Amul was started in 1957 but the brand mascot, the blue-haired girl in a polka dot dress first appeared in 1966.

Who would've thought it would withstand the test of time (and twitter) to become the longest-running billboard campaign!

Here's a 🧵 on the utterly butterly story 👇 1/ In 1966, Dr. Verghese Kurien, known as the father of the White Revolution & architect of Operation Flood (largest dairy development programme in the world) realised they needed a mascot and reached out to Sylvester Da Cunha's agency - the one behind the slogan & the Amul girl!

The most ordered dish on Uber Eats in all of South East Asia - a vegetarian hot dog comes from a shop in Indore!

Vijay Singh Rathore, fondly called “Dadu” by his customers, runs a humble shop called Johny Hot Dog (JHD) with only 3 items on the menu.

A short 🧵 on his story 👇🏾 Late 1970’s, Rathore was doing odd jobs at local stalls, collecting money to start his own business. His goal was to collect atleast 500rs.

Inspired by his mother’s cooking, he started working with her on the recipe for the hot dog - a flat bread with a tikki/ cutlet inside it.

Most folks who have travelled in the Delhi metro must have come across an image of a girl in a blue school uniform.

That’s the Delhi Metro Mascot and her name is Maitree. A girl who was born in the Delhi metro in 2012.

A 🧵 on this less known story.. Juli Devi was on her way from Faridabad to Safdurjang Hospital by Delhi metro when she went into labour.

With the help of two women, she delivered a girl child (the first one to be born in a metro) in the last coach of the train at Khan Market station.