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Vikki Ross Profile picture
Vikki Ross
@VikkiRossWrites
Copywriter. Brand & TOV Consultant. Created #CopywritersUnite and @copynights to connect Copywriters worldwide. Also @copygigs, #CopySafari and #BlandBook
2 subscribers
Dec 15, 2022 • 22 tweets • 17 min read
22 things I liked in 2022

1. @Specsavers bringing their slogan to life with this special build for #OOH

2. @VirginAtlantic’s ad celebrating their brand, their product and their audience

Jul 18, 2019 • 20 tweets • 28 min read
Never before have words been used to say so much about so much. Everyone everywhere is using words to share what they think, what they believe and what they want. They're writing reviews and breaking their own news. They're blogging and vlogging, broadcasting and podcasting. So we don't need to rely on industry publications anymore. We can follow ad agency accounts to see their latest work. We can follow individuals for opinions. We can follow networks for events and resources.
May 21, 2019 • 13 tweets • 6 min read
If your client briefs you to write their brand guidelines and the brief says they’re dedicated, authentic, passionate, honest and trusted, @mellorandsmith, @Gracie_EG and I have done the work for you. Present our Bland Book. Thank us later.
#BlandBook Our Bland Story
#BlandBook
Mar 3, 2019 • 11 tweets • 5 min read
Ideal advertising planning methods according to @JWT_London's Planning Guide in 1974 - warning, I'm about to tweet the hell out of this document "These different elements combine in various ways and interact with each other, so that for any brand there is a unique blend of appeals."
@JWT_London's Planning Guide in 1974