1/ Running a small bootstrapped startup requires you to find arbitrage in hiring.
The only way for us to succeed was finding talent that the market was undervaluing.
At @MorningBrew, we looked for the most curious people we could possibly find.
2/We didn’t have the capital or prestige to hire “A players”
Therefore we searched for ppl who had taught themselves something from scratch — People who had learned how to code on their own, or who had multiple self-taught skills, even if those skills were irrelevant to the job
3/ this led to a small group of ppl who were willing to do whatever it took to succeed
They may spend a weekend on YouTube learning salesforce, or go the extra mile to ensure our newsletter looked perfect.
I call these people grinders. Every startup needs grinders to succeed
If you aren't the best in the world at what you write about, you should not have a strictly paid newsletter.
You are better off using a newsletter as your top of funnel to drive people to other monetization opportunities.
1/n Clearly this was more controversial than I thought, so let me clarify my thoughts:
2/ First, let me start off with what i am NOT saying:
I am not saying if your content is not good enough for people to pay for it, you should not write on the internet. In fact, I am a huge proponent of the opposite. Write! Content is incredibly powerful.