I've scaled 3 separate businesses to 100k MRR

And I've realized the trick to scaling any business isn't by signing more clients...

It's by retaining your existing clients for longer

Here's how to take your client retention to the next level

🧵THREAD🧵 My entire client retention philosophy is based around The Golden Rule of Retention:

"Its not so much about what you do, it's more about how you make them feel"

Of course, results are still your most important KPI at the end of the day...

But communication is a close 2nd 👇

I tried and failed at a dozen different businesses before I made any real money

- Dropshipping
- Reselling on eBay
- Social Media Marketing

To name just a few…

It wasn’t until I was working a 9-5 sales job that I found a business model that nobody was tapping into… As an introvert, it seriously drained me having to be on the phone talking all day

I loved the company I was working for

But there is a physical limit to how many people you can call

It’s simply not efficient

And that’s when I thought of email…

If you have $200 and can write an email, you can make $10k/mo

All you need is an offer (doesn’t have to be yours), a Gmail account linked to a business domain, and 2 software tools

If I lost ALL my money and had to build up my income in one month, this is what I would do: Let’s just get this out of the way — why email?

Because it allows you to reach unlimited prospects with MINIMAL total effort

You don’t need hours on the phone and endless door knocking

You just need to follow these simple steps and execute:

Jesus gave us the Golden Rule for life

(If you don’t know it, get right with God)

But I’m here to give you the TWO Golden Rules for generating massive ROI from Cold Emails

NEVER write a Cold Email again without referencing this: https://t.co/eTcMizsO8Gtwitter.com/i/web/status/1…
The biggest issue I see when people send emails is they assume volume alone is what will get them results

Volume is important

But it’s the small details that take a campaign from mediocre to incredible

I discovered the DREAM side hustle for introverted, shy people just like me

You can make a lot of money without ever showing your face, being on camera, or having a social media presence

Here’s my unconventional story that has made me $2 Million dollars at 23 In 2021, I had a sales job that I HATED…

I was tasked with calling 400 people a day, and I didn’t like to talk

But I had to make money, and I made money by getting leads for the business

So I did my calls daily until I finally had enough

How $175 Dollars, A Gmail Account, And 4 Hours Of Work Per Week Makes Me $64,000/mo

(and more importantly, how YOU can do the same)

If you’re looking for a profitable side hustle that won’t consume your entire life, read this… When I was 19, I started my Entrepreneurship journey by flipping sneakers

I had the hustle, but it wasn’t the right opportunity to build the business I wanted

My best friend and I were hosting a podcast at the time and the way we landed noteworthy guests was through cold emails

Don’t sell your soul for money

We’ve all seen posts from OF agencies & “creators” earning $10k/m

The truth is, this is one of the most DESTRUCTIVE ways to make money

I became a millionaire at 23 without compromising my morals or beliefs

I’d like to share EXACTLY how I did it: Want to go against the grain & make honest money?

This is for you

I didn’t take shortcuts (I know you won’t either)

I tapped into the latest marketing craze: Cold Email

It’s not as tech-y as it sounds, ANYONE can make $10k/mo via cold email within 3 months

I started by...

My mom wouldn't buy me the newest basketball shoes, so I started flipping Yeezys at 15 to pay for them myself

8 years and 3 million dollars later, here is the story about the sneaker passion that changed my life

If you want to chart your own course, read this. Those who don’t understand success will throw everything at you...

“Trust fund baby”
“White privilege”

This is just a window into the mindset of a majority of people.

They simply don’t understand that money is ALL AROUND them.

If you love something, you can monetize it.

10 quotes by Harvey Specter that'll show you how to win in business: QUOTE #1

"One client doesn't make a firm"

Harvey's advice here is not to get emotionally attached to any one client

I’ve scaled my agency to 100k/month and worked with 100+ agency owners in the process

I've found the BEST way to increase your client LTV is by consistently communicating with clients

Here's how to take your client communication to the next level

🧵THREAD🧵 My entire client communication philosophy is based around The Golden Rule of Retention:

"Its not so much about what you do, it's more about how you make them feel"

Of course, results are still your most important KPI at the end of the day...

But communication is a close 2nd 👇

23 cold email tips that helped me book 752 sales calls in 2021:

1. Always focus your messaging on THEM rather than YOU. People only care about what you can do for them.

2. Use a simple subject line. "quick question" has been my bread and butter for months. 3. Switch up your call-to-actions. Ask executives if they'd like to learn more, ask lower level employees if they're open to a call.

4. Keep your emails short. We've had tons of success with "one sentence" cold emails.

Looking to sign your first client?

Here's a 3-step framework that works every time

FOLLOW THIS

🧵THREAD🧵 @blackhatwizardd has been preaching this process a ton recently, and rightfully so...

Because it WORKS.

If you do these 3 things

- Craft your offer and define your ICP
- Build a prospect list and write scripts
- Warm up domains and send emails

You WILL sign a client.

The complete 4-step process you can follow to sign clients on demand for your agency

An A-Z breakdown of generating and closing leads, then seamlessly onboarding them as clients

🧵THREAD🧵 Running a successful agency comes down to doing 3 things at a high level:

- Lead gen
- Sales
- Fulfillment

Fulfillment will always look different depending on your offer,

But lead gen and sales will always remain constant.

Let's break it down right up until fulfillment:

**Lead Gen Hack**

If you're running cold outreach to generate leads for your business:

Use THIS messaging strategy

And see a 10x increase in your results

🧵THREAD🧵 The idea behind running cold outreach is to achieve one goal:

Get responses from prospects in your inbox.

Of course, you aren't always going to get positive replies.

You'll get negative replies, OOO replies, and the occasional triggered reply to keep things interesting LOL🤦‍♂️

How our 1 person sales team closed 45 clients in 6 months

A dive into our sales process

🧵THREAD🧵 Agency sales is simple when you break it down...

Generate interest -> call -> follow up -> close

Seems simple on paper, right?

Well.. obviously this isn't always the case in practice,

Which is why I want to help.

Let's dive in 👇