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Dec 6 • 12 tweets • 5 min read
In 2010, Time Warner CEO said Netflix ($9B market cap) wasn’t a threat, calling it “the Albanian army”.
In 2025, Warner Bros sold to Netflix ($425B) for $83B.
How‘d NFLX do it? One reason was overpaying for 10x talent as explained in a 2009 Culture deck.
Here are 9 key slides: 1/ Netflix competes in media and tech (knowledge work that requires creativity). High-performers in these fields can be 10x better than the average.
In a "procedural" field (manufacturing), the best may only be 2x better (industries that deal with atoms are naturally capped).