AJ Jacobs Profile picture
Bestselling author, journalist, TED talker, human guinea pig, overthanker, and your cousin. NEW #thepuzzlerbook about solving the hardest puzzles in the world.
May 13, 2022 21 tweets 6 min read
Here’s a little thread on a $10,000 contest I’m involved in (which you can still enter at thepuzzlerbook.com). And how it grew into something beyond my wildest ayahuasca-fueled dreams. (Disclaimer:I’ve never tried ayahuasca, so maybe I'd have imagined it if I’d done a bunch) It began when I was a kid and read the 1979 British book “Masquerade.” The book had these amazing illustrations that contained hints to the location of a buried treasure. It sparked a frenzy.