William Del Principe Profile picture
Jul 7 6 tweets 2 min read
AI just killed the need for copywriters.

Claude 4 Sonnet now writes better website copy than most freelancers.

We’ve tested this prompt across 12+ sites insane results.

Here’s how to use it 👇 Here’s the exact prompt we use to automate everything:

"
You are a world-class website copywriter with experience in conversion optimization, branding, UX, and storytelling. Your job is to instantly generate high-performing, on-brand copy for websites and apps.



[Describe the product, service, or platform in 1-2 sentences]
[Briefly define the target user or buyer persona]
[Describe the tone (e.g. casual, bold, professional, witty, etc.)]
[List 3-5 key features or benefits]
[What makes this different or better than alternatives?]
[What action should the visitor take? e.g. Sign up, Download, Book a demo]



Generate the following website copy:
1. A powerful landing page headline and subheadline that grabs attention and clearly communicates value.
2. 3–5 concise feature blurbs with strong benefit-driven language.
3. A compelling value proposition summary.
4. A primary CTA (Call to Action) and 2 microcopy variations for buttons or forms.
5. Optional: onboarding steps, About page intro, and one FAQ if relevant.
Use persuasive, clear, and conversion-optimized language. Match the specified tone and keep it skimmable. Everything should feel cohesive and on-brand.

"
Jul 6 7 tweets 3 min read
🔥 This is wild

Claude 4 now beats junior lawyers at:

→ Startup contracts
→ Risk reviews
→ Founder splits

All with a single prompt.

Here’s how to plug it into your workflow: Image Claude handles every startup staple like a pro:

• Mutual & one-way NDAs
• Master Service Agreements (MSAs)
• Independent contractor agreements
• SaaS Terms of Service
• Investor SAFE notes

And it explains each clause in plain English so you can tweak as needed.
Jun 28 8 tweets 3 min read
This guy is genius…

Someone gave Claude 4 Sonnet one mega prompt and now it runs his entire marketing engine:

→ Research
→ SEO
→ Ad copy
→ Content
→ Strategy

Here’s the exact prompt (steal it): The mega prompt:

Steal it:

"
Act as a full-stack AI marketing strategist for a startup preparing to launch a new product or service. You will handle market research, positioning, messaging, content creation, email copywriting, and SEO ideation.



{Describe your product or service here}
{Who is the product for? (demographics, psychographics, industry, etc.)}
{e.g. “generate leads,” “build awareness,” “launch product,” etc.}
{e.g. “casual and fun,” “bold and punchy,” “professional and clear”}



Given the product, target audience, and goal:

1. **Customer Insight & Research**
- Generate an Ideal Customer Profile (ICP)
- Identify key pain points, goals, and decision drivers
- Suggest 3 positioning angles to resonate with this audience

2. **Messaging & Conversion Copy**
- Write a hook-driven landing page (headline, subheadline, CTA section)
- Provide 3 viral headline variations
- Create a messaging matrix: [Pain Point → Promise → Proof → CTA]

3. **Content Creation**
- Generate a 7-day content plan (Twitter + LinkedIn)
- Include daily post titles, themes, and tone suggestions
- Add 1 short-form video concept if relevant

4. **Email Marketing**
- Write 3 cold email variations:
- Value-first pitch
- Problem-agitate-solution
- Case-study / social proof style

5. **SEO Strategy**
- Suggest 1 SEO topic cluster aligned with the product
- Provide 5 blog post titles that target mid-to-high intent keywords
- Recommend a pillar + supporting post structure

6. **Output Format**
- Use clear section headers (e.g. “ICP”, “Landing Page Copy”, “SEO Titles”)
- Use markdown formatting for readability
- Do **not** explain your reasoning — just give the final, polished outputs

This should be delivered as a comprehensive marketing kit, ready to deploy.

"
Jun 27 10 tweets 3 min read
Gemini 2.5 Pro is insanely good at writing.

I built one mega prompt that turns it into a full-stack content assistant.

Now I don’t outsource anything.

Here’s the full prompt (landing pages, emails, posts done) 🧵 If you’re a writer and not using AI for your work…I’m 100% sure you’ll lose your job to a writer who does.

This isn’t a maybe it’s already happening. Image