Aaron Pearsall Profile picture
CMO @thoughtleadrX. Multiplying founders' revenue, investment & visibility with content + outbound. 3B views, millions generated for 150+ clients
Aug 14 17 tweets 5 min read
Hollywood's miracle drug just destroyed 1,800 lives.

Ozempic users developed a horrifying disease overnight.

And it can't be cured.

Now, Ozempic is facing a $2 BILLION lawsuit.

Here's the devastating side effect they kept quiet: Image Developed by Novo Nordisk, Ozempic's rise was unstoppable.

Launched in 2017, it became a cultural phenomenon when celebrities discovered its weight-loss effects.

Sales exploded past $20 billion annually.

But something dark was happening behind the scenes...
Aug 8 17 tweets 6 min read
Stripe's CEO never studied finance.

Instead, he reverse-engineered PayPal’s docs—and built a $95 BILLION company at 22.

How? A learning method so powerful, it's now taught in colleges.

Here's his genius framework for learning anything fast: Image Picture this: It's 2009.

A 20-year-old Irish kid sits in his cramped apartment, staring at his laptop screen.

He's trying to add payments to a simple web app.

Should be easy, right?

Wrong.
Jul 25 19 tweets 7 min read
In 2009, Domino’s CEO did something no fast-food owner dared:

He said their pizza sucked—on live TV.

Competitors mocked the move.

But within 5 years, it became the most legendary turnaround in history.

Here's why he did it 🧵 Image By 2009, Domino's was dying a slow death.

Sales had dropped 16% in just 3 years. Stock hit an all-time low of $2.83.

Customer surveys ranked them dead last among national pizza chains.

But the reviews were even more brutal... Image
Jul 24 19 tweets 7 min read
In 2005, NBC almost cancelled "The Office" after one season.

They lost 6 million viewers. Everyone called them "just another work show."

Until Steve Carell made one crazy move & turned a cast of nobodies into overnight stars.

Here's the incredible story 🧵 Image March 2005:

NBC debuts their American remake of a British comedy.

Critics are skeptical. The pilot pulls 11 million viewers.

The finale drops to under 5 million viewers.

The network executives see the writing on the wall...
Jul 22 19 tweets 7 min read
Sahil Bloom just became Washington’s go-to AI expert:

• Former finance YouTuber
• Raised $100M for elite investment firms

Now he advises lawmakers on AI’s impact on the economy.

His 4 predictions about the future of AI will blow your mind: ⬇️ Image While others chased traditional paths to power, Sahil built influence differently.

He turned complex finance into viral content.

Now senators rely on his AI expertise.

The journey from content creator to policy advisor reveals a new playbook for influence...
Jul 21 18 tweets 7 min read
At 19, this woman built the world’s most famous dating app.

By 24, it was worth $3 Billion.

Then her male co-founders forced her out—and destroyed her name.

Her response? Wage an $8 BILLION war.

Here’s the full story: ⬇️ Image Picture a 19-year-old college student in Dallas.

She's not at parties. She's in her dorm, sketching business ideas.

Testing. Failing. Learning.

Her friends think she's missing out. She knows she's building something...
Jul 20 20 tweets 8 min read
Everyone's joking that Coldplay ended this CEO’s $500 million career.

The truth?

Employees say he'd already broken the "unspoken rule" elsewhere.

Here’s what's been unraveling long before the kiss cam revealed all: 🧵 Image On July 16, 2025, thousands of fans watched a CEO's life implode on a stadium jumbotron.

Andy Byron ducked when the kiss cam found him. Too late.

The woman beside him wasn't his wife.

And their embrace was about to cost him everything...
Jul 16 18 tweets 7 min read
Peter Thiel's ability to predict the future made him over $22 Billion.

He invested in Facebook, Palantir, & SpaceX before anyone.

His secret? He uses the "Contrarian Truth" model of decision-making.

Here's how it works: ⬇️ Image When social networks were struggling to monetize:
Thiel became Facebook's first outside investor.

When space exploration was dominated by governments:
He backed SpaceX.

When data analytics was in its infancy:
He co-founded Palantir.

But there's a pattern most people miss...
Jul 15 17 tweets 6 min read
Patrick Collison founded Stripe at just 22 years old.

No financial background. No money.

So when investors refused to work with a kid with no experience... He stole Jeff Bezos' 2-step framework.

And built a $95 BILLION empire (here's how): ⬇️ Image In 2010, Patrick and his brother John faced a brutal reality.

They were building Stripe to revolutionize online payments. But every investor meeting felt like déjà vu.

"You're too young." "No financial experience." "Come back in a few years."

The rejections piled up...
Jul 14 18 tweets 7 min read
Warren Buffett doesn't believe in traditional banks.

Instead, he keeps his $348 Billion fortune in cold, hard cash.

Not for tax purposes or lower interest rates.

But because of his 4 predictions about America's economy... ⬇️ Image The Oracle of Omaha just did something unprecedented in 59 years of running Berkshire Hathaway.

He built the largest cash pile in his company's history.

More than most countries hold in reserves.

But the speed of his moves tells the real story...
Jul 10 17 tweets 7 min read
Google was NEVER supposed to buy YouTube.

In 2006, Yahoo was hours away from signing them for $1 Billion.

The paperwork was ready.

The price was set.

Then Google made a desperate 3am move in a Denny's parking lot...⬇️ Image YouTube was bleeding money in 2006.

They were burning through server space so fast, the founders sent emails begging friends for spare servers.

"If you have any servers you're not using, can we borrow them?"

But server space wasn't their biggest problem.
Jul 7 19 tweets 7 min read
In 2000, PayPal was bleeding $10 million a month to fraud.

Elon and Peter Thiel had no clue how to stop it.

So they desperately called in a 21-year-old hacker to save the company.

Here’s how a college kid rescued their $75 BILLION empire: 🧵 Image First, understand the crisis.

PayPal wasn't just losing money.

They were bleeding cash so fast that banks threatened to cut them off.

1% of fraudulent transactions put the entire business model at risk.

But the real problem was even scarier...
Jul 5 18 tweets 7 min read
Elon Musk continues his ruthless assault on mainstream media.

While Fox and CNN have lost over $2 billion in 5 years...

Elon's adding one GENIUS 'X feature' that lets creators control the news.

Here's the billion-dollar twist the media never saw coming: ⬇️ Image Traditional media is hemorrhaging viewers.

CNN. Fox. ESPN. All struggling.

Cable subscriptions vanishing by millions each year.

But one firing changed everything.

That's when Elon made a move that shocked everyone:
Jun 24 21 tweets 7 min read
This is the greatest social experiment ever conducted:

He created a fake restaurant on TripAdvisor.

No food. No staff. No venue.

Yet it became the #1 ranked restaurant in London...

Here's how he pulled it off: Image Meet Oobah Butler, a Vice Magazine writer from South London.

His side hustle? Getting £10 for fake restaurant reviews.

But after watching restaurants gain traction from his fake reviews, he had a genius idea...

Butler hatched a plan to create a completely fake restaurant: