Last week, I took on a new project at hand - Understanding the rider's journey in the Q-comm. industry.

I spent a week delivering orders for @ZeptoNow and @letsblinkit , and here are some insights and potential improvements both of them could make.
Before diving deep, a brief note:

While Zepto scores higher for its store conditions (based on my observations at the dark store visited), the overall rider experience at Blinkit seems more mature.

This maturity likely stems from Blinkit’s integration within the larger @zomato (now Eternal) business ecosystem.

(Last two images are from the local Blinkit store)