How to create insanely actionable (and entertaining) content: 1. F*** your generic advice.

- "Be consistent"
- "Post great content."
- "Be relevant"

This is just naming the problem - people know they need to be consistent.

But how do they do it?

That's the difference between generic and theoretical knowledge vs. practical knowledge.

Enjoy creative marketing campaigns?

Then you'll love Guerrilla Marketing.

🧵Here's a breakdown of what it is [+ 4 Crazy Examples to inspire you] 1. What is Guerrilla Marketing?

Guerrilla marketing uses novel or unconventional methods to boost sales or create interest in a brand or business.

Here are 4 pretty cool campaigns to inspire you:

Repurposing content is one of the highest ROI marketing activities.

Yet most don't do it.

Here are 5 ways I have been repurposing content with my clients (that you can steal): 1. Write Scripts for YT shorts/TikTok/Reels, use for tweets.

If you plan your YT shorts, TikTok, Reels, etc. with scripts, use them for your tweets.

20 free websites that feel illegal to know about: 1. Visme

Visme is a free tool that helps you create content and presentations.

visme.co

The Google Chrome store has 137,345 extensions.

Here are 10 that'll help you be more productive and efficient: #1 Clickup (@clickup)

ClickUp brings project management features to Google Chrome.

1. Take notes
2. Answer emails
3. Track tasks & time spent
4. Attach emails to your task

chrome.google.com/webstore/detai…

10 mind-blowing websites that’ll help you grow your business for $0: 1. Hubspot Free CRM (@hubspot)

Hubspot CRM is free and lets you:

1. Capture leads
2. Track your leads
3. Build landing pages
4. Track Calls + More

hubspot.com/products/crm

How to feed your business customers by building your personal brand & marketing on Twitter:

//THREAD// 1. Make it very clear what you're doing.

The easiest way to create interest for your business from a personal profile is by writing about what you're doing:

> In your bio
> In your content

This will get people interested who check out your profile.

The ROI of email marketing $36-40 for every $1 spent.

We collected 414 emails in 24 hours with one tweet on a clients account...

(Free product on Gumroad)

Here’s how: 1.) The tweet

It was a guaranteed giveaway for a resource.

RT & comment to get XYZ resource via DMs (automated via Tweet hunter)

6 Marketing Lessons You Can Learn From Rappers that’ll teach you more than a $40,000 degree (Pt. 2) 1. Building a Personal Brand

One of the biggest focuses for a Rapper is building a personal brand.

Allowing them to use it for whatever they want in the future beyond their music career:

Dr Dre - Dr Dre Beats
Kanye West - Yeezies
Jay Z - Decoded (The Book)

17 sentences about writing content that'll teach you more than 12 years of English Classes in School:

//THREAD// 1. Write how you speak.

9 sentences about Twitter marketing that help me reach 1-3 million impressions per month: 1. Create more content that helps people who don't know you.

My 7 Favorite Copywriting Takeaways from the Book: A Self-Help Guide For Copywriters by - @DanNelken @DanNelken 1. Create Buckets of Ideas

You're never going to know instantly which idea is best.

Make a bucket of different ideas, and then you can choose the best & ask others for opinions if needed.

6 Content Creation Processes For Lazy People Like Me😴

(Don't try #6 at home)

//THREAD// 1. Repost Content From Medium on LinkedIn & turn into a Twitter thread

I only started this today (many people do it).

But if you don't care much about your SEO on either platform and just want algo traffic...

You can take the article and just repost it for more traffic.

9 Twitter & Social Media Marketing Lessons I wish I knew sooner: 1/ It's not about followers.

Most of us know money > followers.

But I used to subconsciously do things just to get more followers.

Do things that get you closest to your goals (often monetary focus) not necessarily get followers who are too general.

5 Crazy Guerrilla Marketing Examples That'll Open Your Eyes To New Opportunities:

//THREAD// 1. What is Guerrilla Marketing?

Guerrilla marketing is the use of novel or unconventional methods to boost sales or create interest in a brand or business.

Here are 4 pretty fucking sick examples:

7 Ways Life and Chess are very similar

//THREAD// 1. Think ahead✅

Chess is all about thinking moves ahead, just like life.

When you can predict what happens after several moves, it gives you more insights on what to do now.

Summary of the Book, "Contagious: Why Things Catch On"

#Contentmarketing

//THREAD// There are 6 Steps To Creating Contagious Content:

S) Social Currency
T) Triggers
E) Emotion
P) Public
P) Practical Value
S) Stories

Let's look at these in more detail:

Rappers can teach you more Marketing Psychology than a $40,000 degree.

Here are the top 6 Marketing lessons you can learn from rappers.

//THREAD// 1. Storytelling

Most rappers are great storytellers...

They tell you about how they used to live & paint a picture in your mind of what they're rapping about.

If your marketing can do this,you'll create a deep emotional connection > more fans.

I freelanced for 2 years and wrote over 200+ articles for dozens of clients.

But I'm an awful writer.

Here are 7 tips to write content even if you're not actually good at it: 1.) Knowledge

If you're sharing top-tier information, nobody actually cares whether you sound basic.

Learn a topic well and give people ideas/advice they wouldn't have thought of.

They won't care about the words you use.

How get 10x more shares on your content:

//THREAD #contentmarketing 1.) Relatability

Arguably the biggest factor in getting shares.

Put yourself in the shoes of your audience:

> What problems do they have?
> Who do they not like?
> What/Who do they like?

Create content around that (esp. funny) and 10x shares.

The Dirty Psychology Behind Why Anti-Smoking Marketing Campaigns Backfired. 🚬

- 𝗧𝗵𝗿𝗲𝗮𝗱- 1. Guess 𝐰𝐡𝐨 funded them?

Funnily enough cigarette companies were not allowed to run ads.

In fact, they were forced to run negative ads against themselves.

So most of these "anti-smoking" campaigns were funded by them.