The Most Loved Shopify Data Analytics App. Sharing valuable, actionable analytics and marketing insights for Shopify merchants.
2 subscribers
May 24 β’ 4 tweets β’ 1 min read
π£ Big news for #Shopify merchants!
π #Google has just expanded the #YouTube Shopping Affiliate Program to include all Shopify Plus and Advanced merchants in the US.
ππ» Letβs see what it means!
π During Google Marketing Live 2024, it was announced that the Shopify Plus and Advanced merchants in the US would be able to join the program later this year.
π #Shopify provides built-in reports through Shopify Analytics.
π Some of these reports can help you with day-to-day tracking and the basics of #product performance.
ππ» Letβs learn more about product performance analysis with Shopify #Analytics:
π You can benefit from Shopify Analytics reports to see a general overview of your product performance.
π Despite some limitations that you might face if you want to make a thorough product performance analysis, you can get valuable information.
Mar 23 β’ 4 tweets β’ 1 min read
π In 2024, the #ecommerce industry in the #US is expected to make a significant increase.
π Accordingly, the ecommerce revenue is projected to rise to around $1 trillion.
ππ» Letβs discover more about US #ecommerce statistics:
ποΈ More than 80% of the US population shop online.
π In addition, experts predict that by 2028, the U.S. will see 316.63 million people participating in online shopping.
Mar 14 β’ 4 tweets β’ 1 min read
π The importance of tracking #Shopify sales properly is non-negotiable.
π In addition, it's also important to keep an eye on your #competitorsβ strategies.
ππ» Letβs talk #sales, here:
π Tracking your sales through Shopify Analytics, GA4, and Google Ads provides valuable insights into your store's performance.
β You can see which products are selling well, which marketing strategies are working, and where there might be room for improvement.
Mar 9 β’ 4 tweets β’ 1 min read
π Google Tag Manager (#GTM) helps you collect data & manage marketing/tracking tags.
π This way, you can improve your ecommerce tracking, ensuring accuracy and depth in your marketing strategies.
ππ» Letβs explore the top GTM #apps for #Shopify!
π Shopify GTM apps are essential for:
ππ» Better tag management
ππ» Tracking user behavior more efficiently
ππ» Enhancing marketing efforts
And more.
Mar 9 β’ 4 tweets β’ 1 min read
π A seamless #GA4 & Shopify integration means nothing goes unnoticed in your store.
π With the right setup, you can track important ecommerce events to better understand your #Shopify storeβs performance.
ππ» Here are the top Shopify GA4 #apps that can help you with that:
π GA4 provides you with advanced ecommerce tracking & reporting capabilities so you can get a more comprehensive view of customer behaviour.
π It offers actionable insights through valuable #ecommerce reports and funnels so you can make data-driven decisions.
Mar 8 β’ 4 tweets β’ 1 min read
π With the right tools, every click on your #Shopify store can tell a story.
π From casual browsing to sealing the deal, understanding customer journeys is key.
ππ» Letβs take a look at some of the best #conversion tracking #apps that can help you with that.
π You can use Shopify conversion #tracking apps to better understand customer behavior, optimize marketing efforts, and increase sales.
π These tools provide insights into how visitors interact with your store, highlighting what works and what doesn't in your sales funnel.
Feb 1 β’ 4 tweets β’ 1 min read
π Finding it difficult to navigate the #GA4 dashboard & reports?
π Weβve got you covered.
ππ» Explore our selection of top GA4 #courses to level up your data analysis!
π From useful basics to advanced #analytics, GA4 offers next-gen insights into user behavior, for smarter, better, data-driven decisions.
π Whether you're a #marketer, analyst, or business owner, mastering GA4 is key to better understand your target audience.
Nov 24, 2023 β’ 4 tweets β’ 1 min read
π #Shopify merchants and customers alike are embracing #ecofriendly practices.
β»οΈ While merchants are trying to find better ways for their products, customers are establishing a strong connection between #sustainable products and practices.
ππ» Here's more:
π Shopify empowers merchants to future-proof their businesses with top-tier climate solutions, mirroring those used by Shopify itself.
β This initiative simplifies climate action for merchants & consumers, boosting demand for carbon removal and other vital climate solutions.
Nov 24, 2023 β’ 4 tweets β’ 1 min read
π€ Puzzled by the data #discrepancy between Google Ads & GA4?
π Well, you are not alone.
β But knowledge is power, right?
π Letβs see why you might see a data mismatch between #GoogleAds & #GA4.
π While there might be many different reasons specific to your setup, the root of the data mismatch between Google Ads and Google Analytics 4 lies in their approaches to attributing #conversion credit, and attributions.
Nov 10, 2023 β’ 4 tweets β’ 1 min read
π Your ecommerce success hinges on data.
π And at this point, #GA4 delivers perfectly:
π Next-gen #ecommerce insights through standard & custom #reports.
ππ» Here is an exceptional GA4 ecommerce roadmap for you to find what you look for in a few steps:
π In GA4, you can pinpoint your top products, most lucrative channels, best pages and more - with clear, actionable data at your fingertips.
π― This way, you can better tailor your strategy for maximum impact.
Nov 9, 2023 β’ 4 tweets β’ 1 min read
π Knowing which #collection/category pages convert best can help you transform your #Shopify store's performance.
π€ Do you wonder how?
ππ» Here's how to do that using #GA4:
π Feeling a bit lost in the GA4 reports? Fear not.
Evaluating your collection/category pagesβ performance might sound challenging, but itβs not.
Oct 30, 2023 β’ 5 tweets β’ 2 min read
π While many merchants focus on product reviews, #Google Seller Ratings are often left in the shadows.
π Moreover, using a product review app doesnβt always give you the Google Seller #Rating.
ππ» Letβs take a closer look at what it means for #ecommerce!
π Unlike product reviews, Google Seller Ratings reflect your store's overall credibility and customer satisfaction, which in turn, significantly impact your storeβs visibility on Google and potential customers' trust.
Oct 13, 2023 β’ 6 tweets β’ 2 min read
π #Shopify is home to some top #furniture brands, offering robust features, seamless shopping experiences, and top-notch security.
β As nearly one-third of customers prefer to buy furniture online, more #merchants join the revolution every day.
ππ» Letβs dig deeper:
π In 2021, online furniture sales were around 27.74 billion U.S. dollars globally.
π° By 2030, it's expected to be close to 41 billion U.S. dollars.
Oct 11, 2023 β’ 4 tweets β’ 1 min read
π Did you know that the worldwide #health & wellness food #industry was worth a whopping $841 billion last year?
π° Moreover, it's on track to hit the $1 TRILLION mark by 2026.
ππ» Hereβs how #Shopify stores contribute to that:
π As the health & #wellness sector grows around the world, some certain Shopify stores are rising to the top with effective strategies and noteworthy products.
π To provide you with more information, we have created a list of the best 10 health stores in Shopify.
Sep 30, 2023 β’ 5 tweets β’ 1 min read
π° Did you know that Australiaβs #ecommerce revenue hit a new record in March 2023 with 3.8 billion AUD?
π Letβs dig deeper into the #Shopify stores that contributed to this amazing feat and how they are dominating the #Australian market (with traffic metrics + stats).
π¦πΊ Australia is one of the leading countries in ecommerce, with impressive growth rates.
π Shopify is an important driving force here, powering 100,000+ of online stores in Australia.
Sep 27, 2023 β’ 6 tweets β’ 2 min read
π’ Dear #Shopify merchants,
π What is the best way to understand your customersβ #purchase behavior and preferences?
π Google Analytics 4 (#GA4) has the best answer:
π With GA4, you can track and report on your ecommerce sales and transactions with its powerful features and advanced reporting capabilities.
βοΈ You can view your ecommerce reports and even add further metrics and dimensions to customize them according to your needs.
Sep 22, 2023 β’ 5 tweets β’ 1 min read
β With the introduction of Google Analytics 4 as an ultimate replacement for Universal Analytics, βConversionsβ became the new β#Goalsβ.
π Letβs discover more about #conversions in #GA4 so you donβt miss out on valuable insights that could help you grow your business:
π Conversions are user actions that you define as valuable for your website, such as purchases, sign-ups, downloads, etc.
π As the structure is quite different from Universal Analytics, you set up your conversions differently in GA4.
Sep 21, 2023 β’ 4 tweets β’ 1 min read
π SEO & organic search performance stand out as a key metric for any #Shopify store that wants to rank well on Google.
π But how do you measure your #SEO performance using Google Analytics 4 (#GA4)?
ππ» Here, we explain:
π GA4 provides valuable insights via detailed reporting to help you learn more about your organic search performance.
β In our first video of the Adapt GA4 series, we help you with:
ππ» Analyzing the GA4 Landing Page report
ππ» Customizing for further analysis
Sep 20, 2023 β’ 5 tweets β’ 2 min read
π’ Dear #Shopify merchants,
π We are pleased to announce our new series in GA4 #training & courses:
π Adapt #GA4.
ππ» Here are the details:
β The Adapt GA4 video series includes 6 actionable YouTube videos that come with super-helpful tips.
π Hereβs a general overview of them:
ππ» 1- Organic Performance (SEO) Analysis in GA4
ππ» 2- Goals & Conversions in GA4
ππ» 3- Email Tracking & Reports in GA4
Sep 9, 2023 β’ 4 tweets β’ 1 min read
π Shopify empowers more than 4 million stores in 175+ countries.
π Among these, there are massive #celebrity DTC #brands that stand out.
ππ» Here are their impressive #metrics, inventory, and more.
π Providing a seamless #ecommerce experience both for merchants and consumers, #Shopify continues to be the driving force behind a thriving ecommerce landscape in the world every year.