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Brandon Hassler Profile picture
Brandon Hassler
@brandonhassler
Creator of https://t.co/rYjAIGl8IV & Partner Advocate for https://t.co/h5i9UXnwjk | I tend to tweet a lot about #Nocode, #AI and the #CreatorEconomy
Oct 24, 2021 ā€¢ 4 tweets ā€¢ 2 min read
Published this video a little over 48 hours ago on a VERY small channel.

About to crack 140k views on the vid but šŸ‘€ at the traffic sources.

HALF of the traffic is coming from Pixel 6 search terms and nowhere in the title do I mention those terms.

(1/3) šŸ§µ The dilemma small creators often face is whether to optimize the video title for "clicks" or for search.

Optimize for clicks!

If adding/removing your desired keyword(s) makes the title more clickable, do it.

(2/3) šŸ§µ
Jun 18, 2021 ā€¢ 11 tweets ā€¢ 7 min read
If you are a #YouTuber or even someone who does SEO for a living, I'm about to blow your mind:

Google doesn't give a sh*t about your title and description when it comes to ranking your content.

You think thumbnails are just for the user? Think again.

A thread šŸ‘‡ Image Google's machine learning knows much more than you may realize. It's listening to what you say in your videos, it sees what your videos are about, and yes, it knows @whatsinside your thumbnail. (Sorry, I couldn't resist)