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Ali Abouelatta Profile picture
Ali Abouelatta
@abouelatta_ali
A(lowly)PM @ Duolingo
Feb 6, 2023 • 5 tweets • 3 min read
We ran 100's of experiments @ Duolingo in 2022.

These 4 helped were big for retention:

1) Widgets that “come to life”

Our take: Duo gets progressively more frustrated throughout the day if you haven’t done your lesson. 2) App Icons as a communication channel

Our take: A special app icon, unlocked after reaching a 30 day streak. The icon emphasizes your streak status

(So every time you unlock your phone, and see the new icon, you are a bit more motivated to extend your streak)
Nov 28, 2022 • 100 tweets • 11 min read
99 tech companies & how they got their first customers 🧵 1. Dribbble: They sent out swag to friends and family. Image
Nov 21, 2022 • 8 tweets • 2 min read
This is one of the 🤯🤯🤯 experiments we ran on the Duolingo Retention team : After a user starts a new streak, we used to show them this screen to pick a “Streak Goal”

The kicker is we never stored this information anywhere, nor did we do anything with it!

It was a one-time fleeting interaction.
Oct 20, 2022 • 8 tweets • 2 min read
A 🧵about doing Product "the @Duolingo way"

(POV: A junior PM, 90 days into the job) Duolingo is one of the few companies that scaled a consumer subscription business to 100m+.

The reason, I think, is our extremely strong Product Org!

There are 6 things we do differently:
Sep 15, 2022 • 6 tweets • 2 min read
At @duolingo, we ran 100s of A/B tests on our notifications.

We learned a ton from these experiments.

Here are our top 5 tips for writing copy that converts to DAUs 🧵 1. Each notification should have a distinct tone and CTA.

This is especially important if you send users more than 1 notification/day. Image
Nov 30, 2021 • 10 tweets • 2 min read
🧵 53 practical “to-dos” to get your first 1000 customers

(inspired by strategies from Uber, Loom, MongoDB + many more) 1/ Create a reality show:
e.g :Gimlet Media's Startup podcast is a great example.

gimletmedia.com/shows/startup
Sep 6, 2021 • 12 tweets • 3 min read
1/ Getting your emails past the gmail promotions filter: 2/ Some context: every Sunday I send out a newsletter to over 20k people.

At first, it seemed completely random which newsletters land in primary vs. promotion.
Jun 13, 2021 • 52 tweets • 10 min read
Where do you find your early adopters?

Here are 50 places you can find your very first customers: 1) Product Hunt
producthunt.com