100% Free of Plastic and Toxins.
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Traceable from Farm to Closet.
May 19 • 7 tweets • 3 min read
Most people think a "100% cotton" t-shirt is safe. It’s not.
In fact, conventional t-shirts are often a delivery mechanism for industrial toxins to your largest organ.
Here is how we threw out the industry playbook to engineer the healthiest, most perfect t-shirt on earth. 🧵👇
The Danger of "Basic" Cotton:
To mass-produce cheap shirts, fashion relies on harsh chemicals.
Conventional t-shirts are treated with:
• Formaldehyde (for wrinkle-resistance)
• Heavy metals like lead & cadmium (in dyes)
• Chlorinated phenols (preservatives for shipping)