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100% Free of Plastic and Toxins. Independently lab tested. Luxury made. Traceable from Farm to Closet.
May 19 7 tweets 3 min read
Most people think a "100% cotton" t-shirt is safe. It’s not.

In fact, conventional t-shirts are often a delivery mechanism for industrial toxins to your largest organ.

Here is how we threw out the industry playbook to engineer the healthiest, most perfect t-shirt on earth. 🧵👇 Image The Danger of "Basic" Cotton:

To mass-produce cheap shirts, fashion relies on harsh chemicals.

Conventional t-shirts are treated with:
• Formaldehyde (for wrinkle-resistance)
• Heavy metals like lead & cadmium (in dyes)
• Chlorinated phenols (preservatives for shipping)