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Yous
@YousXPB
1 Jan
Pseudo-Diversification (a thread)
The biggest secret to building indestructible & insanely profitable brands
1 company makes the majority of ciggerates
Their factories already produce the ingredients
Slight variations & different packaging
allow for multiple demographics to be appealed to
producing what they're already making
Amazon sellers will produce the exact same product in different packaging
They're already producing the ingredients
Variation in packaging
Now the same supplement appeals to the holistic health crowd in one package & the productivity nootropics crowd in different packaging
Read 10 tweets
Yous
@YousXPB
31 Dec 20
*Thread* Drop Servicing [Free Course]
Drop Servicing is simply offering a service & having another provider deliver the work
For example: Home builders & real estate agents
Will pay graphic designers to virtually stage homes to make them look better online
Prices range from $20-100 per photo
Around 8-15 photos per house
$160-$800 per order
Digital services with these wider price ranges present a great opportunity
Read 20 tweets
Yous
@YousXPB
30 Dec 20
*Thread* - Influencer Bundles
How to sell a book & hoodie for $500
People buy the name first
The price point of designer is because of the name associated with the product
Influencers poorly utilize the asset of their brand
Only leveraging the attention aspect to point to offers instead of leveraging the power of their name/reputation
Example: Fitness & Lifestyle YouTubers/IG Influencer
Can create a limited edition VIP bundle
Limited to 40 units
Posting on their story for social proof/scarcity as each gets sold
"12 left, Welcome, @ (tagging/shouting out people who order)"
Read 14 tweets
Yous
@YousXPB
29 Dec 20
Brutally honest take
Home town people making fun of your online content
Either means:
- The content sucks
- It’s not congruent to how you act in real life
It absolutely can be jealousy, envy, ‘haters’
But people cop out too often claiming everyone is a hater
I’ve been at multiple points of the spectrum
and I want to share what it taught me
Here’s what I mean...
My current tweets I’ll legit DM them sometimes to friends
When friends/family recommend my articles/content
I feel good about it
It’s not cringe to me because what I share now, is just that...
It’s sharing what I am already doing/thinking
> Not putting on a performance
Read 4 tweets
Yous
@YousXPB
23 Dec 20
*Thread* - The Selfish Secret
Copy the 'x' factor behind all my greatest wins
People will say I give so much with what I create
But I have rarely, if ever given or created anything to be given
After reverse engineering 10 years of wins & losses
This right here is the 'x factor' behind the effortless victories
When I had a clothing brand a few years back
There was a style I wanted but could not find
I decided to make it for myself
After I made it for myself and liked it I decided to put it on a store & sell it
It did fairly well right away
Read 16 tweets
Yous
@YousXPB
10 Dec 20
⚔️ Conquering any industry with Alexander the Greats Formula
a thread
Scattering your forces (attention & energy) to conquer multiple goals at the same time
vs
Concentrated forces. The entirety of your forces dedicated to conquering 1 goal at a time
This allows you conquer bigger cities (goals)
Steamroll through an entire market/niche
Then place people in charge to maintain the city, run the operation & systems (delegation)
Then the conquest campaign continues
Onto the next city
Read 10 tweets
Yous
@YousXPB
6 Dec 20
⚔️ XP Selling - The Step By Step Process
From idea to offer to saleable brand
1)
Niche you're interested in
You yourself a customer, content consumer in the niche is key to understanding the market
Not required but it's highly recommended
Notice what you converted on, what do you feel could be better, what are other people saying they like & don't like
2)
Test
Get involved in the discussion. Either creating a social media profile
Or being active in FB groups, Reddit, Forums
Seeing if your angles resonate
Taking note of what people most respond to from you
Read 18 tweets
Yous
@YousXPB
6 Dec 20
*Thread* - Diversification is distraction
Why all eggs in one basket is a safer & more profitable bet
Diversification is distraction & illusion of safety
Invest your time & energy into one thing it compounds
Partial attention you’ll build things that can sell 1,000 units
Full attention is how to refine a offer & marketing so good it scales to 100,000+ sold
🔑 Creatives & the ambitious have a tendency to want to offer everything
Compounding is about taking a great thing & constantly refining it
You can tie those other good things as free bonuses or give it away as free content to attract sales to the main thing
Read 9 tweets
Yous
@YousXPB
27 Nov 20
Engagement = Investment
- Social Media engagement
- Romantic engagement
- Engaging person to listen to
We are wired to conserve energy
Investment = investing time, energy, attention, emotions
Engaging = getting that commitment from people
...but first you need attraction 👇🏼
If a social media post gets a lot of engagement
It means people invested time, emotion, energy, attention
To comment, to view it long enough to like, to save the post, to watch the full video
Before you can get engagement you need attraction
Attraction = Interest Level
Headlines on sales pages
Hooks in YouTube Intro
Thumbnail & Title for YouTube videos
Compelling Titles for Threads
Cover of a book
This gets curiosity, which is a slight bit of extra commitment to engage a bit further & see more
Read 5 tweets
Yous
@YousXPB
27 Nov 20
Follow the trend until the trend follows you
At first they follow you for the topic they're interested in
You'll grow on them
Then YOU become the topic they're more interested in
Like close friends
WHAT you're doing can be anything, what matters more is that it's with them
This is why people who go directly into vlogging
Or directly into a blog about everything they want to talk about
Almost always fail
Unless they're world class at what they do, extremely attractive, or are friends with famous people
Pick a niche within a niche to start
You'll get exposure & rank easier
You'll know lingo
You'll provide value delivering on that topic they're interested in
Expand to the full niche with complimenting topics once you have a decent following
Then eventually YOU become a niche
Read 4 tweets
Yous
@YousXPB
27 Nov 20
⚔️ *Thread* XP Selling System | Volume 2
How I made $53k in a few days with less than 10,000 subscribers
EVERYONE is getting this wrong right now...
Sales & Marketing at it's core is simply
The transfer of BELIEF
Them listening & showing up means they're curious
But the next step is where almost everyone drops the ball
🔑 The key & what to do is...
The goal is NOT to get them to believe it's a good offer
It's to get them to believe it's a good offer FOR THEM
🏦 A core quote here at YousXP & company enterprises incorporated LLC associates IS.....
"People would rather be impressive than be impressed"
Read 20 tweets
Yous
@YousXPB
26 Nov 20
*Thread* - The XP Selling System ⚔️
The most effective way to market & sell
Previously only done by the best, it's now a requirement
- Create a challenge to achieve a result in a impressive time
- Write everyday about the process
- Achieve the result
Selling a system you yourself used & created
To get a result a market desires
In a improved way. More efficient & effective
Stories sell
Fit 2 Fat 2 Fit guy Drew Manning
Dude will probably be worth 9 figures soon
Already $15m+
He embarked on a challenge ONCE
and that story still gets people's attention
Your offer & marketing practically builds itself if you do it this way
Read 21 tweets
Yous
@YousXPB
24 Nov 20
*Thread* - The difference between preparation & procrastination
> How to refine your ideas through imagination
> Know when to discard
> Know when to pull the trigger & launch
Angle is usually the difference between good ideas & bad ideas
Your first idea will have the right intention but likely the wrong angle
Through writing I put the idea through simulations
Putting it up against different angles & different idea
The difference between procrastination & preparation
is answered with 1 question
Is the plan better now then it was 72 hours ago?
If yes, it shows you’re ironing out the flaws & can continue preparation
Read 4 tweets
Yous
@YousXPB
24 Nov 20
At first nobody cares about you
Talk about topics they care about & they’ll soon care about you
At this point the topic is no longer required
The topic of you is now one they care about
Follow the trend until the trend follows you
At first let’s say you make fitness tutorials
They listen because they care about the tutorials not you at first
Through time invested
Emotions invested from making them think/laugh/learn
and stories you share..
All that investment leads to them now valuing you
More than the original topic that introduced them to you
It’s at this point the fitness YouTuber can talk about almost anything
The audience just wants to see their homie
Read 5 tweets
Yous
@YousXPB
24 Nov 20
Facts tell, Stories sell
Accomplish something legendary once
You can make a living telling that story for the rest of your life
If it’s lucrative like fitness or a financial accomplishment
Package how you did it into a product & distribute
Or it can be explained as consulting/corporate talks
If it’s not as lucrative you can tell the story & sell a book/having a personal brand blog on the topic
Could even lead to endorsements
If it was a very badass accomplishment can lead to brand deals
Read 4 tweets
Yous
@YousXPB
24 Nov 20
First 48 hours of uploading a YouTube video
It’s being pushed by the algorithm on a ‘test drive’
Measuring CTR, watch time, shares & engagement
IG/Twitter it’s the first hour
This is why big accounts grow faster. Anything they post gets that baseline of high engagement
Some tips to keep in mind
1)
Buying a big page shout-out on IG to grow/get exposure
Time it so that they post your post on their story within first few minutes of it going up
“Read the caption 🤯” some call to action
to drive story viewers to open & engage with your post
2)
Leverage email list & other social media profiles to point audience to the post right when it goes up
Example: IG story swipe up to watch the YouTube video
Saying in the IG story “replying to all comments in the next hour”
Read 4 tweets
Yous
@YousXPB
22 Nov 20
You follow the niche until the niche follows you
Deliver niche content to grow a following
Widen the niche, covering correlated topics to expand following
You then hit a point when you become the niche
It's at this point you can talk about almost anything you want
Example:
A VERY niche topic
1)
Facebook Ads for Real Estate
- Longtail keywords MUCH easier to rank for. Sometimes nobody is delivering the demand
2)
Can expand to FB ads for all businesses or stay on Real Estate but incorporate Google Ads, Listing sites etc
After you do 1) you'll have a few thousands followers
When you go after the bigger keywords in the broader niche for step 2
Those followers help give that video instant retention & engagement which gets the algorithm to promote it
Next is step 3...
Read 6 tweets
Yous
@YousXPB
20 Nov 20
Recognition & Significance is a deeply rooted human need
- Saying peoples names after they buy live on webinar increases sales
- Saying names is the business model for live stream donations
- Posting customers in brand clothing on brands Instagram story
We see it here on Twitter
Guys known to retweet praise
Gets people praising him to their followers hoping for that retweet
Viral effects & increases in conversions
Can be created through understanding people’s deep rooted need
For significance & recognition
It’s a form of social proof
If a big brand posts you they must think you’re cool
If the famous influencer retweets you he likes/agrees with you
If the famous guy says your name on a livestream you feel good
If Jay-Z or Elon Musk retweeted you, you’d feel cool
Read 6 tweets
Yous
@YousXPB
20 Nov 20
The young entrepreneur is not far removed from adolescence
In adolescence looking cool & being liked is the only thing that matters
40 year old with wife, 3 kids & 18 employees
Will do the most efficient, highest ROI things for the business
Looking cool ain’t the priority
Younger people are still ‘on the market’
- May have not yet established core friendships
- Still dating
- Building reputation
Looking cool & how they’re perceived still has logical application
In adolescence approval is the only currency
- Parents approval
- Grades
- Team mates
- Dates
- Classmates
Kids don’t earn approval through career or creative works
It’s all through others
Read 7 tweets
Yous
@YousXPB
20 Nov 20
Pair clients with a contractor you train in viral organic content creation
$2000/month. You keep $400/month
Why is this not good?
It would take closing 10 clients & managing a team of 3-10 contractors just to make $4000/month
SUBTLE TWEAKS to 10x Returns (mini thread) ⬇️
Closing 1 client on a different offer can be $4000/month
Or even better...
Doing a ONE TIME training for their current team for $4000 would be better
Same 10 closes as before
But $40,000 instead of $4,000, and...
No team to manage
No on-going service delivery
Efficiency, Optimization, Leverage
When bouncing between multiple ideas or strategies
Try to identify subtle tweaks like the one in the previous example
Slight change in position can make all the difference
Doing the same thing, just slightly different positioning
Read 8 tweets
Yous
@YousXPB
19 Nov 20
The goal of outreach is NOT to close the sale
It's to get them curious & on the phone
The goal of the first DM is NOT to get a date
It's to spark curiosity & get a reply
The goal of social media & ads is NOT great content
It's to get attention/engagement
Get their commitment to invest a few additional moments of attention
Which then can be directed to longer form articles, videos, lead magnets, offers
Asking for the sale before the phone call is too big of an investment upfront
Asking for a date on the first DM is too big of an investment upfront
Asking to pay attention for extended period on social media is too big of an investment upfront
Read 5 tweets