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Zen and the Art of Persuasive Writing Profile picture
Zen and the Art of Persuasive Writing
@Zenpersuasion
Hon. David D. Weinzweig. Opinions are my own. https://t.co/06nr5p7FvU
May 6 • 9 tweets • 3 min read
I’m an appellate court judge.

I’ve read thousands of briefs.

Here’s what no one told you about persuasion and how to win. Thread. Judges check page length before reading a word.

• Long brief? We read faster and with less attention.
• Short brief? We slow down and pay closer attention.

Brevity signals confidence. Most lawyers have it backwards.