Here's how to build a list of media people or influencers most likely to be interested.
I do PR campaigns for clients.
This is what I do. Every time.
THREAD.
STEP ONE - DEFINE THE STORY
1. Why are you putting this into the world? Be clear on this. Get to the emotional, moral or important reason. 2. Why now? 3. You're a business. Who are your target clients? (we'll use this later).
