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Ben Schreiber Profile picture
Ben Schreiber
@benschreiber_
Sharing ecommerce learnings from the agency side (Founder at Brand Caffeine) & the brand side (Head of Ecommerce at Latico Leathers).
Dec 22, 2023 • 16 tweets • 7 min read
A few weeks ago, Stanley created a response video to a customer's viral TikTok that generated 42M impressions.

But what most people don't realize is that this was a skilled maneuver by one of the greatest corporate marketers you've never heard of.

His name is Terence Reilly 🧵 Image Before he elevated Stanley from an outdoor supplier to one of the hottest brands on TikTok, Terence Reilly was the Chief Marketing Officer at Crocs.

During that time, he was directly responsible for the miraculous turnaround of the Crocs brand.

So how did he do it? Image
Sep 10, 2023 • 16 tweets • 5 min read
The most successful beauty product of the past few years isn’t a cream, fragrance, or powder — It’s a filtered shower head.

And it’s all thanks to a genius lead generation tactic.

This is the story of how Jolie went from 0 to 8 figures in revenue with a single landing page 🧵 Image Jolie was founded by entrepreneurs, Ryan Babenzien and Arjan Singh.

Prior to founding a beauty & wellness company, Babenzien built and sold Greats, a DTC brand that sold high-quality, Italian-made sneakers. Image