Personalizing your CTA can increase clicks by more than 78.5%

But that is only the beginning.

Here's 6 psychological triggers to turn your CTA into an irresistible click: 6. Instant Gratification

Don't settle for generic CTA copy like:

"Try Now"
"Start Now for Free"

Showcase the immediate impact:

"Sleep Better Tonight"
X Impact + Immediate Impact

We humans crave immediate impact.

How Rolex turned a non-profit into an $8.3B global brand.

9 psychological tactics Rolex used: 1/ Picking a global name

Rolex's co-founders spent hours finding the right name.

Matching together letters from all across the alphabet, they settled on Rolex. Two simple reasons:

• limited syllables
• easy to pronounce globally

That's two rules you should remember.

For months, a packaging designer was holed up in this room performing the most mundane of tasks:

Opening boxes.

The company? Apple. The result?
An iconic unpacking experience...

Here are the 8 psychological triggers driving this memorable ritual 🧵 1/ The Mere Exposure Effect

No matter who you are.

Or where you live.

The Apple unpacking experience is always the same. And as humans, we are creatures of habit.

The more we see, or experience, it happens, the more we crave it...

Robinhood. Yahoo. Google Finance.

3 fintech behemoths. 1 neat tactic:

A different variation of red.

Why?

Here's a quick breakdown: Red is a color generally associated with failure and fear.

And Robinhood doesn't want that.

Fearful users = lesser transactions.

For Robinhood, that means less money

So what do they do instead?

Pricing is 1% Math.

And 99% Psychology.

Here are 15 Pricing Psychology principles to get your user spending: Set The Bar High

Users hang on to that initial piece of information. It affects all judgments.

And it works even if the number isn't related to the decision at hand.

So start with the highest price or just a high number - both work.

Nostalgia is a powerful marketing tool.

And Spotify Wrapped is the proof.

Here are 3 science-backed tactics to make the most of this proven tactic: 1/ Pick A Relevant Stream Of Memories

For Spotify, it was the music.

For Snapchat, it's a little series of pictures from a year ago.

For Uber, it could be all the different areas you visited most.

Imagine gamifying your app so well that the govt. files a case against you.

Robinhood made it happen...

Here's the 7-step (illegal) guide to gamification you can't be using: 1/ Celebrate the small wins

Whether it's their first trade or purchase, celebrate it.

It sets the tone that:

• you're with them
• rooting for them

The most basic form of positive reinforcement, and the ROI is high.

Want to learn consumer psychology?

Study casinos.

8 reasons why the house always wins

🧵 1/ Chips, Not Cash

Chips may represent value.

But the pain of losing 1 chip is far lesser than the pain of losing $10.

Amazon's key to converting users:

Clear copywriting

Here are 7 tips to write like an Amazonian (starting today)

🧵 1. Short Sentences

Keep them punchy. Make an impact.

4 months back, my newsletter was stuck at 712 subscribers.

Today, I've reached 16,512 marketers.

What changed? I niched down.

5 steps to help you do the same:

🧵 1. Break your topic down

Look for 3 pillars of content you find yourself writing about regularly.

For my content, I got:

Email Marketing
Guerrilla Marketing
Consumer Psychology

Adele. Lil Nas X. Coldplay.

3 iconic artists. 1 marketing tactic:

Engineered Virality

Here's how they did it with 3 examples you might not recall: Adele's Mysterious Projections

For the release of her new album, "30," Adele went worldwide.

She presented the number 30 at:

The Louvre
The Eiffel Tower
And 100s of other iconic locations

No one knew it was her, but when she made the reveal there was no stopping social media.

What makes a landing page stick?

An attention-grabbing headline.

Here are 10 headline formulas to hook your users and keep them scrolling: {{A Long-Existing Idea}}

{{Transformationational Word}}

Apple's secret sauce?

Copywriting that converts.

Here's the 9-step framework Apple uses (that you can steal for free): 1. Repeat it till it stings

Think you've said it enough?

Say it once more.

Apple constantly repeats words like "Always" to build its image of reliability

Amazon's the king of "buy stuff you didn't need."

But that's no accident. The website is filled with psychological hacks designed to make you spend more.

Here are 10 of them 🧵 1/ Strategic defaults

People are lazy, and Amazon knows it.

So what do they do?

Turn subscriptions into the default:

Building an online business?

Here's 7 psychological elements you need to implement: 1/ A risk-free guarantee

Humans hate risk.

So try to offer a guaranteed winner:

• moneyback if no results
• or you keep working till they're happy

Shows trust in your work and makes the decision a no-brainer.

An example from @WrongsToWrite:

12 newsletters worth more than a $200,000 business degree: 1/ World Builders

By @nathanbaugh27

Storytelling is a crucial skill, and this newsletter will help improve yours.

Join 23,000+ storytellers: getrevue.co/profile/worldb…

We only see the marketing examples that worked.

Here are 10 marketing failures you might not recall: The New Coke (early 1980s)

To secure its lead over Pepsi, Coca-Cola changed its recipe for the first time in 94 years.

The result:

1500 complaints a day
Protest groups with 100K+ recruits
Letters calling the CEO "Chief Dodo"

Great products are worth thousands

But great pricing will make you millions

Here's how Apple and The Economist do it (with a free giveaway at the end): 1/ Decoy Effect

When choosing between 2 options, adding a 3rd, irrelevant one can boost your sales by 10% or more.

Examples:
• Starbucks increased sales by 263%
• The Economist increased it by 30%

Redbull has grown to a $17B company.

By marketing in the most unconventional ways.

Here are 5 times they shocked the world 🧵 1/ The "Red Bull Girls"

In the 1980s, Red Bull hired female models to hand out free cans to its target audience:

18 to 35-year-old males.

From parties to libraries, this strategy put Red Bull on the map.

All because they went to their audience, not the other way around.

McDonald's, Colgate, and Redbull.

3 industry leaders. 1 marketing tactic: Guerilla Marketing.

Here's what it is with 10 examples you may not recall: 1/ Redbull's London Trashing

In the 1980s, Redbull was struggling to make its mark as an energy drink.

So they went around London putting empty Redbulls:

• into several trash cans
• around nightclubs

They built an illusion of popularity to make an impression on customers.

IKEA, Subway, and Spotify.

3 revolutionary brands. 1 common marketing tactic: The IKEA effect.

Here's how it started and what it could mean for you (and your business): In the 1950s, Betty Crocker, an instant cake mix company, was about to fail.

To help turn things around, they partnered with Ernest Dichter.

aka the father of motivational research