This will be a thread about the 'world record' egg that media Twitter has lost its mind over... How did this thing become SuperBowl advert worthy? How did it become 'worth $10m' to reveal? Why is the internet so hung up on 'biggest' and things that have absolutely no consequence? Volume without impact, traction without point?

I’m at @EdelmanUK’s #trustbarometer release. We’ve got @EdWilliamsUK before @richardwedelman and a keynote from @InstituteGC’s Tony Blair. Will be tweeting any key lines The fear of migrants has now turned into the fear of robots when it comes to work, says @richardwedelman #trustbarometer @edelmanuk