Product, Connectivity Credits @Gigaglobal @unicef prev @aragonproject @owncoapp @thesocialcoin @thecitibeats. Networks of people changing society and economics.
Nov 8, 2022 • 9 tweets • 6 min read
Note to self: how to launch a new product.
I spent the last year learning about product marketing, but it's much faster to learn from the best in class launch example @lexdotpage this month😅
Breakdown of how they did it:
1. The pre-launch waitlist
+ Go gradual - get feedback and improve - don't show everyone your first take
+ Build fomo (1037 ahead of me!)
+ Gamify ways to move up waiting list
+ Humble tone
