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Way to Win is a national strategy tank and donor collaborative building a multiracial coalition that can both win elections and govern boldly.
Nov 9, 2023 10 tweets 4 min read
Some thoughts about the messages that powered this week's stunning victories in VA and can keep Dems winning in '24, based on intel from our friends at @AdImpact and from @PrioritiesUSA’s snazzy new tool, AdHawk. Quick 🧵and don't miss these two stories -
One thing jumped out immediately from the AdHawk data: a LOT of seats were in play, and Dems had spending advantages ranging from modest to significant in most of them. Image
Aug 18, 2023 11 tweets 3 min read
Good morning. We're not linking to it, but the Washington Post this morning is running a story about the mysterious forces that have broken our political system.

No one wants to hear this, and it's inconvenient for billionaire newspaper conglomerate owners, but: Image The whole premise is wrong here. Yes, there are structural problems with our democracy that go back to the founding. (hello, wildly disproportionate US Senate)

But trust in our system didn't just decay. It was attacked, deliberately, and for a pretty simple reason. By one side.
May 18, 2023 7 tweets 2 min read
After he and his buddies get done laughing at an idea supported 59 to 6 (six!) by swing district voters, QMac lays out an economic story here that's worth responding to. A short, irritated 🧵: He says, “If you study Milton Friedman, he would tell you, the only place inflation is created is government." Aside from the argument by authority fallacy, here's what happened over the past two years: COVID relief and a scorching hot job market ...
May 17, 2023 15 tweets 4 min read
Hello everyone! We are happy to announce TV Congress 2022, our analysis of midterm broadcast media. The analysis + memo is here…

waytowin.docsend.com/view/63n77i98c… …and the TV Congress site with all the data and reports is here:
Mar 24, 2023 12 tweets 4 min read
Absolutely crucial story here that's relevant both to the reckless Republican Default and what's going to happen in 2024. @Prof_MPastor is right: telling Boomers they are "voting against their interests" is not going to cut it. We found a WILD example of this - quick 🧵 Almost everyone on earth has seen the short clip of Senator Mike Lee expressing his severe thirst for ripping up Social Security. But you need to see the entire thing -- as covered by @SamSeder in this @majorityfm episode -- to understand how this works.
Feb 2, 2023 11 tweets 4 min read
One of the challenges we run into occasionally in the messaging and research side of our work is that when we describe in plain language what Rs are doing, it sounds so cartoonishly evil that voters flat don't believe it. Quick 🧵on #RepublicanTaxHeist strategy. So far, #MAGAMcCarthy has been pretty cagey about where he's headed. At least publicly. He's hemmed in by his tiny, wafer-thin majority, and has reportedly made all sorts of secret back room deals with the extremists he needs to keep on board to keep his ship (barely) afloat.
Jan 31, 2023 6 tweets 2 min read
If you need some uplift for the fight today, watch this and share it. This is all the excuse we need to celebrate the four big "tentpole" short videos we've collaborated with @_TheWinCo on (that a lot of these amazing moments are from!) with a short 🧵⬇️

10 September 2020: What's Possible.

Dec 9, 2022 24 tweets 6 min read
Now that the 2022 cycle is behind us, with the beautiful cherry on top of Warnock’s epic win, we want to take a moment to talk about the bigger picture, and put the spotlight on the people who made this cycle of improbable victories happen. (🧵) We're lucky to have a lot of donors in our network. All the respect and gratitude for them using their resources to make true, structural change. But our role in all of this is relatively small. It’s the organizers, candidates and campaign staff that are the heroes. However.
Dec 6, 2022 13 tweets 5 min read
Insights from our eight battleground state, n=3,600 postelection megapoll, led by @AmandiOnAir. The memo is here, including state-by-state breakdowns, national analysis, and for you real nerds, all the crosstabs. 🧵 follows.

waytowin.docsend.com/view/6caq4fdcu… This work was featured in @politico by @madfernandez616, @CNN by @RonBrownstein, and @AmandaMarcotte in @Salon this week. Image
Nov 17, 2022 20 tweets 10 min read
The title of the first gathering Way had in this cycle, in March of 2021, was The Case for Action. It wasn’t that we thought we could win, or that anyone could predict anything. It was the case that we had to act because our democracy was hanging in the balance. A 🧵. Image Deep organizing + strong narratives + bold candidates - that’s the current Way to Win. This thread is about what we did on the Strong Narratives side. It’s long, because we did … a lot. And this isn't even all of it. We're only hitting some of the high points here!
Nov 16, 2022 4 tweets 1 min read
"Way to Win co-founder @jenancona said a 2024 contest against a GOP led by Trump as the nominee would be "easier" but they will be ready regardless.
"I think that would probably be easier but it's doable no matter who the candidate is... ...It's the entire Republican Party that has signed up to this extremist agenda... MAGA Republicans wanted to take away a series of freedoms, from reproductive rights to voting rights...
Jul 21, 2022 5 tweets 3 min read
Thank you to @melmason and the @latimes for profiling the Plan to Win we have developed with dozens of groups on the ground in Arizona to mobilize the winning multiracial coalition that helped secure the Democratic trifecta in 2020: latimes.com/politics/story… Some highlights: Ahead of November, it will be local leaders on the ground who can cut through the noise and inspire voters to turn out. Organizations like @OVOV_AZ + @LUCHA_AZ were responsible for adding 58k new voters in a state where Biden’s margin of victory was <10k votes.