The chip shortage is deepening. Its now expected to last even longer than it was just a few months. Carmakers across the world are struggling, with Porsche's CEO this week saying its "very serious"; GM & Ford could see their earnings slashed by about a third this year, per Moodys So how did we get here? Well, for starters, its comes down to misjudged expectations and miscalculated demand. Plans were shelved too early, technology was too hyped up. bloomberg.com/opinion/articl…