In 1975, this guy sold literal ROCKS as pets for $3.95.

Within 6 months, he sold 4 million units and made $15M in profit.

But the “Pet Rock” wasn’t just a fad - it was a masterclass in manufacturing desire.

Here’s his 4-part psychological playbook to sell anything to anyone: Before creating the $15M Pet Rock empire, Gary Dahl was a struggling copywriter at an ad agency.

One night at a bar, friends complained about their pets.

Dahl joked: "What you need is a pet rock."

But instead of laughing it off, he saw opportunity where others saw absurdity:

The world’s first trillionaire won’t be Elon or Bezos.

It’ll be a Russian billionaire you’ve probably never heard of…

Why?

He snatched Russia’s biggest nickel producer for just $170M in the 90s.

Here’s the untold story behind the greatest wealth transfer of our time: 1995: Russia is in chaos after the Soviet collapse.

- The economy is crashing
- Inflation hits 200%
- The government is desperate for cash

A 34-year-old former Soviet trade diplomat sees the opportunity of a lifetime.

His name? Vladimir Potanin.

In 1870, Rockefeller controlled just 4% of America’s oil refining.

10 years later, he controlled 90% - and became the world’s first billionaire.

The craziest part? His monopoly blueprint is STILL used today...

Here’s his ruthless playbook (steal it to make millions):🧵 Before becoming America's first billionaire, Rockefeller was a quiet accountant with a methodical mind.

While competitors were caught in the gold rush frenzy of oil discovery...

He stayed obsessively focused on one metric others ignored:

Efficiency.

In his prime, Pablo Escobar was the 7th richest man in the world.

- $150 billion net worth
- $186 million mansion
- A $50 million luxury prison for himself

And it wasn’t just because his product was addictive…

Here’s how he built history’s most dangerous sales machine:🧵 Before becoming "El Padrino," Escobar was a street hustler in Medellín, Colombia.

He started with stolen tombstones and fake lottery tickets.

By 19, he was stealing cars.

By 26, he controlled 80% of the global cocaine market.

How? A business model built on 4 pillars:

From 1995 to 2006, Steve Jobs engineered a crisis that almost destroyed Disney.

His goal?

Gain absolute control - and cash out billions.

The result?

He forced Disney to overpay him $7.4 BILLION.

Here’s the ruthless negotiation masterclass:🧵 Rewind to 1985:

Jobs was just fired from Apple - his own company.

Humiliated and angry, he purchased a small computer graphics division from Lucasfilm for $5M.

The team had never made a film.

Disney was the undisputed animation king.

Jobs was the ultimate outsider...

-$900 million → $3 billion

Donald Trump pulled off one of the wildest comebacks ever - in just 10 years.

Not because of real estate luck or stocks...

But through 7 sales principles he still uses to negotiate with world leaders.

Here’s Trump’s presidential sales framework:🧵 Principle 1: Bold Confidence

Trump understood a hard truth:

People want to back winners, not underdogs.

In 1990, when he was actually drowning in debt, he walked into bank meetings like he held all the cards.

"If you work with me, you'll win. If you don't, you'll regret it.

In 1925, this man “sold” the Eiffel Tower—TWICE.

And he walked away with over $1.5 MILLION.

His strategy was so brilliant, it exposes the #1 mistake most salespeople still make today.

Here’s how he did it (and how to ethically use it to close 80% of your deals):🧵 The seller was Victor Lustig - a Czechoslovakian hustler with charisma and a genius understanding of human psychology.

At that time, Paris newspapers had been complaining about the tower's maintenance costs.

And Lustig saw this as his BIG opportunity…

Look at this guy.

He sold a painting of Jesus for $450 MILLION to a Saudi prince - in just 19 minutes.

And his sales strategy was flawless from start to finish...

Here’s how he pulled off the most expensive sale in history: The painting was "Salvator Mundi" - supposedly by Leonardo da Vinci.

But experts were divided.

Some swore it was real. Others called it a fake.

Most salespeople would see this as a problem.

But Christie's exec Loic Gouzer, saw it as his greatest advantage:

This guy pulled off the impossible.

He sold an airport for $242M to a bank in Brazil.

The twist?

The airport didn't even exist.

His manipulation strategies can be used to sell anything to anyone.

Here's how he did it:

(Don't use these to do any harm) 1/ Outreach

Even he started with cold outreach.

Back then it was facsimile.

Emmanual sent out official looking proposals to a vast amount of top players in the banking sector.

The proposal?

‘An investment opportunity’

And one person fell for the bait.