Everyone wants to make money with content.
Almost nobody’s doing it right.

AI made it easier to publish, but that’s the trap!
Speed without taste creates what we call “AI Slop.”

If you’re serious about turning content into income, you need to build signal in a world drowning in noise.

Here’s what actually works: 1. Know what you stand for.

If your message isn’t clear, no amount of AI polish will save you.

AI can’t give you conviction. Only you can.

You have to know your philosophy, your lens on the world, and the specific person you’re trying to help.

This framework will expose every liar in your life.
Use it wisely.

Your business partner says "we value transparency" but hides the real numbers.
Your spouse says "communication matters" but shuts down every hard conversation.
Your team member says "I'm committed to growth" but won't take feedback.

Everyone has values. Few people live them.

And when you call them out, they get defensive. They make excuses. They tell you why this situation is different.

Here's what I do instead. I trap them in their own values.

Not to humiliate them. To force alignment between what they say and what they do.

But first, a warning: this is powerful. Use it to expose truth, not to win arguments or manipulate people into doing what you want..

If 1,000 people won't pay you $100, you don't have a business. You have an expensive hobby with a logo.

Here's the $100,000 validation test that will spare you months of wasted effort: Forget audience. Forget aesthetics.

Start with one brutal equation:
1,000 × $100 = $100,000

That's your test.

If you can't clearly answer:
- Who the 1,000 are
- Why they would pay
- What result they get
- How you'll reach them

You're not ready to build.
You're still mythologizing your idea instead of modeling it.

Here's the framework:

Your business can only scale to the level of your incompetence.

Here are the 8 leadership principles that separate CEOs who scale from those who plateau:

(thread) 1. Document Your Culture or Watch It Die

At Quest, I led by example when we had 50 people.
At 3,000 employees? Impossible.

The solution:
Write down exactly what excellence looks like.
Create a playbook that scales without you being in every room.
Your culture must survive your absence.

I used AI to reverse engineer how 12 billion-dollar companies got their first 1000 customers.

Here’s how to do it to find the opportunities in your market. (thread) Step 1: Find their origin story using AI

Most successful companies have completely rewritten their history. The polished story isn't the real story.

Use this prompt: "Find the earliest archived versions of [company name]'s website, press releases, and founder interviews from 2010-2015. What was their original positioning and first target market?"

AI can dig up old TechCrunch articles, Wayback Machine snapshots, and forgotten founder tweets that reveal the messy truth.

I use AI 365 days a year to run a multi-million dollar business.

These 5 rules will 10x the quality of your AI output:

(thread) Rule 1: Think autistic PhD student, not magic genie

AI is very smart but you need to be literal, detailed, and iterative.

Don't ask: "Help me with marketing"

Do ask: "Write 3 LinkedIn posts for entrepreneurs struggling with productivity. Each post needs a scroll-stopping first line, a brief story, and a soft CTA to download my time management guide."

Market research firms charge $30,000 for insights I get from ChatGPT in 30 minutes.

Here are the 7 prompts that turn AI into your $500/hour research analyst: Prompt 1: Blind Spot Analysis

"Analyze what [top 3 competitors] are NOT addressing in their marketing, product features, and customer communications. What problems do they ignore or downplay?"

This reveals opportunities they're leaving on the table.

If you have 60 minutes tonight, you can validate your business idea by tomorrow.

Here's the script: Most founders waste months building products nobody wants.

I used to do this too.

Built entire companies around assumptions. Lost millions on "great ideas" that failed in the market.

Then I learned to kill bad ideas in 60 minutes instead of 6 months.

Here's my exact validation script with the benchmarks that matter:

If 1,000 people won't pay you $100, you don't have a business. You have an expensive hobby with a logo.

Here's the $100,000 validation test that will spare you months of wasted effort: Forget audience. Forget aesthetics.

Start with one brutal equation:

1,000 × $100 = $100,000

That's your test.

Everyone should treat AI like a brilliant, autistic, PhD student. Most are still using it like a broken search engine.

They ask one surface-level question and expect magic.
Then they get garbage output and think AI is trash.

If I sold my company today, I'd start my next multi-million dollar business in 90 days using only AI. Here's how:

I'd create 5 AI specialists that work 24/7 for a fraction of what a single employee costs.
Here's precisely how I'd structure my AI dream team: THE ANALYST

I'd upload a detailed vision document explaining my business model
I'd have it identify emerging market opportunities with hard data
I'd ask: "Find the top 3 underserved problems in profitable industries"
I'd demand specific research on customer behavior and spending patterns
I'd make it spot trends competitors are missing

I co-founded Quest Nutrition with just $10,000. Five years later it was worth $1,000,000,000.

Here's the systematic testing framework that made it all possible. Most entrepreneurs waste months testing random ideas with no plan. I built a billion-dollar company by doing the exact opposite: I created a system I call the Test Stack Method.

Here's why most testing fails:

People test everything at once.

They have no hypothesis.
They don't know what success looks like.
And they quit after one failure.

I cut my $300K marketing team down to one person. Revenue went up 40%. Here's the AI system that made this possible.

An old-school marketing team is expensive and slow.

Not because the people aren't talented, they are.

But because every project requires constant back-and-forth.

"Tom, what's your take on this campaign?"
"Can you review this copy?"
"What stories should we use here?"
"How do we position this for your audience?"

👇 Even the best marketers need guidance to capture your voice and vision.

The solution? We built AI systems that give my team instant access to my knowledge.

Now my one marketing person works like they have my entire brain available 24/7.

Here are the 5 AI systems we built:

Unpopular opinion: Building an audience is now a waste of time.

I'm torching my YouTube revenue to prove this point and here's why.

There's now AI content where I'm asking "Is that an awkward person or AI?"

My prediction: In 2 years, roughly 90% of content posted daily will be AI-generated.

In that world, if people don't care who you are, you're done. My podcast revenue is at an all-time high while I completely upend YouTube.

Why? Because I believe lives are the only thing with a real future.

AI will create an avalanche of content.

People will build communities and live stream wherever they are.

Just like it seemed impossible people would record themselves everywhere - that's coming for live community building.

How AI accelerates this?

If my company burned to the ground tonight, I'd rebuild it in 90 days using only AI.
Here's exactly how:

I'd create a 5-member AI department that works 24/7 for a fraction of what a single employee costs.

Here's precisely how I'd structure it: THE RESEARCHER

• I'd upload a 50-75 page "lore document" explaining my vision
• I'd have it map competition, pricing benchmarks, and market gaps
• I'd ask: "Find the top 5 urgent problems in growing industries with supporting evidence"
• I'd demand specific data on market size, trends, and customer pain points
• I'd make it identify solutions people are hacking together inefficiently

7 AI tools that could’ve saved me $6,000,000 if I'd had them 3 years ago.

Here’s the exact AI tech stack my team and I use daily:

1. Custom GPTs (ChatGPT Plus)

Your personal PhD-level team for $20/month. (I use the Pro version for $200/month, but you can do pretty much the same thing with a Plus account.)

We upload 15+ hours of transcripts, create detailed instruction manuals, and assign specific Roles. One GPT scripts our content. Another handles research. A third manages operations.

Result: What took 12-20 hours now takes minutes.

(more in thread) 2. Castmagic

Turns any audio or video into perfect transcripts with speaker identification.

We upload audio files here and it assigns names to each speaker. Creates training data for our custom GPTs in minutes.

Quest Nutrition was my biggest exit.

Here's the unconventional playbook that built a billion-dollar company: Collide With Reality Fast

Don't spend months perfecting your idea. Get it out into the world immediately.

At Quest, we combined instinct with measured outcomes.

We created deliberate hypotheses, ran quick tests, and analyzed the results ruthlessly.

We lived by the data.

I used to be lazy, depressed and completely lost in life.

Fast forward to today, I’ve built 3 multi-million dollar companies and reached 1,000,000,000+ views on YouTube.

Here are 8 habits I wish I killed sooner: 1. Overthinking

Overthinking kills more dreams than failure ever will.

When you overthink:
• Your mind manufactures problems that don't exist
• Analysis paralysis keeps you stuck in place
• Opportunities pass you by while you "plan"

Action creates clarity that just “thinking” never will.

At one point in my 20s, I was laying in bed for 4 to 5 hours a day, every day. I was terrified of discovering that I wasn't capable of winning.

No money, no direction, no self-belief.

But then I had a single thought that changed my life.

Maybe I'm not permanently stuck. Maybe I'm temporarily stuck because I'm wrong about how humans work. The idea that I latched on to was brain plasticity.
That people can learn and get better at any age.

I focused on getting better. Just a little bit every day.

The compounding effects of that decision improve my life across every metric a thousandfold.

Here's how it works:

Most businesses burn money on ancient marketing tactics.

Here's what actually works in 2025: Consumers are more skeptical than ever.

A few years ago, you could get away with flashy funnels and clever copy.

But now, your customers crave authentic social proof & immediate value.

Here are some key strategies to get you there:

If your entire business depends on ONE person, you're a resignation away from disaster.

Here’s how to reduce your dependency on a key employee: Some warning signs of a Key Man Problem:

• Your clients only want to work with 1 specific person
• There's panic whenever they’re sick or on vacation
• Team members constantly defer decisions to them

These are dangerous flaws for ANY business to have.