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A Shopify App for Data Analytics. We share data analytics & reporting tutorials, tips, and insights for #Shopify stores on https://t.co/YMi9TGzC6d
Analyzify Profile picture Erman KΓΌplΓΌ Profile picture 2 added to My Authors
Jan 18
Do you think your attribution model is correct? It's essential to understand attribution models to choose the right #metrics and optimize accordingly.

Find out in just a few clicks!πŸƒπŸƒ

#EmailMarketing #Shopify #digitalmarketing #socialmedia #ecommerce @googleanalytics Attribution models allow you to see how many #conversions are driven by each touchpoint in your campaign, whether it's a #social post, #email, or #ad.
Read 6 tweets
Jan 13
Your #website gets traffic; it is wonderful. But do you know how you achieved and can continue to do it?

To improve your process and #maximize your success, you need to know to use the #data. πŸ“ˆ #UTM (Urchin Tracking Module) is the perfect solution for digitally-driven businesses that need reliable information about their site traffic. πŸ™Œ

It allows you to measure your traffic #data specifically. But how?
Read 6 tweets
Jan 11
Are you having trouble with creating #UTM links? You can use the ''Campaign URL Builder'' website. It is free and useful. πŸ™Œ

Let's check this out together in 5 minutes!
ga-dev-tools.web.app/campaign-url-b…

@googleanalytics For the "website URL" field, use the link of the page which you will track its performance.

The "campaign ID" field represents specific #ad campaigns.
Read 9 tweets
Jan 7
πŸŽ‰ Wow! Such great news from Google Analytics 4.

It is now possible to change the default Attribution Model (for all reports).

"Last Click" is not the only option anymore. The change will apply to both historical and future data.

What does it mean and what should you do? πŸ‘‡ Google Analytics 4 - Attribution Model The attribution model matters a lot. And "Last Click" is not ideal in most cases.

Data-Driven is recommended by Google. You need to go ahead and make this change by yourself.

All your reports (future & historic) will be affected immediately. It is flexible, you can keep +
Read 7 tweets
Jan 5
Let's talk about how Google Analytics (GA4) helps eCommerce business owners make smarter decisions.
Which reports do you need to check? The lifesaver thread is here. πŸŽ‰ In GA4, navigate to Acquisition > All Traffic > Channels. It is the first report you should check out regularly based on the traffic to your website. Tailor your content to what your audience wants!
Read 6 tweets
Jan 3
Are you not able to properly see your Facebook Ads performances on your Google Analytics reports? Let's talk about the ideal UTM setup on #FacebookAds for #Shopify stores.
[Bonus, Best Possible UTM Template Is Included Below! πŸ™Œ] We see the most common mistake is Shopify merchants placing the UTM parameters in the Website URL section. This field should only include the landing page URL, and parameters should be excluded. DO NOT use UTM parameters in the URL field:
Read 10 tweets