When @Nestle (which is amongst top 2 pet food makers globally) decided to introduce its pet food in India, the India unit - @NestleIndia was not as convinced.

4 years down the lane, market has dramatically changed and Nestlé India now sees an opportunity too hard to miss. A 🧵: What changed? The pandemic.

#Pethumanisation was a trend already building up but with the devastations caused by this covid, emotional reasons - such as changing family dynamics, need for companionship as well as practical ones - hybrid work mode, led to surge in pet adoption.