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Amalia Fowler (she/her) Profile picture
Amalia Fowler (she/her)
@AmaliaEFowler
Owner of Good AF Consulting - helping businesses design intentional digital strategies. Focused on the human side of digital. Lover of ☕ & context.
Sep 25, 2022 • 9 tweets • 5 min read
8 badass women who have shifted my views in the field of marketing and who are, in my opinion, non-negotiable follows. @AdriSheares is a social media, digital PR and business owning badass whose recent research and thread on how Gen Z uses TikTok as a search engine is one example of how she pursues new avenues and stays consistently up-to-date on her field.

Feb 16, 2022 • 8 tweets • 2 min read
A new week, a new 7 things thread.

Seven signs that list of experts you're about to post is problematic 👇 1. You're making a list to just make a list.

Why are you making a list? Why have the list? What is the end goal of the list? Do you need the list? Is it tradition? Is it providing value? Is it meant to elevate voices? Why?

If you can't answer - don't make the list.
May 31, 2021 • 19 tweets • 4 min read
Google Ads Audits - A 🧵

Join me as I audit an ads account.

Disclaimer: There are so many ways to do this. Mine is not the only way. Nor is it necessarily the best way.

#ppcchat #googleads #marketingtwitter Second disclaimer: There is a distinct difference between best practices and simply different ways of doing things. I try to find reasoning behind choices. The client may have requested things, etc. So I'm never harsh with my report. There's lots of unknowns.
Apr 28, 2021 • 26 tweets • 5 min read
Round two of dissecting "why this Basecamp situation is problematic" from an empathetic manager's perspective.

Today's message is David's response to the Verge article: world.hey.com/dhh/let-it-all… Again, I'm an outsider and a privileged person. My take is not the whole picture nor should it be considered as such.