Here is how I find an ideal budget for my remarketing campaigns...

I used to overspend on remarketing campaigns and was not even aware of it.

I could have easily gotten the same volume of conversions at a lower cost per conversion from my retargeting audience. The ad platforms we use (mainly Google and Facebook) are primarily in the business of making as much money as possible. Never forget that.

So they will try their best to exhaust our daily budget, even if that means getting us conversions at any cost.

FAQ: How do I transfer my Universal Analytics (GA3) data into GA4?

Both GA3 and GA4 use different data schemas. Because of that, it is not possible to transfer your GA3 data into the GA4 property. But there is a workaround. You can transfer your GA3 and GA4 data into BigQuery and then manipulate it there.

GA4 provides a free connection to BigQuery, but GA3 does not (unless you use GA 360).

Following is the 10,000-foot view of sending GA3 data to BigQuery without using GA 360:

Almost all marketers that fail in paid advertising are the ones that do not understand the importance of statistical significance in marketing. I used to test dozens of adsets / ad variations at the same time on a small budget without realising that I was making a basic mistake in Statistics called ‘The Multiple Comparisons Problem‘.

To learn #GA4 better than most, compare it with GA3 (universal analytics).

Many gurus will tell you that you should not compare GA4 data with GA3 data because both use different data models. I don't.

GA3 data model is based on sessions and pageviews. Whereas the GA4 data model is based on events and parameters.

Thus both GA3 and GA4 can collect, process and report the same data differently.

However, that should not stop you from comparing GA3 and GA4 data.

It is, in fact, a good practice to do such comparisons.

Pro Tip >> Here is how to become a #regex (regular expressions) power user overnight...

Regular expressions (also called regex) are used to check for a pattern in a string.

For example ^Colou?r$ is a regular expression that matches both the string: 'color' and 'colour'. Regex comes in many flavours based on the type of syntax being used. These flavours are called the regex engine.

The most popular regex engines are PCRE (PHP), JavaScript, Python and Golang.

FAQ: How do I learn #GA4 without a website and analytics data?

You can learn about Google Analytics 4 without having your own website.

Use the following websites for learning #GA4: 1) Google Merchandise Store (shop .googlemerchandisestore .com) - It is an ecommerce website owned by Google.

This website sells Google-branded merchandise (apparel, bags, drinkware, stationery etc.).

2) Google' Flood-it' mobile app - It is a mobile gaming app from Google.

Here are the 21 Important negative impacts of IOS 14.5+ updates on Facebook ads which have put FB ads on life support… 1) There has been a sharp decline in reported traffic and returning users from Facebook ads on mobile devices because of many people opting out of tracking. And this decline in traffic continues.

2) Lots of conversions are being attributed to 'Uncategorized' and 'Unknown’.