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bruce.falck() 🦗 Profile picture
bruce.falck() 🦗
@boo
founder/CEO Halcyon
Oct 13, 2021 • 5 tweets • 1 min read
Starting today, we’re trying something different and testing a new ad format in Tweet conversations. If you’re a part of this test (which is global; on iOS & Android only), you’ll see ads after the first, third or eighth reply under a Tweet. 🗣️ We see a big opportunity to build an ad offering that creates value and aligns incentives for creators and advertisers. But first...we test! 🧪
Oct 12, 2021 • 5 tweets • 2 min read
Last year we launched Carousel Ads - today, we’re launching Multi-Destination Carousels, which lets advertisers customize individual headlines and drive people to different destinations. A win-win for businesses and people alike! 🚀
So proud of this team and their #GRIT 🙏 We are just getting started!
Oct 6, 2021 • 5 tweets • 2 min read
1/ We just announced @MoPub is being acquired by @AppLovin. Since we acquired MoPub in 2013 we’ve grown the business significantly and it became a leading innovator in a crowded and competitive industry. prnewswire.com/news-releases/… 2/ This decision was certainly not made lightly, but it does mean that we’ll be able to better focus on high impact areas, such as performance ads, professionals, small and medium businesses, and commerce that will push Twitter to new heights.
Apr 7, 2021 • 9 tweets • 4 min read
👋 everyone! Today we shared some of the awesome work from Twitter’s Ads Product team over the last year or so, and I’m excited to share a lil 🧵 of it with you now! First, read this 👇 adweek.com/programmatic/l… There are millions of businesses, professionals, non-profits, publishers and creators on Twitter. As @iamjameelg says, we need to make it easy for them to onboard, and we also need to make sure they can promote their Tweets in a quick and frictionless way 🏪
Dec 11, 2019 • 8 tweets • 3 min read
I had a couple of reactions to this statement. More in terms of how teams work because I think this notion of “the CEO runs the company” is flawed ... full disclosure, I work for @jack @twitter The CEOs job is hire the management team. The management team runs the company day to day. The team is held accountable to deliver against agreed OKRs. That’s the first point - this is very much a team effort.