RYZE have over 9300 ads live 🤯

These guys know how to SCALE

Here are the 5 creative styles they use (bookmark this) 1. AI Animation Musical…

People scroll past boring product pitches. But a catchy song paired with high-quality AI animation? It stops the scroll instantly.

They educate the buyer on all 6 mushrooms and their benefits without it feeling like an ad at all.

We spoke to a brand spending $1M/month on Meta.

Their best performing ad was made 1 year ago.

Every new ad since has failed to beat it. Here's exactly why that happens – and how to break the cycle 🧵: 1/ When one ad scales, everyone celebrates.

Then it slows down. So the team makes more ads.

Different hooks. Different creators. Different formats.

None of them hit. And nobody stops to ask why the original actually worked.

We've made over 10,000 ad creatives for Meta.

We tracked every single one, they generated $57M+ in revenue.

I went back through the winners and found the pattern.

Here's exactly what every high-spending ad has in common 🧵: 1/ The highest-spending ads weren't the most produced.

Not the cleverest scripts or the best-looking visuals.

They were the ones that made the right person feel like the ad was written specifically for them.

After generating $1M+ with AI creative across 12 brands post-Andromeda.

HiggsField. Nano Banana. Veo3.

Here's what's actually happening inside the ad accounts – not what the guys promoting the tools want you to believe:

(everything in this thread is generated with AI) 🧵


2/ First – why this matters right now.

Andromeda changed how Meta distributes ads. Creative diversity isn't optional anymore. Accounts that over-rely on one format get punished.

That's the opening AI creative needed. And some of it is genuinely working.

HOOKS are the most important part of any ad.

I analysed 50 winning hooks from 7-9 figure DTC brands.

Here's what they all have in common: 1/ First – what makes a hook "winning"

Not CTR. Not likes.

A winning hook stops a cold customer mid-scroll and makes them feel something in under 2 seconds.

Most brands optimise for clicks. The best brands optimise for that feeling.

We scaled a supplement brand from $500K → $1M/month in ad spend using ONLY static ads.

🧵 Here's the strategy that made it work: 🧵

(and why most agencies get static ads completely wrong): The Problem This Brand Faced:

When we onboarded this client, the founder was making every single ad himself.

Same templates, angles and look without much experimentation.

They were stuck because one person was the creative bottleneck - and it showed in their performance plateau.