Barrett O'Neill Profile picture
Built 2 companies, sold 1. Now investing in industrial real estate across New England. Follow along 👇
36 subscribers
Mar 22, 2023 4 tweets 2 min read
95% of websites will dramatically improve SEO by adding more content and backlinks.

Use this trick in Google Search Console to find keywords your site already ranks for.

You'll rank in the top 3 positions MUCH faster by creating blogs and videos around topics/keywords Google… twitter.com/i/web/status/1… The snippet you can copy to recreate the search:

(?i)^(who|what|when|where|why|is)

Query --> custom --> paste snippet --> apply
Mar 16, 2023 17 tweets 3 min read
I'm a 31 year old millennial.

Our parents' generation taught us to trade time for money.

Here are 4 ways to use leverage to get wealthy without working 24/7: Millennials and their parents view the world differently.

Mainly because during our childhood/their prime working years (80s - 2000s) the world experienced rapid tech innovation.

The internet created financial opportunities that seemed foreign to our parents. Image
Mar 8, 2023 14 tweets 3 min read
Imagine you're 99 years old on your deathbed...

Will you regret how you're using your time today?

5 sure-fire tactics to owning your time: Everyone can relate to this:

We want to be a great parent/spouse, earn lots of money, have a social life, and be in shape.

We're told there will be tradeoffs - we can't have it all.

But we can have more than we think if we control our time.
Feb 18, 2023 18 tweets 3 min read
The most important skill your teachers never taught you.

Negotiation.

7 simple strategies to become an elite negotiator: ANCHORING:

Is a psychological tactic that uses "shock value" of a VERY high/low offer.

It creates a desired reference point for the subsequent (real) offer.

When the real offer is presented, it's compared to the anchor YOU set -- and appears like a bargain.
Feb 6, 2023 11 tweets 3 min read
Since May 2022, it's been a challenge to grow organic traffic for many sites.

I recently ran an experiment and grew traffic by 44% in two months.

Try this plan for a struggling site: First some brief context...

There has been issues with site indexing and many substantial drops in traffic since May.

Nobody can be 100% certain as to why, but when in doubt, choose quality over everything else.

To deliver quality is Googles' mission.
Jan 30, 2023 12 tweets 3 min read
99% of business owners peacock top-line revenue growth.

But if your goal is to stack cash you need to focus on gross profit.

Here's why it's important and what the shift did for me: Gross profit is the amount of cash available for allocation to operations AFTER you've paid product/service costs.

Costs of goods sold (COGS) include:

- Raw materials
- Sales/leasing
- Manufacturing
- Storage/freight
- Labor

It's the "real revenue" you run a business with
Jan 25, 2023 14 tweets 5 min read
11 powerful ways to use social proof that will boost conversions by at least 50%:

(with real world examples) Customer Testimonials:

Studies show that 92% of buyers trust recommendations from a peer and more than 70% even trust strangers.

Display reviews prominently with graphics and text to build confidence.
Jan 20, 2023 11 tweets 2 min read
7 secrets guaranteed to turn your website into a money printing machine: Strong Calls-to-Action (CTAs):

Use commanding verbs to get visitors to complete your desired action.

Ambiguity leads to indecision, while clarity breeds confidence and trust which skyrockets conversions.

Bad: Want to chat?
Good: Schedule Discovery Now!

Be assertive.
Jan 17, 2023 9 tweets 2 min read
Creating content will change your life:

- Higher income
- Business opportunities
- Millions of impressions
- Access to insanely smart people

But most people are too scared of what others will say and never start.

If this sounds like you, read this: Learn the Spotlight Effect:

Everybody experiences social anxiety, but the key is to not let it prevent you from taking action.

Psychology says we tend to overestimate the amount of attention we're receiving.

So even if you publish something bad, nobody will remember.
Jan 15, 2023 13 tweets 3 min read
Your company needs a set of core values.

Without them, you'll lose money, market share, and your best employees.

My 4-step framework increased my profits by 107% and will do the same for you: Admittedly the concept of core values seems corny as hell -- but it works.

It's a set of guiding principles that empower individuals to move fast while remaining on mission.

You need a core value for:

- Revenue
- Expenses
- Culture
- Business Model
Jan 11, 2023 19 tweets 4 min read
I've made over $7,500,000 in sales from inbound traffic.

Here's everything you need for a *simple* SEO strategy that works: The secret for SEO success is not advanced strategies & cutting edge ideas.

It's a simple plan paired with consistent execution.

To succeed, view SEO through the proper lens -- building equity into online presence.

It takes time & effort.

The 5-Step Simple SEO Strategy:
Jan 7, 2023 12 tweets 3 min read
72% of entrepreneurs struggle with stress and anxiety.

It doesn't have to be this bad.

7 tips that will help optimize your mental health today: Entrepreneurs experience these feelings 50% more than the general public.

And despite positive trends in awareness, I rarely see actionable advice.

A combination of self-care, companionship, and business principles work like magic.

Let's dive in...
Jan 4, 2023 12 tweets 4 min read
ChatGPT isn't going to kill SEO.

It's actually going to make it more effective.

Here's how smart people will use ChatGPT to 10x SEO results: Quickly...

There's no arguing ChatGPT is a game-changer and solves complex problems instantly.

But when it comes to buying products/services, people want options, not to be spoon-fed by a bot.

SEO will still matter, and the winners will use that bot to amplify their results.
Jan 2, 2023 15 tweets 3 min read
I landed a $300K/yr. client through an inbound web form.

Prioritizing SEO will change your business.

Follow this 3-step process that's guaranteed to work: First, this is important...

When a prospect discovers your site in Google the close rate is 10x higher than a paid ad.

Why?

Google's recommendation passes its authority onto your company, instantly building a high degree of trust.

When prospects trust, they buy.

SEO = $$$
Jan 1, 2023 10 tweets 2 min read
This EPIC story is hard to believe, but it’s true…

Here’s how a $400MM man, President Obama, and a water bottle full of vodka changed my life.

After 8 years, this chance interaction came FULL CIRCLE. In October 2013 a few Babson College classmates and I were headed to a bar in Boston to watch Game 6 of the World Series.

A 40-year-old guy got on the train behind us and struck up a conversation. He too was a Babson Grad.
Dec 31, 2022 18 tweets 4 min read
In 2023 you'll make thousands of decisions -- and most of them won't matter.

But some will determine the outcome and quality of your life.

7 decisions you can't afford to get wrong: Who you marry:

The uncomfortable truth is that marriage is either the greatest or worst decision of your life.

Trust/support from your spouse is a license to create the life you truly desire.

Contrast that with the psychological and financial damage of a failed marriage.
Dec 30, 2022 14 tweets 5 min read
The right pricing strategy will turn your company into a money-printing machine.

But the wrong one leaves you broke and frustrated.

11 pricing strategies so effective customers will line up to pay you: Price Anchoring:

Anchoring is a psychological bias that overemphasizes the first piece of information received.

Here's how its used:

Sellers show prospects a high number and then follow it up with a lower price to increase perceived value.

More value = more sales
Dec 28, 2022 13 tweets 3 min read
The average person thinks having a job is safer than entrepreneurship.

They're wrong.

Here are 9 reasons to bet on yourself: 1. More value capture

Whether employee or owner, income is a function of value creation.

The only difference?

Some (or most) of an employee's value flows upstream to ownership.

Owners capture ALL of the value they create, and even more from their team's output.
Dec 27, 2022 17 tweets 3 min read
To get everything you desire in 2023, you NEED this skill:

Negotiation.

7 simple strategies to become a world-class negotiator: ANCHORING:

Is a psychological tactic that uses "shock value" of a VERY high/low offer.

It creates a desired reference point for the subsequent (real) offer.

When the real offer is presented, it's compared to the anchor YOU set -- and appears like a bargain.
Dec 17, 2022 12 tweets 3 min read
With a recession on the horizon in 2023, startups need to test new ideas inexpensively.

Over-commitment to a losing idea will be devastating.

In 1-minute I'll show you how to pursue growth while avoiding excessive cash burn or worse: Startups don't have unlimited resources to waste chasing ideas that aren't winners.

Don't launch products or features without some certainties and strong supporting data.

But how?
Dec 10, 2022 8 tweets 3 min read
5 SEO activities that will turbo charge your search engine visibility:

(you can implement these today) Use Long-Tail Keywords:

Rather than targeting high volume and competitive keywords choose longer and more specific phrases.

Hard: Honda SUV
Easy: Honda 3rd Row SUV

Long-tail are easier to rank for AND convert more effectively.

Specificity = closer to the dollar