There are 10+ yandex ranking factors for URLs, imho almost same best practices can be used in Google.

I combined all of them together [🧵mini thread] #1 URL has no digits

❌ /100-best-credit-cards
✅ /best-credit-cards

Leaked Yandex ranking factors analysis part 2, let's go.

[🧵THREAD] The first thread got a lot of impressions (500k views for the moment, thanks for you retweets and likes!), so I decided to finalize.

https://twitter.com/alex_buraks/status/1618988134850785280

You probably heard about Yandex, it’s the 4th biggest search engine by market share worldwide. Yesterday proprietary source code of Yandex was leaked.

The most interesting part for SEO community is: the list of all 1922 ranking factors used in the search algorithm

[🧵THREAD] I downloaded the code, analyzed it and there is a lot of useful information for Google SEO as well.

The top 10 most important E-A-T elements/pages on your site (for all niches) 🧵

Everything that is mentioned below could help Google to understand your level of expertise, authoritativeness and trustworthiness, that can potentially improve your rankings. #1 About-us page

What it should contain: an excellent “About-us page” is like a presentation for your potential investors offering answers to why they should invest in your company (team, key facts, history, vision/mission/purpose, partners, what media writes about you, etc).

[Unusual SEO research/experiment]

I asked 100 winners of the Google May 2022 Core Update what they think influenced their results.

And they responded… The Google Core Update which happened in May brought huge turbulence in search results.

A lot of websites dropped in ranking, however many others got boosted and improved their positions in Google.

How does nerdwallet.com use content updates to retain and grow their Google rankings? [CASE STUDY]

For example nerdwallet.com/article/financ…:
- Published: Sept 21, 2020
- First update: Jul 22, 2021
- Second update: Oct 7, 2021 Let’s check what was changed during those updates.

All three versions are available on Wayback Archive:

How important are content updates for SEO?

Is it possible to keep your Google ranking without refreshing the content?
Could content updates give you a boost in Google?

I did the research and the short answers are: NO and YES.

[THREAD] In order to analyze this I chose Ahrefs Blog - ahrefs.com/blog/

There are 1602 posts and total traffic is 305k:

The biggest winner of the November 2021 Core Update is a website called brownmed.org.

It is a site that had been hacked before, after which tons of low quality doorway pages were published [CASE STUDY] One week ago Google announced the November 2021 Core Update.

At the moment of writing there already are a few analyses of the biggest winners of this update, for example amsivedigital.com/insights/seo/g… by @Amsive_Digital

One of the the biggest SEO winner from the year is couponfollow.com. From 3M to 9M yearly + big boost during Google December 2020 Core Update.

There is a lot of interesting pro SEO tips, let's analyze [THREAD] 1. Low bounce rate
In average for coupon websites it is 50%+