In 2002, CrossFit published a hierarchy of fitness.

It's been foundational to its rapid growth of 5 million athletes and 14,000 gyms worldwide.

But the hierarchy is missing something. The hierarchy was initially published in an iconic publication in the CrossFit world called "What is Fitness?"

The publication defines Fitness in 100 words that can be broken into 5 areas.

1. Nutrition
2. Metabolic Conditioning
3. Gymnastics
4. Weightlifting & Throwing
5. Sport

Trying to come up with a logo for my newsletter.

It's called Sweat Equity and it covers health strategies to accelerate your career, startup, or business.

Which one do you like best?

(options in thread below) 1

Most tech bros shit on management consulting.

But it's the best place to start your career.

(just as long as you're equipped with the right info)

Here is what I would tell myself if I was just getting started: In a 1992 lecture at MIT, Steve Jobs asks the class:

"How many of you are from consulting?"

* Half the class raises their hand *

"Oh, that's bad!" Jobs says.

Tell us how you really feel Steve!

sleep improvement hack:

avoid eating 3 hours before bedtime. for the past few months, my sleep has suffered.

so i’ve been experimenting with different habits each week to improve it.

well, i think i found the issue:

i was eating dinner too late.

Most entrepreneurs suck at getting enough sleep.

Here are 7 sleep tips to accelerate your career, startup, or business: Entrepreneurs often wear sleep deprivation as a badge of honor.

But it's nothing to be proud of.

Sacrificing sleep will kill you over a long enough time horizon.

Here's how to improve your sleep (that might save your life and business):

Two entrepreneurs host a pajama party.

Together, they'd change how the world sleeps.

Here is the story behind the sleep tech startup tackling the $30B sleep industry: 1/ @m_franceschetti grew up in Italy.

As a kid, he was a competitive ski racer and tennis player.

He was obsessed with optimizing his performance.

But two things held him back.

The Lindy Effect is one of the world's most powerful frameworks.

But few know about it.

Here's what it is (and why you should care): In 1964, a Columbia University Professor publishes an article.

It becomes one of the most powerful frameworks for measuring the durability of ideas.

The crazy part?

It all started in a deli...

Most entrepreneurs suck at finding time to work out.

Here’re 13 workouts to accelerate your career, startup, or biz: Between my full-time job as a management consultant and my side gig as a writer, I’m consistently working 15+ hour days.

The crazy part?

I’m a dude who deadlifts 555 lbs and runs marathons.

(humble brag)

I launched a startup as a sophomore at Rutgers.

I was laughed at and lost $1,000s.

Here are 11 lessons I couldn't get from a $125k business degree: For background...

My startup was called @mynapkn

It allowed you to share all your socials at once.

It was self-funded besides a $5k Kickstarter campaign.

I worked on it for a year before throwing in the towel.

Here's what I learned...

Sleep tech is a $12B+ industry growing 20% year over year.

Yet 1 in 3 people are sleep-deprived.

THREAD: Here are 7 products to actually improve your sleep so you can optimize your health, productivity, and career. $400B...

That's how much "poor sleep" is costing America every year!

The good thing?

There are a ton of people "not sleeping" on this issue.

*ba dum tss*

Here's what's popping in sleep tech

And my super-secret take on the future of the industry...

The Lindy Effect is one of the most powerful phenomenons of the world

But few understand it...

THREAD: A lesson on optimizing your life for longevity & happiness. In 1964, a Columbia University Professor publishes an article.

It becomes one of the most powerful frameworks for measuring the durability of ideas and technology.

The crazy part?

It all started in a deli...

In 1995, he was drafted by the Montreal Expos to play pro baseball.

Instead, he became the greatest QB of all time.

THREAD: 12 keys to optimizing your life, business, and health from Tom Brady and his legendary career. The Montreal Expos wanted @TomBrady to play baseball

But he wanted to play football

So he committed to @UMich .

When I was 9 years old, my father made me a promise.

It changed my life forever.

THREAD: A lesson on focus, hard work, and consistency to accelerate your career, startup, or business. I was 9 years old.

The new big thing was the Nintendo Wii.

All my friends had one.

I did not.

35% of people are sleep-deprived

Which leads to an increased risk of

Chronic disease and death.

9 tips for better sleep so you can live longer, think clearer, and be more productive: Create a sleep routine:

Similar to how you have a morning routine

Create a sleep routine:

A series of things you do that prepare your body for rest.

For example...

• Turn off all screens
• Make a cup of chamomile tea
• Open a good book

In 2018, a Harvard MBA met with a PhD in biotech.

Together, they’d revolutionize data-driven health.

THREAD: The incredible story behind the nutrition startup challenging the $150 billion supplement market with artificial intelligence and web3. 1/ In middle school, @rachelssanders had serious gut issues.

She assumed it was something nutrition-related

So she turned to the medical community for help…

In 2016, a SpaceX engineer quits his job.

He goes on to change metabolic fitness forever.

THREAD: The crazy story behind the biowearable startup solving the metabolic health crisis. 1/ @joshuasforrest grew up building machines in the woods.

In 2006, he went to @CatholicUniv to get his engineering degree.

His goal was to work at @Tesla.

But there was one problem...

3 friends meet at Georgetown University.

Together, they'd change healthy eating forever.

THREAD: The amazing story behind building the "Spotify of Food" valued at $2.5 Billion. 1/ Jonathan Neman, Nicolas Jammet, and Nathaniel Ru were children of immigrant entrepreneurs.

At Georgetown, there was one thing that made their entrepreneurial blood boil...

There was no place to get fast, healthy food!

So they decided to do something about it...

6000+ followers!

For those new here...

My name is Austin and I write 1 thread per week about the business of fitness.

Some of my prior threads have covered:

• Whoop
• ClassPass
• Strava
• Peloton
• Eightsleep
• Bare Performance Nutrition

Check em' out👇👇👇 @whoop - Changing Human Performance

https://twitter.com/austinschless/status/1451532041594486786

In 2010, an MIT grad takes a trip to San Francisco.

She goes on to build the "Netflix of Fitness."

THREAD: The Incredible Story Behind Building the First Unicorn Startup of the Decade. 1/ @PayalKadakia grew up with a love for Indian folk dance.

She danced through her childhood.

Danced through @MIT.

And eventually danced her way to a management consulting job at Bain & Company in NYC.

She danced and danced until her job began cutting into her dance time...

Two entrepreneurs host a sleepover party.

The party ends and they're given $25k to start a business.

THREAD: The fascinating story about building a "sleep fitness" startup valued at $500 million. 1/ @m_franceschetti grew up in Italy.

As a kid, he was a competitive ski racer and tennis player.

He was obsessed with optimizing his performance.

But two things held him back...

In 2012, 3 men met at Harvard.

Together, they'd change human performance forever.

THREAD: The unbelievable story behind building a fitness wearable startup valued at $3.6 billion. 1/ @willahmed grew up playing many sports.

He was recruited by Harvard to play squash.

By his junior year, he was named captain.

Ahmed was always one of the fittest guys on the team, but one thing always held him back...