All the risks and cons involved with the new feature coming to you in this thread 🧵(1/6)
🔐Privacy & Security (2/6)
More pixels=slower load time
If the pixels bypass customer consent, especially in California or EEA, they are a legal liability.
Oct 11, 2022 • 9 tweets • 3 min read
Shopify <> GA4 Integration - using Shopify Pixels 😲 🎊
📖 Open-source code block,
🔎 Beginner-friendly, step-by-step tutorial
🛑 No-app, no 3rd party
🛒 E-commerce tracking
You heard it right - we’ve made it for you 🪄 Set up Google Analytics 4 & learn Shopify Pixels. 🧵👇
Shopify launched yet another phenomenal feature: Shopify Pixels. We will be able to manage & execute pixels directly from Shopify Admin.
There is still no native GA4 integration - but we got you covered. E-commerce events (Add-to-cart, product view, purchase +more) included 👇
Jul 6, 2022 • 11 tweets • 7 min read
"I never check Google Analytics because reports are always wrong - most of my sales are shown as DIRECT or REFERRAL, and it doesn't help me."
This thread is for you if you are a #Shopify merchant who lost faith in Google Analytics' credibility on your sales data.
The basics of #traffic
Understanding where your traffic comes from will help you make sense of your organic traffic and the outcomes of your marketing efforts. Here are the two common traffic #attributions that, if not configured correctly, might mess up your sales data.
Jul 1, 2022 • 5 tweets • 3 min read
The countdown begins! Universal Analytics & all your precious data will cease to exist exactly one year from now.
If you haven't done so, switch to #GoogleAnalytics4 and enjoy the benefits of all the new features.
How? you might ask. 👇 (1/5)
We got you covered!
We offer a community-driven, FREE solution for #Shopify & #GA4 Integration: Shopify GA4 Kit.
Well, hello, open-source and DIY lovers. Meet the said kit: 👇 (2/5)
Mar 7, 2022 • 8 tweets • 4 min read
Let’s love Google Analytics 4 together 🤗
The latest updates, cool features and some tricks
🏠 New & intuitive homepage
🔌 New integrations (Display & Video 360, Optimize, GSC)
🔮 Predictive Audiences
✨ Personalized UI
📝 Attribution model choice
Details & more👇 (1/n)
Let's start with the new homepage. The more you use Analytics, the more personalized content you get on the new homepage.
You will probably enjoy the following new sections:
- Recently viewed
- Because you view frequently
Feb 8, 2022 • 10 tweets • 5 min read
A lot is going on behind the scenes of @googleanalytics 4, especially related to #audiences & #segments. You need to read this if you are running an #ecommerce store 🙌:
#GoogleAnalytics 4 is filled with features that could help you identify segments of users, which could help you refine your strategies and how you use your #marketing budget. Let's learn how to do it!👇🧵
Jan 18, 2022 • 6 tweets • 5 min read
Do you think your attribution model is correct? It's essential to understand attribution models to choose the right #metrics and optimize accordingly.
Your #website gets traffic; it is wonderful. But do you know how you achieved and can continue to do it?
To improve your process and #maximize your success, you need to know to use the #data. 📈
#UTM (Urchin Tracking Module) is the perfect solution for digitally-driven businesses that need reliable information about their site traffic. 🙌
It allows you to measure your traffic #data specifically. But how?
Jan 11, 2022 • 9 tweets • 5 min read
Are you having trouble with creating #UTM links? You can use the ''Campaign URL Builder'' website. It is free and useful. 🙌
For the "website URL" field, use the link of the page which you will track its performance.
The "campaign ID" field represents specific #ad campaigns.
Jan 7, 2022 • 7 tweets • 3 min read
🎉 Wow! Such great news from Google Analytics 4.
It is now possible to change the default Attribution Model (for all reports).
"Last Click" is not the only option anymore. The change will apply to both historical and future data.
What does it mean and what should you do? 👇
The attribution model matters a lot. And "Last Click" is not ideal in most cases.
Data-Driven is recommended by Google. You need to go ahead and make this change by yourself.
All your reports (future & historic) will be affected immediately. It is flexible, you can keep +
Jan 5, 2022 • 6 tweets • 2 min read
Let's talk about how Google Analytics (GA4) helps eCommerce business owners make smarter decisions.
Which reports do you need to check? The lifesaver thread is here. 🎉
In GA4, navigate to Acquisition > All Traffic > Channels. It is the first report you should check out regularly based on the traffic to your website. Tailor your content to what your audience wants!
Jan 3, 2022 • 10 tweets • 5 min read
Are you not able to properly see your Facebook Ads performances on your Google Analytics reports? Let's talk about the ideal UTM setup on #FacebookAds for #Shopify stores.
[Bonus, Best Possible UTM Template Is Included Below! 🙌]
We see the most common mistake is Shopify merchants placing the UTM parameters in the Website URL section. This field should only include the landing page URL, and parameters should be excluded. DO NOT use UTM parameters in the URL field: