I cut my $300K marketing team down to one person. Revenue went up 40%. Here's the AI system that made this possible.

An old-school marketing team is expensive and slow.

Not because the people aren't talented, they are.

But because every project requires constant back-and-forth.

"Tom, what's your take on this campaign?"
"Can you review this copy?"
"What stories should we use here?"
"How do we position this for your audience?"

👇 Even the best marketers need guidance to capture your voice and vision.

The solution? We built AI systems that give my team instant access to my knowledge.

Now my one marketing person works like they have my entire brain available 24/7.

Here are the 5 AI systems we built:

Unpopular opinion: Building an audience is now a waste of time.

I'm torching my YouTube revenue to prove this point and here's why.

There's now AI content where I'm asking "Is that an awkward person or AI?"

My prediction: In 2 years, roughly 90% of content posted daily will be AI-generated.

In that world, if people don't care who you are, you're done. My podcast revenue is at an all-time high while I completely upend YouTube.

Why? Because I believe lives are the only thing with a real future.

AI will create an avalanche of content.

People will build communities and live stream wherever they are.

Just like it seemed impossible people would record themselves everywhere - that's coming for live community building.

How AI accelerates this?

If my company burned to the ground tonight, I'd rebuild it in 90 days using only AI.
Here's exactly how:

I'd create a 5-member AI department that works 24/7 for a fraction of what a single employee costs.

Here's precisely how I'd structure it: THE RESEARCHER

• I'd upload a 50-75 page "lore document" explaining my vision
• I'd have it map competition, pricing benchmarks, and market gaps
• I'd ask: "Find the top 5 urgent problems in growing industries with supporting evidence"
• I'd demand specific data on market size, trends, and customer pain points
• I'd make it identify solutions people are hacking together inefficiently

7 AI tools that could’ve saved me $6,000,000 if I'd had them 3 years ago.

Here’s the exact AI tech stack my team and I use daily:

1. Custom GPTs (ChatGPT Plus)

Your personal PhD-level team for $20/month. (I use the Pro version for $200/month, but you can do pretty much the same thing with a Plus account.)

We upload 15+ hours of transcripts, create detailed instruction manuals, and assign specific Roles. One GPT scripts our content. Another handles research. A third manages operations.

Result: What took 12-20 hours now takes minutes.

(more in thread) 2. Castmagic

Turns any audio or video into perfect transcripts with speaker identification.

We upload audio files here and it assigns names to each speaker. Creates training data for our custom GPTs in minutes.

Quest Nutrition was my biggest exit.

Here's the unconventional playbook that built a billion-dollar company: Collide With Reality Fast

Don't spend months perfecting your idea. Get it out into the world immediately.

At Quest, we combined instinct with measured outcomes.

We created deliberate hypotheses, ran quick tests, and analyzed the results ruthlessly.

We lived by the data.

I used to be lazy, depressed and completely lost in life.

Fast forward to today, I’ve built 3 multi-million dollar companies and reached 1,000,000,000+ views on YouTube.

Here are 8 habits I wish I killed sooner: 1. Overthinking

Overthinking kills more dreams than failure ever will.

When you overthink:
• Your mind manufactures problems that don't exist
• Analysis paralysis keeps you stuck in place
• Opportunities pass you by while you "plan"

Action creates clarity that just “thinking” never will.

At one point in my 20s, I was laying in bed for 4 to 5 hours a day, every day. I was terrified of discovering that I wasn't capable of winning.

No money, no direction, no self-belief.

But then I had a single thought that changed my life.

Maybe I'm not permanently stuck. Maybe I'm temporarily stuck because I'm wrong about how humans work. The idea that I latched on to was brain plasticity.
That people can learn and get better at any age.

I focused on getting better. Just a little bit every day.

The compounding effects of that decision improve my life across every metric a thousandfold.

Here's how it works:

Most businesses burn money on ancient marketing tactics.

Here's what actually works in 2025: Consumers are more skeptical than ever.

A few years ago, you could get away with flashy funnels and clever copy.

But now, your customers crave authentic social proof & immediate value.

Here are some key strategies to get you there:

If your entire business depends on ONE person, you're a resignation away from disaster.

Here’s how to reduce your dependency on a key employee: Some warning signs of a Key Man Problem:

• Your clients only want to work with 1 specific person
• There's panic whenever they’re sick or on vacation
• Team members constantly defer decisions to them

These are dangerous flaws for ANY business to have.

This is @MGawdat

Former Chief Business Officer at Google X and best-selling author of “Scary Smart,” he’s one of the only people who truly understands AI.

I recently sat down with him for a conversation about the new God we’re building.

Here's his chilling warning about our future: @MGawdat Mo calculated that AI DOUBLES in power every 5.7-5.9 months, on average.

Two doublings yearly means 4X power in 12 months.

And that’s before we even factor in new breakthroughs like quantum computing.

Here’s the problem with such massive leaps:

In 5 years, we turned $10,000 into $1,000,000,000.

Here's what I learned from my Quest exit: Challenge Every Assumption

Especially the ones you're most certain about.

The century old industry best practices? Question it.
The decade old technology? Improve it.
The year old machinery? Challenge it.

Your best solution sits beyond "that would never work for us.

Our world order is going through the biggest transformation since WWII.

Here's what history reveals about Trump's strategy, China's rise, and what comes next: Every 125 - 150 years, the global system resets.

We’re in that moment now:

• Exploding debt
• Collapse of the old world order
• Domestic political chaos (left vs right)

Let’s look at the historical cycle:

Harsh truth:

Your old self needs to die to meet the demands of your dream life.

Here’s the framework that helped me reach my goals: First, understand that there are only two types of goals:

• Those that fit who you are
• Those that force who you must become

Most founders pick the first. Champions pick the second.

This brings me onto a core principle:

The "tariff apocalypse" isn't what most people think.

I broke down Trump's tariff strategy with my producer to reveal what's really at stake: Trump’s launching reciprocal tariffs across industries - from autos to steel - to rebalance trade and protect U.S. manufacturing.

Some people are calling this situation “the tariff apocalypse.”

But let’s break down what’s really happening.

First, some useful context from Ray Dalio:

This took me 15 years to learn, I’ll teach it to you in 3 minutes.

Here’s how to master the art of decision-making: Business isn't mysterious. It follows universal laws, just like physics.

When you understand these laws, every business problem becomes solvable through a simple six-phase framework.

I call it the Physics of Progress. Let me show you exactly how it works…

The greatest threat to American democracy isn't politicians.

It's the death of shared facts.

I sat down with my producer to discuss Elon’s social security chart—and our hostile political climate.

Here are some disturbing takeaways: As a collective, we’re going through something alarming:

The erosion of shared reality.

Left and right no longer just disagree on solutions—they disagree on basic facts.

Take Elon's Social Security chart I just shared above…

This is @hubermanlab.

He's a Stanford neuroscientist and a master of unlocking human potential.

One of the most brilliant people I’ve had the privilege to hang out with.

Here are 8 of my favorite moments from our chat 4 years ago: @hubermanlab Dopamine ≠ Pleasure

Dopamine isn’t the reward itself—it’s the neurochemical that MAKES you want to chase a goal.

The rat without dopamine still enjoys food but won't move to get it.

Andrew calls it the currency that’s moved our species forward, driving us to create & build:

10 books that will teach you more than a $400,000 Harvard degree:

1. Relentless by Tim Grover Grover trained Jordan, Kobe, and Wade. He doesn't sugarcoat anything.

What I learned:

• Your results speak, not your reasons
• Pressure is where you find out who you are
• Good enough is never good enough

Champions are built in silence.

The metric every successful business owner obsesses over:

Time-to-revenue.

Here’s what it is (and how to improve it): First, let me explain what this concept means.

It's how many hours you work divided by the revenue you generate.

For example, if:

100 hours of work = $40,000 revenue
$40,000 ÷ 100 = $400 per hour

This single number determines your business's growth ceiling.

I love failure.
It’s the most information-rich data stream on Earth.

Here’s how you can embrace it to achieve your dreams: Reframe Failure

See it as a data point, not a reflection of your worth.

Each failure is a stepping stone to success, not a dead end.

When you fail, ask yourself: "What did this teach me?

Embrace it as an essential part of your growth journey.

This took me 20 years to learn, I’ll teach it to you in 3 minutes.

Here's what I learned about problem-solving that nobody talks about: This is one of the most important lessons from my 25 years in business:

There are no solutions, only trade-offs.

Believing there are perfect solutions caps your growth.

It paralyzes decision-making because you wait for the "perfect" option.