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The Most Loved Shopify Data Analytics App. Sharing valuable, actionable analytics and marketing insights for Shopify merchants.
Analyzify Profile picture Erman Küplü Profile picture 2 subscribed
Feb 1 4 tweets 1 min read
📊 Finding it difficult to navigate the #GA4 dashboard & reports?

🔔 We’ve got you covered.

👇🏻 Explore our selection of top GA4 #courses to level up your data analysis! Image 📌 From useful basics to advanced #analytics, GA4 offers next-gen insights into user behavior, for smarter, better, data-driven decisions.

🔍 Whether you're a #marketer, analyst, or business owner, mastering GA4 is key to better understand your target audience.
Nov 24, 2023 4 tweets 1 min read
📌 #Shopify merchants and customers alike are embracing #ecofriendly practices.

♻️ While merchants are trying to find better ways for their products, customers are establishing a strong connection between #sustainable products and practices.

👇🏻 Here's more: Image 🔍 Shopify empowers merchants to future-proof their businesses with top-tier climate solutions, mirroring those used by Shopify itself.

✅ This initiative simplifies climate action for merchants & consumers, boosting demand for carbon removal and other vital climate solutions.
Nov 24, 2023 4 tweets 1 min read
🤔 Puzzled by the data #discrepancy between Google Ads & GA4?

🔔 Well, you are not alone.

✅ But knowledge is power, right?

🔍 Let’s see why you might see a data mismatch between #GoogleAds & #GA4. Image 📊 While there might be many different reasons specific to your setup, the root of the data mismatch between Google Ads and Google Analytics 4 lies in their approaches to attributing #conversion credit, and attributions.
Nov 10, 2023 4 tweets 1 min read
📈 Your ecommerce success hinges on data.

📌 And at this point, #GA4 delivers perfectly:

📊 Next-gen #ecommerce insights through standard & custom #reports.

👇🏻 Here is an exceptional GA4 ecommerce roadmap for you to find what you look for in a few steps: Image 🔍 In GA4, you can pinpoint your top products, most lucrative channels, best pages and more - with clear, actionable data at your fingertips.

🎯 This way, you can better tailor your strategy for maximum impact.
Nov 9, 2023 4 tweets 1 min read
📌 Knowing which #collection/category pages convert best can help you transform your #Shopify store's performance.

🤔 Do you wonder how?

👇🏻 Here's how to do that using #GA4: Image 📊 Feeling a bit lost in the GA4 reports? Fear not.

Evaluating your collection/category pages’ performance might sound challenging, but it’s not.
Oct 30, 2023 5 tweets 2 min read
🔍 While many merchants focus on product reviews, #Google Seller Ratings are often left in the shadows.

📌 Moreover, using a product review app doesn’t always give you the Google Seller #Rating.

👇🏻 Let’s take a closer look at what it means for #ecommerce! Image 🔔 Unlike product reviews, Google Seller Ratings reflect your store's overall credibility and customer satisfaction, which in turn, significantly impact your store’s visibility on Google and potential customers' trust.
Oct 13, 2023 6 tweets 2 min read
📌 #Shopify is home to some top #furniture brands, offering robust features, seamless shopping experiences, and top-notch security.

✅ As nearly one-third of customers prefer to buy furniture online, more #merchants join the revolution every day.

👇🏻 Let’s dig deeper: Image 🛒 In 2021, online furniture sales were around 27.74 billion U.S. dollars globally.

💰 By 2030, it's expected to be close to 41 billion U.S. dollars.
Oct 11, 2023 4 tweets 1 min read
🔔 Did you know that the worldwide #health & wellness food #industry was worth a whopping $841 billion last year?

💰 Moreover, it's on track to hit the $1 TRILLION mark by 2026.

👇🏻 Here’s how #Shopify stores contribute to that: Image 📈 As the health & #wellness sector grows around the world, some certain Shopify stores are rising to the top with effective strategies and noteworthy products.

📌 To provide you with more information, we have created a list of the best 10 health stores in Shopify.
Sep 30, 2023 5 tweets 1 min read
💰 Did you know that Australia’s #ecommerce revenue hit a new record in March 2023 with 3.8 billion AUD?

🔍 Let’s dig deeper into the #Shopify stores that contributed to this amazing feat and how they are dominating the #Australian market (with traffic metrics + stats). Image 🇦🇺 Australia is one of the leading countries in ecommerce, with impressive growth rates.

📌 Shopify is an important driving force here, powering 100,000+ of online stores in Australia.
Sep 27, 2023 6 tweets 2 min read
📢 Dear #Shopify merchants,

🛒 What is the best way to understand your customers’ #purchase behavior and preferences?

📊 Google Analytics 4 (#GA4) has the best answer: Image 🔍 With GA4, you can track and report on your ecommerce sales and transactions with its powerful features and advanced reporting capabilities.

⚙️ You can view your ecommerce reports and even add further metrics and dimensions to customize them according to your needs.
Sep 22, 2023 5 tweets 1 min read
✅ With the introduction of Google Analytics 4 as an ultimate replacement for Universal Analytics, ‘Conversions’ became the new ‘#Goals’.

🔍 Let’s discover more about #conversions in #GA4 so you don’t miss out on valuable insights that could help you grow your business: Image 📌 Conversions are user actions that you define as valuable for your website, such as purchases, sign-ups, downloads, etc.

📊 As the structure is quite different from Universal Analytics, you set up your conversions differently in GA4.
Sep 21, 2023 4 tweets 1 min read
📌 SEO & organic search performance stand out as a key metric for any #Shopify store that wants to rank well on Google.

📊 But how do you measure your #SEO performance using Google Analytics 4 (#GA4)?

👇🏻 Here, we explain: Image 🔍 GA4 provides valuable insights via detailed reporting to help you learn more about your organic search performance.

✅ In our first video of the Adapt GA4 series, we help you with:

👉🏻 Analyzing the GA4 Landing Page report
👉🏻 Customizing for further analysis
Sep 20, 2023 5 tweets 2 min read
📢 Dear #Shopify merchants,

🎉 We are pleased to announce our new series in GA4 #training & courses:

📊 Adapt #GA4.

👇🏻 Here are the details: Image ✅ The Adapt GA4 video series includes 6 actionable YouTube videos that come with super-helpful tips.

📌 Here’s a general overview of them:

👉🏻 1- Organic Performance (SEO) Analysis in GA4
👉🏻 2- Goals & Conversions in GA4
👉🏻 3- Email Tracking & Reports in GA4
Sep 9, 2023 4 tweets 1 min read
📌 Shopify empowers more than 4 million stores in 175+ countries.

🔝 Among these, there are massive #celebrity DTC #brands that stand out.

👇🏻 Here are their impressive #metrics, inventory, and more. Image 🌍 Providing a seamless #ecommerce experience both for merchants and consumers, #Shopify continues to be the driving force behind a thriving ecommerce landscape in the world every year.
Sep 7, 2023 6 tweets 2 min read
🔔 Understanding your branded #traffic is very important in making informed decisions about your ad spend.

📌 However, many #advertisers face the challenge of detecting and excluding branded traffic in #Pmax campaigns.

👇🏻 Here’s how: Image 🔍 Branded traffic refers to the clicks that come from people who search for your brand name or related terms.

📢 While branded traffic can be valuable, it can also damage your campaign performance and budget allocation if you don’t have a thorough understanding of it.
Sep 1, 2023 4 tweets 1 min read
📌 Google Ads Enhanced Conversion can help you measure your #conversions more accurately and effectively.

✅ By using this feature, you can improve your #campaign results, adjust your bidding strategies, and reach more #customers across devices.

👇🏻Here’s more about that: Image 👉🏻 With regular Google Ads conversion #tracking, you can send information such as the order ID, the revenue, and the products purchased (if any).

👉🏻 If you use Google Ads Enhanced Conversion, you can also send customer details such as email, name, address, and phone number.
Sep 1, 2023 5 tweets 1 min read
📊 Some #stats provided by Shopify indicate that a large number of merchants underestimate the importance of product pages.

🔍 While most online sellers can convert 2.5% to 3% of their visitors into buyers, the #conversion rate is around 1.4% for #Shopify merchants. Image 📌 Here’s what you can do to turn things around:

👉🏻 Understand the essential components of a good product page
👉🏻 Make sure your product pages are user-friendly and intuitive
👉🏻 Consider your product page as a landing page
👉🏻 Invest time in building compelling product pages
Aug 30, 2023 5 tweets 1 min read
🎯 Google Ads Performance Max Campaigns serve very well to help you #reach your target #audience across Google’s inventory.

📌 However, you don’t have much control over the spending - with limited data.

👇🏻 Here’s what you should do: Image 📊 While #Pmax campaigns might feel like a dark forest, you can create custom Google Ads & GA4 #reports (for landing page analysis) to better understand the performance of your Pmax #campaigns.
Aug 30, 2023 6 tweets 2 min read
🤔 Are you tired of having to spend a lot of time creating and managing your #ads for a large inventory of products?

✅ Do you want to try a more cost-effective & time-effective ads solution?

👉🏻 If yes, #Google Ads Dynamic Search Ads can help you. Image 📌 Google Ads Dynamic Search Ads are a type of campaign that automatically creates ads based on the content of your website.

👍🏻 You don’t have to write individual ads or keywords for each product or service.
Aug 29, 2023 5 tweets 2 min read
🔔 Did you know that the market value of #fashion/clothing #ecommerce has already hit 821 billion dollars this year?

💰 Moreover, it’s expected to surpass an eye-popping 1 trillion dollars in a few years.

👇🏻 Here’s a breakdown of what contributes to that: Image 🛍️ The apparel market is easily dominating the fashion market in 2023.

👕 As a result of more than 2 million daily active #Shopify users, the #clothing category is leading the online apparel sales, making up more than 60% of the total revenue.
Aug 19, 2023 5 tweets 1 min read
📊GA4 has already replaced Universal Analytics (UA) and become the default data analytics solution developed by Google.

🔝 Today, GA4 is used by 13.5 million websites - and it’s still counting.

👇🏻 Here’s why you should care and what you need to know about #GA4 in 2023: 💰 The value of the Analytics-as-a-Service (AaaS) industry is expected to soar to 68.9 billion dollars by 2028, according to a report by #Statista.

🔍 And GA4 is determined to get the most significant portion of it by offering:

👉🏻 Advanced reporting capabilities