before and after of , all done async

heres my design process featuring:

- new name
- brand (tone of voice, colours, logo, graphics)
- new homepage
- new pitch deck
- CMS with design system

🧵🧵🧵 bookclub.wtf
first up was choosing a new name

made chatGPT brainstorm us some abstract concepts that relates to their business model of a microfund (everyone invests into a single fund and then investments are made out of that collective fund)

decided to go with bookclub