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Aug 14 • 14 tweets • 6 min read
In 1929, a small factory in Vile Parle, Mumbai, began making biscuits.
No one knew it would one day feed BILLIONS. Survive wars. Become the top-selling biscuit in the world.
On the brink of our 78th Independence Day, let's reminisce Parle-G - the “biscuit of independence.” 🧵
Back then, the Indian biscuit market was dominated by expensive British imports.
They were a luxury for the elite.
Most Indians couldn’t afford them, and local manufacturing was almost non-existent.
That’s where Mohanlal Dayal Chauhan, founder of Parle, saw its opening.
Back then, the Indian biscuit market was dominated by expensive British imports.
