By day: Product Innovation & Marketing at Nexcess. Also: founder of @MastermindJam and @coffeestartupco A few other things launching soon.
Oct 20, 2022 • 8 tweets • 2 min read
This is a serious problem I wish someone could solve. Twitter and other social platforms are assuming we’re all mono-faceted. But we’re not. We’re all large, we contain multitudes. I’d like to be able to follow a persona — a persona = [person]+[topic] — not just a person.
I’d think this would be a cinch to monetize. Imagine how much easier it is to serve guitar string ads to folks following @casjam’s guitar content but not his video collaboration SaaS content.
Feb 6, 2019 • 43 tweets • 6 min read
Who do you help?
“Hi, I’m [your name (omg not your company name)], and I help [type of person in a specific niche] [goal you help them achieve].”
But before you reply, consider this…
Amateurs will share far too many details in this intro statement.
It’ll be jargon-filled word vomit.
And mostly forgettable.
Pros do it differently. They leave a cliffhanger at the end. An open loop of curiosity.
It’s similar to (but not exactly) the Zeigarnik effect.
