10 books that will teach you more in 2025 than a Harvard MBA:

1. Think and Grow Rich by Napoleon Hill This book teaches you the power of thought to manifest success.

Key principles:
• Your thoughts shape your reality
• Desire + faith + action = achievement
• Success starts in the mind

The path to wealth begins with your thoughts.

I’ve read 650 books on success.

Here’s how the act of reading can make you a millionaire: Books Build Better Beliefs

Most people have dumb beliefs that they’ve mistaken for objective truth.

To become better, you need to:
• Recognize those beliefs
• Unwind them
• Build up a new set of beliefs that will take you where you want to go now

Two obscure laws explain why:

• 90% of businesses fail
• 80% of revenue comes from 20% of clients
• 50% of work is done by a fraction of employees

Here’s how understanding them will transform your business: Law #1: Sturgeon’s Law

Sturgeon's Law states, "90% of everything is crap."

While originally about science fiction, it applies universally:

• 90% of businesses fail
• 90% of content goes unnoticed
• 90% of products never succeed

But here's where most people get it wrong…

The reasons 90% of startups fail aren’t because of:
Poor marketing, a bad product, or weak teams.

It's because of their broken approach to solving novel problems.

Here's a universal framework to overcome any business obstacle (“The Physics of Progress”): In a nutshell, it’s the scientific method recontextualized for business.

It maps where you are, where you want to go, and identifies what's blocking your path.

Then gives you a systematic way to overcome any obstacle through hypothesis testing.

It's a framework that allows you to solve novel problems nobody has seen before.

Elon Musk is a big believer in First Principles Thinking.

Not just Musk — Jeff Bezos, Albert Einstein, and Warren Buffett too.

Here's how understanding this concept will make you an elite decision-maker: Your biggest barrier to success isn't your market, team, product, or competitors—it's your thinking.

Most CEOs rely on borrowed tactics that worked for someone else in a specific context.

But when you hit a plateau, borrowed tactics won’t help you.

I’m 48.

Over the past 14 years, I've built & sold a billion-dollar company, grown an audience of 8 million people, and interviewed nearly every high performer in the world.

8 principles I’ve learned that will make you unbeatable in business and life: Goals Make Demands

The world won’t make it easy for you to win:

• The market is against you
• Competitors want you to fail
• No one is coming to save you

Success requires energy, focus, and a relentless push to meet those demands.

You have 1,440 minutes today.

Here's how to make each one worth $1,000... (THREAD) "I just need 3 more hours in the day."

Stop. You don't need more time. You need better priorities.

Here's a hard truth: If Elon Musk, Oprah, and you all have the same 24 hours, time isn't your problem.

This one metric separates thriving businesses from failures.

Most entrepreneurs overlook it until it's too late.

(Thread 👇 ) It’s not hard to create a great product or service.

The real challenge is producing it for less than people are willing to pay.

This is where businesses thrive or die.

I’m sick and tired of hearing this business lie.

It’s hurting morale and killing your bottom line.

What’s the lie? ‘We're a family here'.

Businesses aren’t families. They’re teams.

Some people hate hearing that.

I get it. You want to foster a supportive environment… but businesses are a competition.

And to win a competition, you need a strong team that demands results.

I’ve built 3 multi-million dollar companies.
Across 3 wildly divergent industries.

How?

By following a simple formula, which I’ll give you in plain English at the end.
But if you skip forward, you’re going to fail. Here’s why:

Reason 1:
To succeed, you have to fail a lot, but failure hurts. So people quit.

Reason 2: People don't stay focused and they can’t prioritize well. They bleed energy and capital.

Reason 3: People lack business acumen. They don’t know how to block and tackle, let alone solve novel problems.

Let’s dig deeper…

This took me 20 years to learn, I’ll teach it to you in 3 minutes.
Here's my exact approach to executing on my goals: 🧵 1. Extreme Clarity

Get crystal clear on your goals.

Map out the exact path of execution including the expected results of each step.

Hold yourself accountable to results, and learn from your failures.

1/ Please meet Flexx (or as his mother likes to call him, Max Flexx)!! This is the first character reveal from @projectkyzen. Retweet this then register to collect the first of the 7 airdrops! Instructions below. LFG!! 2/ We will be releasing a total of 7 2D character concept art reveals over the coming weeks. Each one will have a #NFT airdrop you can collect. Be sure to collect them all! That’s very important.

Collect @projectkyzen's 7 initial character-reveal airdrops to get a limited-edition NFT. Here's how. 🧵👇

Starting this Friday we're going to unveil 7 characters from @projectkyzen's deep bench of upcoming characters. Here's the silhouette of the first one. Each time we reveal a character, if you are a member of our Discord and you retweet the image, you'll be able to register for a free airdrop.

Don’t let your failures break your enthusiasm. I’ve seen incredible people pull back because they fucked up. I get it. Taking a big L to the face SUCKS. But it’s inevitable.

I've MAJORLY changed directions in my life several times already.

As Carl Jung said, life really does begin at 40.

Everything up to then is just research.

So if you're young and feel lost, just focus on learning - even if it's just learning from a string of painful moments. I was such an idiot when I was in my 20s, and really deep into my 30s, if I'm honest.

But I began to realize that if I stopped trying to look clever at any one moment and just focused on the lessons to be learned, that on a long enough timeline I looked like a genius.

If you’re having a shitty day, do yourself a favor and stop thinking of yourself as unique and start thinking of yourself as an animal.

Let me explain... You are an evolved biological creature with tendencies.

You have the tendency to think you’re not good enough.

You have the tendency to want more. The tendency to compare yourself to others. To doubt yourself and think you’ve made stupid choices. Etc.

You ready for an unpopular opinion?

The feeling that you’re not good enough serves an evolutionary purpose.

It is part of the motivational cocktail that compels humans forward. The reason this feeling is so common is that it is essentially universal.

The key isn’t to try and eradicate the feeling, the key is to understand its origin and purpose.

Allow it to push you to seek improvement, but don’t allow it to diminish your sense of self.

The world breaks most people.

At some point they put their head down and just accept things as they are.

They lose the will to fight.

They come to believe that the odds against them are simply too great. You can see in their eyes that they’ve given up - and worse - they come to resent those that refuse to break.

They become bitter towards those that are hellbent to change things.

If you ever feel the impulse to give in, squash that shit. Immediately.

Here are some tips I've developed over the years on how to feel JOY in your life... People ask me about money so often, but the truth of life is this - all that’s ever going to bring you joy - or steal joy from you - are the things you do, and you can’t “do” money.