In 1980, Vegas’s top minds built the most effective manipulation machine in history.

By 2015, it was extracting BILLIONS from the world’s richest.

The “Whale System” isn’t about luxury - it’s a psychological trap.

Here’s how it (legally) hunts the rich:🧵 Before becoming gambling's elite, "whales," they're just rich guys with cash to burn.

For Vegas insiders, a true whale has $1-20M to gamble in a weekend.

They bet $250,000+ per hand.

With only ~200 mega-whales globally, casinos compete ruthlessly for them…

$500 million in 100 days.

MrBeast BROKE retailers...

By selling overpriced chocolate bars.

And it wasn’t just thanks to his massive audience.

It all came down to ONE unique twist to the product.

Here’s how MrBeast’s brilliant “phygital” sales machine made him a billionaire: Before becoming a chocolate magnate, MrBeast was already the highest-paid creator on YouTube.

But unlike most influencers who slapped their name on white-label products...

He saw a bigger opportunity:

Creating a physical product empire tied to digital experiences.

In 1979, British Airways accidentally created a $5 billion rival.

How?

They canceled one man's flight.

He took it personally - and declared war by launching his OWN airline.

What followed was one of the ugliest rivalries in business history...

Here’s what happened:🧵 Before becoming Sir Richard Branson, he was just a 29-year-old record label owner trying to get to the British Virgin Islands.

But when British Airways cancelled the final flight of the day, stranding dozens of passengers...

Branson made a $5B split-second decision…

Look at this guy.

- Faked being a pilot
- Faked being a doctor
- Faked being a lawyer
- Faked being a professor

He manipulated his way into millions.

Years later, the FBI caught him - then HIRED him for $10M/year

Here’s the insane story (and how you can apply his principles): Before becoming a millionaire security consultant, Frank Abagnale was a check forger living in New York.

After his parents' divorce, he ran away with only $25 in his pocket.

Within 5 years, he had:

- Impersonated a pilot
- Posed as a doctor
- Faked being a Havard lawyer

This milkshake machine salesman ROBBED the McDonald’s brothers…

But his goal wasn’t flipping burgers.

He used their name to build a secret $226B empire - right under everyone’s nose.

Here’s the dark story (and what you can learn from it): Before becoming a fast food titan, Ray Kroc was a struggling salesman who had failed at everything from paper cups to real estate.

At 52, while selling mixers, he discovered a small burger stand in San Bernardino, CA that had ordered an unusual number of his milkshake machines.

In 1975, this guy sold literal ROCKS as pets for $3.95.

Within 6 months, he sold 4 million units and made $15M in profit.

But the “Pet Rock” wasn’t just a fad - it was a masterclass in manufacturing desire.

Here’s his 4-part psychological playbook to sell anything to anyone: Before creating the $15M Pet Rock empire, Gary Dahl was a struggling copywriter at an ad agency.

One night at a bar, friends complained about their pets.

Dahl joked: "What you need is a pet rock."

But instead of laughing it off, he saw opportunity where others saw absurdity:

The world’s first trillionaire won’t be Elon or Bezos.

It’ll be a Russian billionaire you’ve probably never heard of…

Why?

He snatched Russia’s biggest nickel producer for just $170M in the 90s.

Here’s the untold story behind the greatest wealth transfer of our time: 1995: Russia is in chaos after the Soviet collapse.

- The economy is crashing
- Inflation hits 200%
- The government is desperate for cash

A 34-year-old former Soviet trade diplomat sees the opportunity of a lifetime.

His name? Vladimir Potanin.

In 1870, Rockefeller controlled just 4% of America’s oil refining.

10 years later, he controlled 90% - and became the world’s first billionaire.

The craziest part? His monopoly blueprint is STILL used today...

Here’s his ruthless playbook (steal it to make millions):🧵 Before becoming America's first billionaire, Rockefeller was a quiet accountant with a methodical mind.

While competitors were caught in the gold rush frenzy of oil discovery...

He stayed obsessively focused on one metric others ignored:

Efficiency.

In his prime, Pablo Escobar was the 7th richest man in the world.

- $150 billion net worth
- $186 million mansion
- A $50 million luxury prison for himself

And it wasn’t just because his product was addictive…

Here’s how he built history’s most dangerous sales machine:🧵 Before becoming "El Padrino," Escobar was a street hustler in Medellín, Colombia.

He started with stolen tombstones and fake lottery tickets.

By 19, he was stealing cars.

By 26, he controlled 80% of the global cocaine market.

How? A business model built on 4 pillars:

From 1995 to 2006, Steve Jobs engineered a crisis that almost destroyed Disney.

His goal?

Gain absolute control - and cash out billions.

The result?

He forced Disney to overpay him $7.4 BILLION.

Here’s the ruthless negotiation masterclass:🧵 Rewind to 1985:

Jobs was just fired from Apple - his own company.

Humiliated and angry, he purchased a small computer graphics division from Lucasfilm for $5M.

The team had never made a film.

Disney was the undisputed animation king.

Jobs was the ultimate outsider...

-$900 million → $3 billion

Donald Trump pulled off one of the wildest comebacks ever - in just 10 years.

Not because of real estate luck or stocks...

But through 7 sales principles he still uses to negotiate with world leaders.

Here’s Trump’s presidential sales framework:🧵 Principle 1: Bold Confidence

Trump understood a hard truth:

People want to back winners, not underdogs.

In 1990, when he was actually drowning in debt, he walked into bank meetings like he held all the cards.

"If you work with me, you'll win. If you don't, you'll regret it.

In 1925, this man “sold” the Eiffel Tower—TWICE.

And he walked away with over $1.5 MILLION.

His strategy was so brilliant, it exposes the #1 mistake most salespeople still make today.

Here’s how he did it (and how to ethically use it to close 80% of your deals):🧵 The seller was Victor Lustig - a Czechoslovakian hustler with charisma and a genius understanding of human psychology.

At that time, Paris newspapers had been complaining about the tower's maintenance costs.

And Lustig saw this as his BIG opportunity…

Look at this guy.

He sold a painting of Jesus for $450 MILLION to a Saudi prince - in just 19 minutes.

And his sales strategy was flawless from start to finish...

Here’s how he pulled off the most expensive sale in history: The painting was "Salvator Mundi" - supposedly by Leonardo da Vinci.

But experts were divided.

Some swore it was real. Others called it a fake.

Most salespeople would see this as a problem.

But Christie's exec Loic Gouzer, saw it as his greatest advantage:

This guy pulled off the impossible.

He sold an airport for $242M to a bank in Brazil.

The twist?

The airport didn't even exist.

His manipulation strategies can be used to sell anything to anyone.

Here's how he did it:

(Don't use these to do any harm) 1/ Outreach

Even he started with cold outreach.

Back then it was facsimile.

Emmanual sent out official looking proposals to a vast amount of top players in the banking sector.

The proposal?

‘An investment opportunity’

And one person fell for the bait.