Most businesses burn money on ancient marketing tactics.

Here's what actually works in 2025: Consumers are more skeptical than ever.

A few years ago, you could get away with flashy funnels and clever copy.

But now, your customers crave authentic social proof & immediate value.

Here are some key strategies to get you there:

If your entire business depends on ONE person, you're a resignation away from disaster.

Here’s how to reduce your dependency on a key employee: Some warning signs of a Key Man Problem:

• Your clients only want to work with 1 specific person
• There's panic whenever they’re sick or on vacation
• Team members constantly defer decisions to them

These are dangerous flaws for ANY business to have.

This is @MGawdat

Former Chief Business Officer at Google X and best-selling author of “Scary Smart,” he’s one of the only people who truly understands AI.

I recently sat down with him for a conversation about the new God we’re building.

Here's his chilling warning about our future: @MGawdat Mo calculated that AI DOUBLES in power every 5.7-5.9 months, on average.

Two doublings yearly means 4X power in 12 months.

And that’s before we even factor in new breakthroughs like quantum computing.

Here’s the problem with such massive leaps:

In 5 years, we turned $10,000 into $1,000,000,000.

Here's what I learned from my Quest exit: Challenge Every Assumption

Especially the ones you're most certain about.

The century old industry best practices? Question it.
The decade old technology? Improve it.
The year old machinery? Challenge it.

Your best solution sits beyond "that would never work for us.

Our world order is going through the biggest transformation since WWII.

Here's what history reveals about Trump's strategy, China's rise, and what comes next: Every 125 - 150 years, the global system resets.

We’re in that moment now:

• Exploding debt
• Collapse of the old world order
• Domestic political chaos (left vs right)

Let’s look at the historical cycle:

Harsh truth:

Your old self needs to die to meet the demands of your dream life.

Here’s the framework that helped me reach my goals: First, understand that there are only two types of goals:

• Those that fit who you are
• Those that force who you must become

Most founders pick the first. Champions pick the second.

This brings me onto a core principle:

The "tariff apocalypse" isn't what most people think.

I broke down Trump's tariff strategy with my producer to reveal what's really at stake: Trump’s launching reciprocal tariffs across industries - from autos to steel - to rebalance trade and protect U.S. manufacturing.

Some people are calling this situation “the tariff apocalypse.”

But let’s break down what’s really happening.

First, some useful context from Ray Dalio:

This took me 15 years to learn, I’ll teach it to you in 3 minutes.

Here’s how to master the art of decision-making: Business isn't mysterious. It follows universal laws, just like physics.

When you understand these laws, every business problem becomes solvable through a simple six-phase framework.

I call it the Physics of Progress. Let me show you exactly how it works…

The greatest threat to American democracy isn't politicians.

It's the death of shared facts.

I sat down with my producer to discuss Elon’s social security chart—and our hostile political climate.

Here are some disturbing takeaways: As a collective, we’re going through something alarming:

The erosion of shared reality.

Left and right no longer just disagree on solutions—they disagree on basic facts.

Take Elon's Social Security chart I just shared above…

This is @hubermanlab.

He's a Stanford neuroscientist and a master of unlocking human potential.

One of the most brilliant people I’ve had the privilege to hang out with.

Here are 8 of my favorite moments from our chat 4 years ago: @hubermanlab Dopamine ≠ Pleasure

Dopamine isn’t the reward itself—it’s the neurochemical that MAKES you want to chase a goal.

The rat without dopamine still enjoys food but won't move to get it.

Andrew calls it the currency that’s moved our species forward, driving us to create & build:

10 books that will teach you more than a $400,000 Harvard degree:

1. Relentless by Tim Grover Grover trained Jordan, Kobe, and Wade. He doesn't sugarcoat anything.

What I learned:

• Your results speak, not your reasons
• Pressure is where you find out who you are
• Good enough is never good enough

Champions are built in silence.

The metric every successful business owner obsesses over:

Time-to-revenue.

Here’s what it is (and how to improve it): First, let me explain what this concept means.

It's how many hours you work divided by the revenue you generate.

For example, if:

100 hours of work = $40,000 revenue
$40,000 ÷ 100 = $400 per hour

This single number determines your business's growth ceiling.

I love failure.
It’s the most information-rich data stream on Earth.

Here’s how you can embrace it to achieve your dreams: Reframe Failure

See it as a data point, not a reflection of your worth.

Each failure is a stepping stone to success, not a dead end.

When you fail, ask yourself: "What did this teach me?

Embrace it as an essential part of your growth journey.

This took me 20 years to learn, I’ll teach it to you in 3 minutes.

Here's what I learned about problem-solving that nobody talks about: This is one of the most important lessons from my 25 years in business:

There are no solutions, only trade-offs.

Believing there are perfect solutions caps your growth.

It paralyzes decision-making because you wait for the "perfect" option.

I’m 48.

Since launching Impact Theory, I’ve:

• Filmed 606 interviews
• Generated over 1,000,000,000 views
• Spoken with nearly every high performer on the planet

Here are 10 of my favorite episodes (in no particular order): Ray Dalio

Billionaire investor. Hedge fund manager. Overall great guy.

We discuss how our economy is driven by debt cycles, if society is heading for doom, and why the Modern Monetary Theory doesn't work.

Here's Ray explaining why "printing more money" isn't the solution:

10 books that will teach you more in 2025 than a 4-year college degree:

1. Mastery by Robert Greene Unlock your potential and achieve greatness.

Key insights:

• Master fundamentals first
• Transform weaknesses
• Time reveals truth

Excellence is a journey, not a destination.

I just read a study I can't stop thinking about.

64% of businesses start with under $10,000: Everyone thinks you need some perfect storm to build a business:

• Huge funding rounds
• Perfect timing in the market
• Rich parents or connections
• Harvard MBA or "insider" network

This myth keeps so many potential founders stuck in jobs they hate, waiting for conditions that never come.

We turned $10,000 into $1,000,000,000 in 5 years.

Here’s what it taught me about scaling any business: Most companies don't fail because of bad products or weak marketing.

They fail because they can't solve new problems systematically.

After scaling 3 multi-million-dollar companies, I've developed a framework for solving novel problems.

I call it "The Physics of Progress."

Tony Robbins once said:

“Setting goals is the first step in turning the invisible into the visible.”

Here’s the goal-setting framework I used to build a $1,000,000,000 company (The Zero-Based Identity Protocol): Recently, I watched two co-founders hit a wall at $2.1M.

It wasn’t because of their market OR their competition.

But because their goals weren't demanding enough transformation.

Their identity was the bottleneck.

The most addictive drug in the world:

Momentum.

But sadly, most people overcomplicate how to spark it.

Follow these 10 steps to generate serious momentum in your business: Set a Super Specific Goal

Goals are like destinations - without one you can drive around a bunch, but never quite arrive.

You should be able to differentiate between two tiny studio apartments in the same building. That's how specific.

If you can't map every zig and zag, it's not specific enough.

Confession: I used to be terrified of networking.

But then I learned the 6 steps to owning any room you’re in.

Here’s what they are: Always Say Yes

If you're sitting at home, nothing novel or unique will happen.

You're certainly not going to meet new people.

And if you're not meeting new people, your circle of 5 is never going to change.

You won't always feel like it, but you'll be glad you did.