We got our churn rate from a whopping 12.3% peak down to 2.7%.

I'm the founder of Stagetimer, a bootstrapped $10k+ MRR B2B app and this is how we reduced our churn sustainably in 3 steps, and the lesson learned... 👇 Step 1:
Analyzed why people churn. Found no. 1 reason is usage pattern of our product. Most people use it for a single event and then cancel.

We already had a dedicated 10-day "Event" plan, but users preferred the 30 days of the monthly plan.

We grew our Google clicks from 0 to 3,500/month in ~1.5 years.

In hindsight, easy.

But what if you are at 0 right now? What should you do?

I didn't have funding. I didn't have experience. We only had our wits.

This is how we did it ... 1. The first problem was not keyword research, or article word count, or a content calendars.

No.

Just one simple question: Who needs my thing?

Stagetimer was hideous and had only a single feature: Count time in the browser.

My assumption: Video producers and event managers!

I'm going to get rich and this is how I’m going to do it.

Now don’t take me wrong, I’m not rich yet.

I did my CS degree and worked as a software developer just like my parents expected.
Every day I worked for my 80k/y startup job.
Then last month I was laid off.
... Because of that I started looking for another job. But I don't want to have another job. Working for someone else makes me miserable.

So I canceled my interviews.

How did I write my landing page?
A step by step breakdown 👇 1
The title explains what stagetimer does.
The subtitle explains how.
It took me ~20 iterations to get the headline right. If you only read this, you should know what the app is about.