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Yannick Veys - Marketing & Growth Profile picture
Yannick Veys - Marketing & Growth
@Yannick_Veys
I teach you about marketing, business & startups. Co-founder & CMO @hypefury | Podcast host | I fly airplanes
8 subscribers
Apr 18 • 18 tweets • 5 min read
Tony Xu believes in “Outside-in thinking”.

Not just Xu — Jeff Bezos, Steve Jobs, and Elon Musk swear by it too.

Here's what it really means, why it works, and how DoorDash used it to dominate food delivery: Image Most founders ask customers: "What problems do you have?"

Tony did something different.

He wanted a complete understanding of Doordash and his customer's journey. The full picture.

He achieved this.

That's why it's worth $75B today and why the co-founder of Y Comb said this:
Apr 16 • 15 tweets • 4 min read
Yesterday, I watched Kevin Scott (Microsoft’s CTO) discuss the future of AI over the next 5 years.

He revealed:

• China's AI progress
• The mistake most AI companies make
• How AI is already outperforming doctors

His 7 mind-blowing insights on where AI is heading: Image Firstly, Kevin Scott isn't your average tech exec.

Microsoft's CTO, former LinkedIn engineering chief, and startup investor who's seen it all.

The guy shaped how AI is built at two tech giants and how billions interact with technology daily.

His 7 powerful insights on AI: Image
Apr 14 • 18 tweets • 5 min read
This is Steven Bartlett.

At 30, he's built multiple 8-figure companies, hosts Europe's #1 business podcast, and sits on Dragons' Den.

He believes 99% of entrepreneurs fail because they follow advice from professors who’ve never built anything.

His 9 counterintuitive advice every entrepreneur needs:Image A man who needs no introduction.

His “Diary of a CEO” podcast and YouTube channel has over 10M+ subscribers.

He’s also the youngest Dragon on BBC’s Dragons Den.

When he talks about entrepreneurship and business, people listen.

His 9 pieces of advice for anyone going into entrepreneurship:Image
Apr 10 • 15 tweets • 5 min read
The creator economy has a new KINGMAKER.

At just 25, Cameron Zoub has built a $100M platform that's making Hormozi's Skool look outdated.

By creating the WeChat of online education, he's helping creators become millionaires by building digital empires.

This is his story: Image @czoob3 was coding and hustling from childhood.

By 16, he'd dropped out of high school against his dad's advice and was building automated programs buying thousands of sneakers daily.

"My dad told me 'don't trade, don't sports bet.' I did both and lost all my money at 16." Image
Apr 9 • 28 tweets • 7 min read
The UNDERDOG of startups:

David Park.

He went from borrowing his mom's credit card to buy food to building a $25 AI empire.

The wild journey from rock bottom to tech visionary: Image Extraordinary success isn't a lucky break.

It's slogging through failure after failure when everyone else quits.

@Davidjpark96 kept building when everything seemed stacked against him.

Now influencers like @AliAbdaal are praising his uncommon path to creating something truly valuable.
Apr 4 • 14 tweets • 4 min read
Mike Krieger is Instagram co-creator and Anthropic CPO.

He's predicting AI's next trillion-dollar wave.

It's not better models. The real fortune will come from something much simpler.

His roadmap for the coming AI gold rush: Image Krieger's 3-part formula for AI startup dominance:

1. Target complex industries (healthcare, legal, finance)
2. Develop unique distribution channels
3. Access proprietary data no one else has

The unsexy groundwork is what creates lasting value.
Apr 2 • 15 tweets • 4 min read
At 21: Nearly jailed with $1M fine.
At 24: Sold his tech school that trained 2,000+ engineers.
At 30: Grew a website from 100K to 14M users.

Now: Running multiple 8-figure businesses in just 1 hour per week.

Matt Gray's secret? It's all about systems. Image 1.) Every business has an operating system.

Most founders miss this completely.

When Matt was 24, he was working 40+ hours a week in his business.

Now? Just 1 hour weekly.

His secret? Documentation.
May 5, 2023 • 10 tweets • 4 min read
I bootstrapped my startup and scaled it to 7-figures

These 7 productivity hacks will help you build a successful business too

🧵 Image 0. Write down tasks:

This is so important that I had to make it the Zeroth law.

If you do not write what you want to do. You will not even know what to do. Forget about completing it.

Before doing anything else, WRITE down what you want to do. Image
May 4, 2023 • 9 tweets • 3 min read
Liquid Death is a hot brand in a dull market — Bottled Water.

Here's how they grew to a $700,000,000 brand in record time. 👇

(The third tweet contains a brilliant ad) Image During Music Festivals, Rock Bands are sponsored by Energy drinks.

But artists don't actually drink Red Bull or Monster.

They empty the cans and fill them with plain water.

That was the AHA moment of Mike Cessario, Liquid Death's Founder.

Sell Water in Aluminum Cans!
Dec 15, 2022 • 13 tweets • 4 min read
ChatGPT is the talk of the town.

So I decided to dive in and find the best resources for you.

Here's everything you need to know about ChatGPT👇 1. The future

There is no doubt that automation is taking over the world.

Here is how it will all play out:
Jun 30, 2022 • 13 tweets • 19 min read
10 fantastic examples of stories that get people excited (to follow you and buy from you) 1. Offer advice

Example - @naval

What life lessons, realizations, or reflections do you have to offer?

- Think
- Clarify your thoughts
- Write

Aim to give insanely valuable revelations and avoid generic advice. If you can't, write another thread.

Apr 21, 2022 • 13 tweets • 16 min read
I've read hundreds of marketing books. A lot are pretty shit and can be skipped.

To save you some time, here are 10 threads about the best marketing books you should definitely read! 1. Fantastic summary of the book Purple Cow by the OG Seth Godin by @theJayAlto

Apr 20, 2022 • 16 tweets • 8 min read
Everyone wants to be able to turn off their alarm clock forever.

But 98.8% of people have no idea how to make it happen.

Here's a simple strategy for a comfy life. 🧵 Passive income is the thing you're after but everyone will tell you that you need to build a website and rely on organic search traffic.

Passive income is so much more than that though.

Let me give you an example:
Apr 14, 2022 • 12 tweets • 17 min read
I've negotiated 100+ business deals & job offers in the past decade.

Negotiating is an underrated skill that can land you a new job, get you the raise you always wanted & influence a business deal.

Here are the 10 best threads on dealmaking I should've known 10 years ago. 1. Simple No-BS basics on negotiating by @barrettjoneill

Apr 11, 2022 • 12 tweets • 5 min read
The CEO of this company had oral sex in front of a journalist. Walked around his office building wearing just a sock (not on his feet) and that's barely scratching the surface.

Here's the remarkable story about the rise and fall of Dov Charney, founder & CEO of American Apparel. 15 years ago American Apparel had a growth rate of over 400% and sales were exceeding 200 Million /year.

Dov Charney's crazy way of doing business was the reason the company became Wallstreet's darling.
Feb 24, 2022 • 13 tweets • 18 min read
Making money online is hard.

It took me months to get traction and years to make my first 6-figures online.

To make it easier for you I made a list of the 10 best threads to get you on track to create your own product and start making money with it.

Check it out below 👇 Image Creating your product starts with writing well and putting it all together.

Here is a great framework by @Nicolascole77

Feb 17, 2022 • 13 tweets • 16 min read
Email Marketing is still one of the most underrated skills you can have. You can literally build an agency around it and quit your job or scale your own business with it.

Here are the 10 best thread on Email Marketing to get you started 👇 A simple way to earn an extra $2000 - $10,000 a month, from @itsonlydolz
Feb 3, 2022 • 13 tweets • 16 min read
Writing is the single best skill you can develop in 2022

I've read hundreds of threads about copywriting and curated the best to jumpstart your writing habit today. 👇 A top-notch thread on learning copywriting and marketing from visuals

by @GoodMarketingHQ

Jan 4, 2022 • 16 tweets • 5 min read
I've been doing SEO for over 15 years and optimized 100's of websites.

Here are the best techniques you can use to rank higher in Google 👇 Answering the searchers' intent is key

Anyone who's doing a Google search wants 1 of 4 things.

1. Information
2. Navigation
3. Transaction
4. Comparison

Let's dive in all 4
Dec 27, 2021 • 9 tweets • 3 min read
Master these 7 marketing skills to be successful in 2022

Thread 🧵 1. Analytics skills

More and more people distrust their marketing reporting. If you know how to get real data from an overload of information, you're ahead of the pack. Image
Dec 26, 2021 • 13 tweets • 3 min read
Want to influence people? Use cognitive biases.

This thread is full of examples how to use them to your advantage but will disappear in 48 hours. So be quick 👇 You were just the "victim" of the first bias: Scarcity.

Limited time, limited amount, they entice you to act because you realize you could lose out on a (perceived) benefit.

In reality I might just extend the "validity" of this thread.