My fiancé & I flew biz class to Tokyo on Singapore Air, round trip

& stayed in the Kyoto Park Hyatt Regency 5 nights

Did it all for free.

That’s (roughly) $8,000-12,000 worth of travel.

Here’s a 🧵on how we took the best, cheapest trip we’ve ever taken.

Even tho getting these plane tickets for free was a goal of mine for 2023, I wasn’t planning on posting about it. But thanks to @nickgraynews there’s probably approx a million people on X thinking about going to Japan rn.

So if I can save one of you $8,000-12,000, I might as well 🤷‍♂️.

Plus I’ll mention 1 travel hack that I’d never heard of anywhere ever until I found it. TLDR: The short answer is we got the tix with credit card points, but with going to Japan it’s a bit more complicated than that.

Most CRE firms don’t invest in SEO. If you do, you’re ahead of the competition, but most don’t know how.

Here’s 5 EASY SEO tips that brokers and brokerages can roll out in less than a week, and get ahead of your competitors 🧵

1. Create Category X City pages for your listings:

What kind of listings do you have? What cities are they in? Create listing pages to let Google know! If you list “retail properties for lease in Tulsa, OK”, create a page featuring those listings, so that you will rank on Google when someone is searching for that keyword. Create the page and make sure the property and the location is included in the page title, the meta description, the header tags, and in a short paragraph on the listing page. You might not know what a header tag, but the person who runs your website should.

Create listing pages like this for every city/ market you have a substantial number of listings in. Here’s a great example of ours that generates leads for us every week (our brokers are generalists so it’s less specific than yours might need to be).

#retwit #crex #seo 2. Write articles about your market niche and post them to your website. These can take many forms: Market updates for the area you work in, insights on a current trend like office to apartment conversations, or even just a list of recent key transactions in your niche. Make it specific to the city or state that you work in, it doesn’t need to be long, but make it something you’d want to send to your clients and that they’d actually want to read!

This is easier than ever now with ChatGPT. Below is a thread with a prompt that will do a lot of the heavy lifting:

Whatever the topic is, make sure the topic and the area it pertains to is prominently featured in the title, meta description, and the other SEO hotspots outlined in tip #1.

We have an article on Maine Construction Costs was written 6 months ago and gets at least 30 hits a month. That might not sound like much but it’s 30 people interested in the topic seeing our broker’s face and seeing them as an authority on the topic.

The big question: Can you actually use AI to get a commercial real estate deal done?

Google Bard is now tied into Google maps data, making it a killer tool for leads.

Here’s how you can use it to find tenants and buyers:

🧵

#crex #retwit #ai #googlebard #GenAI Say you’re marketing a strip mall and looking for a pizza shop as a tenant. You may want to approach the ones doing well to see if they want a new location.

Ask Bard to provide you a list of the best pizza shops in the area based on their Google review scores, and put them into a table with additional info you’re looking for. Shout out to @bethanyjbabcock for sharing the idea of hunting for retail users based on their Google reviews!

If you’re not using AI in #CRE, you’ll fall behind, it’s a matter of when.

But there’s 100’s of new #AI tools every week, and most of them are useless.

Here are 5 tools that will ACTUALLY save you time. 🧵

#retwit 📼AI Video Clips: Do you or your brokerage invest in video content? Take one long-form video and automatically break it up into 10 short videos to use for TikTok or Insta with OpusDotPro. It finds the right segments, adds the captions, let’s you edit.

ChatGPT & #CRE - Here's 5 ways you'll actually end up using it.
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#retwit 1/5 Did you know ChatGPT can help with property descriptions? Give it the address, a few highlights & it'll give you a great starting point. Say goodbye to writer's block & hello to saved time for you and your admin.