Twitter lists aren't the first thing you think about when it comes to finding new follows, but they should be: there is a treasure of curated lists of experts and stellar accounts just a few clicks away.
Here is how "list expansion" can work for you.
Yesterday, I talked about the risks of buying followers:
Building relationships takes time and many interactions. Use your own content to foster those connections by relentlessly engaging with those who engage with you.
Yesterday, I talked about mentioning others — and what to avoid.
I recently added Purchasing Power Parity pricing to all my products. For that, I needed to streamline my landing pages.
And since I'm building in public, why not share the process :D
Behold the final result! Detailed steps below.
My most recent product is Find your Following, an authenticity-based Twitter course. I wanted that product to be a standalone thing, so I built a @tailwindui -based landing page.
Made it easier to have full layout control, compared to WordPress.
May 23 • 4 tweets • 2 min read
Twitter can be a scary place.
We do our best to stay sane and positive, but burnout and imposter syndrome are common companions along our journeys.
Here is what I know about this, having delved into despair in the past.
Yesterday, I talked about maintaining high follower quality by making hard choices.
Yesterday, I discovered a new outline format for my own writing.
I used to use the bullet point outline. A list of thoughts that I would then expand into the full article.
Yesterday, I experimented and used a list of questions instead.
Worked like a charm!
I used to jot down random thoughts and order them later. That made editing a slog, and required a lot of connectivity work.
But this time, I went for "what would I ask an expert in the topic about and in what order."
And it worked.
May 22 • 4 tweets • 2 min read
Building an audience is like gardening.
It all starts with a good foundation and lots of pruning. You seed in the spring and harvest in the fall.
If you want your garden to bloom, you need to take care of it. Here's how you can make sure your followers are top-notch.
"Yesterday," I talked about how to engage with people who don't follow you yet. In gardening terms, that's adding Miracle-Gro to your soil.
Yeah. I'll keep the gardening metaphors coming. Your own fault for following me :P
You don't need to come up with Tweet ideas while starting at the "What's happening?" prompt.
You can prepare: ideation and execution don't need to happen at the same time. Once you treat them separately, you'll professionalize your audience-building approach.
Yesterday, I talked about blocking people.
If you only use Twitter to "find leads" or "sell product," you're under-leveraging the social network.
The true power of Twitter —which eventually WILL turn into sales— is in the relationships you establish. If you focus on people today, they will look at your work. Eventually.
Yesterday, I talked about the roles we play when using Twitter professionally.
In a very out-of-character move, I did some bookkeeping today :)
Specifically, I tallied ALL the expenses that went into setting up my YouTube-channel-ready studio (in 2022).
I spent around 8.1k CAD (that's 6.3k USD) on my equipment. Big surprise: lights were the costliest!
Here is the full list for the masochists (and inspired) among you.
There are a few things I probably™ didn't need. But this is what I got, and in the build-in-public spirit, this is what you'll see :D
May 13 • 6 tweets • 2 min read
Any team is made up of specialists. Team Twitter is no different. Any community needs:
- creators (who make things)
- curators (who give context to things)
- commentators (who evaluate things)
- connectors (who align people)
Which one are you? Find out:
I asked about this a while ago, and it looks like there is a clear prevalence of creators in OUR community — which isn't surprising, as we are... the... CREATOR community :D