Journalist. Executive Editor, @newsweek & musician (@nononoalexander). Was @metrouk, @BBCNews and others. Got a story? Pitch DMs or a.hudson@newsweek.com
Feb 3, 2019 • 10 tweets • 3 min read
This will be a thread about the 'world record' egg that media Twitter has lost its mind over...
How did this thing become SuperBowl advert worthy? How did it become 'worth $10m' to reveal? Why is the internet so hung up on 'biggest' and things that have absolutely no consequence? Volume without impact, traction without point?