could be promoting products that are absolutely BANNED from all advertising platforms.

This include tobacco products, recreational drugs, illegal services, products that target race, adult content, MLMs etc.