Arvid Kahl Profile picture
Empowering founders. Building in Public. Twitter Course:, Books: & Running @permanentlinkhq.
Lakshmi Narayanan 🌱 Profile picture Hakan | ∞/21M Profile picture Osman 🚀 Profile picture Thraudio Profile picture Šarūnas Toleikis Profile picture 8 added to My Authors
May 28 4 tweets 2 min read
The biggest mistakes that people starting their professional Twitter journey are

- focusing on the wrong kind of tweets
- lack of decorum
- inconsistent output

Here's why that matters and what to do about it. Yesterday, I talked about using Twitter lists effectively.

May 27 4 tweets 2 min read
Twitter lists aren't the first thing you think about when it comes to finding new follows, but they should be: there is a treasure of curated lists of experts and stellar accounts just a few clicks away.

Here is how "list expansion" can work for you. Yesterday, I talked about the risks of buying followers:

May 27 9 tweets 3 min read
Virtual relationships can be complicated, especially when they're not symmetrical: "I know a lot about you, but you don't know me at all."

This becomes a problem at scale, and every audience-builder will run into this issue eventually.

These are parasocial relationships. The result?

Asymmetries. The more we believe we have intimate connections to popular figures, the more we see parasocial relationships, with often dire consequences.

But once you understand what they are, how they happen, and what can be done about them, they're manageable.
May 26 4 tweets 2 min read
Most people know that buying followers is a bad idea because it's forbidden by Twitter.

But there is more to this. Even if you would find a way to buy followers legally, you're ruining your audience with them.

Here is why. Yesterday, I talked about engaging with your own content.

May 25 4 tweets 2 min read
Just posting smart stuff isn't enough.

Building relationships takes time and many interactions. Use your own content to foster those connections by relentlessly engaging with those who engage with you. Yesterday, I talked about mentioning others — and what to avoid.

May 24 4 tweets 2 min read
Mentioning people on Twitter is an art form.

If you want people to engage with you directly, you'll need to:

- give them a stage
- present an opportunity for them to shine
- be honest and selfless

Here's how. Yesterday, I talked about mental health and Twitter.

May 24 10 tweets 5 min read
I recently added Purchasing Power Parity pricing to all my products. For that, I needed to streamline my landing pages.

And since I'm building in public, why not share the process :D

Behold the final result! Detailed steps below. My most recent product is Find your Following, an authenticity-based Twitter course. I wanted that product to be a standalone thing, so I built a @tailwindui -based landing page.

Hand-coded, really.

Made it easier to have full layout control, compared to WordPress.
May 23 4 tweets 2 min read
Twitter can be a scary place.

We do our best to stay sane and positive, but burnout and imposter syndrome are common companions along our journeys.

Here is what I know about this, having delved into despair in the past. Yesterday, I talked about maintaining high follower quality by making hard choices.

May 23 6 tweets 2 min read
Yesterday, I discovered a new outline format for my own writing.

I used to use the bullet point outline. A list of thoughts that I would then expand into the full article.

Yesterday, I experimented and used a list of questions instead.

Worked like a charm! I used to jot down random thoughts and order them later. That made editing a slog, and required a lot of connectivity work.

But this time, I went for "what would I ask an expert in the topic about and in what order."

And it worked.
May 22 4 tweets 2 min read
Building an audience is like gardening.

It all starts with a good foundation and lots of pruning. You seed in the spring and harvest in the fall.

If you want your garden to bloom, you need to take care of it. Here's how you can make sure your followers are top-notch. "Yesterday," I talked about how to engage with people who don't follow you yet. In gardening terms, that's adding Miracle-Gro to your soil.

Yeah. I'll keep the gardening metaphors coming. Your own fault for following me :P

May 22 4 tweets 2 min read
Well isn’t this a nice surprise!

The latest @IndieHackers episode features yours truly in conversation with @dvassallo (a hero of mine), @csallen (a hero of mine) and @ChanningAllen (a hero of mine).

It was a great honor to chat with these folks.… We a talked about all things indie hacking, from making money to saving money to protecting a legacy and surrounding ourselves with the right people.

I really enjoy the new format of the podcast.
May 20 4 tweets 2 min read
It's simple to engage with your own followers.

But interacting with bigger accounts is not as easy — so many potential pitfalls to think about.

Here are my recommendations: create win-win situations, give before asking, and chat in public. Yesterday, I talked about how to engage on Twitter in general:

May 20 4 tweets 2 min read
In Bootstrapped Founder #137, I talk about "free trials" — for freelancers!

We all know that trials work well in SaaS, but do they also work for contract work? I've seen a lot of freelancers do this recently, so I'm sharing my thoughts — pros and cons.… Also available on YouTube:

May 20 10 tweets 5 min read
Today, I enabled Purchasing Power Parity Pricing for ALL my products:

- Zero to Sold at
- The Embedded Entrepreneur at
- Find your Following at

If you visit from a country with low parity, you'll pay less. Depending on where you live, this can mean severe discounts, up to 70%

This list is provided, maintained, and updated by @paritydeals, which uses institutional data to segment countries into discount zones.

That's a SaaS I would build if it didn't already exist :D
May 19 5 tweets 2 min read
Engagement is king. We know that.

But how do you act royally?

How aware are you of what you project when you interact with people on Twitter?

Here is what you should consider when you start engaging professionally on Twitter. Yesterday, I talked about how much you should tweet (which also includes engagement!)

May 18 4 tweets 2 min read

Restrain yourself to just a few tweets a day?

The answer is: "yes!" — you should do both. Just with different kinds of tweets.

Here's more. Yesterday I talked about preparation. Well, if this doesn't fit, huh?

May 17 4 tweets 2 min read
You don't need to come up with Tweet ideas while starting at the "What's happening?" prompt.

You can prepare: ideation and execution don't need to happen at the same time. Once you treat them separately, you'll professionalize your audience-building approach. Yesterday, I talked about blocking people.

May 16 4 tweets 2 min read
Sometimes, less is more.

In a world filled with trolls and vitriolic haters, you have to be careful who you allow into your audience.

Blocking out the destructive voices works. Critics are great. Trolls are not. Yesterday, I talked about fake followers — and you should block those too!

May 13 4 tweets 2 min read
If you only use Twitter to "find leads" or "sell product," you're under-leveraging the social network.

The true power of Twitter —which eventually WILL turn into sales— is in the relationships you establish. If you focus on people today, they will look at your work. Eventually. Yesterday, I talked about the roles we play when using Twitter professionally.

May 13 4 tweets 2 min read
In a very out-of-character move, I did some bookkeeping today :)

Specifically, I tallied ALL the expenses that went into setting up my YouTube-channel-ready studio (in 2022).

I spent around 8.1k CAD (that's 6.3k USD) on my equipment. Big surprise: lights were the costliest! Here is the full list for the masochists (and inspired) among you.

There are a few things I probably™ didn't need. But this is what I got, and in the build-in-public spirit, this is what you'll see :D
May 13 6 tweets 2 min read
Any team is made up of specialists. Team Twitter is no different. Any community needs:

- creators (who make things)
- curators (who give context to things)
- commentators (who evaluate things)
- connectors (who align people)

Which one are you? Find out:… I asked about this a while ago, and it looks like there is a clear prevalence of creators in OUR community — which isn't surprising, as we are... the... CREATOR community :D