I love failure.
It’s the most information-rich data stream on Earth.

Here’s how you can embrace it to achieve your dreams: Reframe Failure

See it as a data point, not a reflection of your worth.

Each failure is a stepping stone to success, not a dead end.

When you fail, ask yourself: "What did this teach me?

Embrace it as an essential part of your growth journey.

This took me 20 years to learn, I’ll teach it to you in 3 minutes.

Here's what I learned about problem-solving that nobody talks about: This is one of the most important lessons from my 25 years in business:

There are no solutions, only trade-offs.

Believing there are perfect solutions caps your growth.

It paralyzes decision-making because you wait for the "perfect" option.

I’m 48.

Since launching Impact Theory, I’ve:

• Filmed 606 interviews
• Generated over 1,000,000,000 views
• Spoken with nearly every high performer on the planet

Here are 10 of my favorite episodes (in no particular order): Ray Dalio

Billionaire investor. Hedge fund manager. Overall great guy.

We discuss how our economy is driven by debt cycles, if society is heading for doom, and why the Modern Monetary Theory doesn't work.

Here's Ray explaining why "printing more money" isn't the solution:

10 books that will teach you more in 2025 than a 4-year college degree:

1. Mastery by Robert Greene Unlock your potential and achieve greatness.

Key insights:

• Master fundamentals first
• Transform weaknesses
• Time reveals truth

Excellence is a journey, not a destination.

We turned $10,000 into $1,000,000,000 in 5 years.

Here’s what it taught me about scaling any business: Most companies don't fail because of bad products or weak marketing.

They fail because they can't solve new problems systematically.

After scaling 3 multi-million-dollar companies, I've developed a framework for solving novel problems.

I call it "The Physics of Progress."

Tony Robbins once said:

“Setting goals is the first step in turning the invisible into the visible.”

Here’s the goal-setting framework I used to build a $1,000,000,000 company (The Zero-Based Identity Protocol): Recently, I watched two co-founders hit a wall at $2.1M.

It wasn’t because of their market OR their competition.

But because their goals weren't demanding enough transformation.

Their identity was the bottleneck.

The most addictive drug in the world:

Momentum.

But sadly, most people overcomplicate how to spark it.

Follow these 10 steps to generate serious momentum in your business: Set a Super Specific Goal

Goals are like destinations - without one you can drive around a bunch, but never quite arrive.

You should be able to differentiate between two tiny studio apartments in the same building. That's how specific.

If you can't map every zig and zag, it's not specific enough.

Confession: I used to be terrified of networking.

But then I learned the 6 steps to owning any room you’re in.

Here’s what they are: Always Say Yes

If you're sitting at home, nothing novel or unique will happen.

You're certainly not going to meet new people.

And if you're not meeting new people, your circle of 5 is never going to change.

You won't always feel like it, but you'll be glad you did.

I’m 48.

Over the past 14 years, I've sold a $1,000,000,000 company, built an audience of 8 million people, and helped 1000s of people build their business.

Here’s what I’ve learned about building a business (without destroying your life): First Principles Thinking

Don't copy what worked for others. Break problems down to their core:

• What problem are you actually solving?
• What's the physics behind why current solutions fail?
• What would it take to solve it 10x better?

Novel problems require novel solutions.

The wisest man of our lifetime:
Naval Ravikant.

He co-founded AngelList and was an early investor in Polymarket, Notion, and Uber.

And he famously said: “Earn with your mind, not your time.”

Here’s his philosophy on getting rich without getting lucky: Ownership Is The Only Path To Wealth

“If you don't own a piece of a business, you don't have a path towards financial freedom.”

Just look at the world’s top CEOs (base salary vs. net worth):

• Tim Cook ($3M vs $2.2B)
• Jamie Diamond ($1.5M vs $2.8B)

Ownership > income.

10 books that will teach you more in 2025 than a Harvard MBA:

1. Think and Grow Rich by Napoleon Hill This book teaches you the power of thought to manifest success.

Key principles:
• Your thoughts shape your reality
• Desire + faith + action = achievement
• Success starts in the mind

The path to wealth begins with your thoughts.

I’ve read 650 books on success.

Here’s how the act of reading can make you a millionaire: Books Build Better Beliefs

Most people have dumb beliefs that they’ve mistaken for objective truth.

To become better, you need to:
• Recognize those beliefs
• Unwind them
• Build up a new set of beliefs that will take you where you want to go now

Two obscure laws explain why:

• 90% of businesses fail
• 80% of revenue comes from 20% of clients
• 50% of work is done by a fraction of employees

Here’s how understanding them will transform your business: Law #1: Sturgeon’s Law

Sturgeon's Law states, "90% of everything is crap."

While originally about science fiction, it applies universally:

• 90% of businesses fail
• 90% of content goes unnoticed
• 90% of products never succeed

But here's where most people get it wrong…

The reasons 90% of startups fail aren’t because of:
Poor marketing, a bad product, or weak teams.

It's because of their broken approach to solving novel problems.

Here's a universal framework to overcome any business obstacle (“The Physics of Progress”): In a nutshell, it’s the scientific method recontextualized for business.

It maps where you are, where you want to go, and identifies what's blocking your path.

Then gives you a systematic way to overcome any obstacle through hypothesis testing.

It's a framework that allows you to solve novel problems nobody has seen before.

Elon Musk is a big believer in First Principles Thinking.

Not just Musk — Jeff Bezos, Albert Einstein, and Warren Buffett too.

Here's how understanding this concept will make you an elite decision-maker: Your biggest barrier to success isn't your market, team, product, or competitors—it's your thinking.

Most CEOs rely on borrowed tactics that worked for someone else in a specific context.

But when you hit a plateau, borrowed tactics won’t help you.

I’m 48.

Over the past 14 years, I've built & sold a billion-dollar company, grown an audience of 8 million people, and interviewed nearly every high performer in the world.

8 principles I’ve learned that will make you unbeatable in business and life: Goals Make Demands

The world won’t make it easy for you to win:

• The market is against you
• Competitors want you to fail
• No one is coming to save you

Success requires energy, focus, and a relentless push to meet those demands.

You have 1,440 minutes today.

Here's how to make each one worth $1,000... (THREAD) "I just need 3 more hours in the day."

Stop. You don't need more time. You need better priorities.

Here's a hard truth: If Elon Musk, Oprah, and you all have the same 24 hours, time isn't your problem.

This one metric separates thriving businesses from failures.

Most entrepreneurs overlook it until it's too late.

(Thread 👇 ) It’s not hard to create a great product or service.

The real challenge is producing it for less than people are willing to pay.

This is where businesses thrive or die.

I’m sick and tired of hearing this business lie.

It’s hurting morale and killing your bottom line.

What’s the lie? ‘We're a family here'.

Businesses aren’t families. They’re teams.

Some people hate hearing that.

I get it. You want to foster a supportive environment… but businesses are a competition.

And to win a competition, you need a strong team that demands results.

I’ve built 3 multi-million dollar companies.
Across 3 wildly divergent industries.

How?

By following a simple formula, which I’ll give you in plain English at the end.
But if you skip forward, you’re going to fail. Here’s why:

Reason 1:
To succeed, you have to fail a lot, but failure hurts. So people quit.

Reason 2: People don't stay focused and they can’t prioritize well. They bleed energy and capital.

Reason 3: People lack business acumen. They don’t know how to block and tackle, let alone solve novel problems.

Let’s dig deeper…

This took me 20 years to learn, I’ll teach it to you in 3 minutes.
Here's my exact approach to executing on my goals: 🧵 1. Extreme Clarity

Get crystal clear on your goals.

Map out the exact path of execution including the expected results of each step.

Hold yourself accountable to results, and learn from your failures.