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Azim Shariff Profile picture
Azim Shariff
@azimshariff
Professor and Canada 150 Research Chair of Moral Psychology at the University of British Columbia
Aug 4, 2022 • 10 tweets • 5 min read
Really happy with our new paper—"The Moralization of Effort"—now out in JEP:G. The paper shows how people find the expenditure of effort morally good, even when the effort produces nothing of economic value.
🧵
psycnet.apa.org/record/2022-85… Image This was a real labor of love, years in the making, with 5 rounds of revisions. It was hard work, especially for 1st author & newly-minted PhD @JaredCelniker. The paper shows that this kind of effort makes people see Jared as more moral, and a more attractive cooperation partner