"Hey BRENNAN,"

"Hey Brennan Dunn,"

"Hey ,"

Emails look pretty awkward when you're just dumping user supplied content (e.g. their first name) into an email.

Here's a bit of code you can load in to your @ConvertKit account so you can greet your subscribers with style 💅 Go create a new Content Snippet. Call it "Greeting" (or whatever you want) - dump this Liquid code into it: gist.github.com/brennandunn/7e…

Earlier this week, most of the @rightmessageapp was in Minneapolis to do some product / growth planning.

I wanted to share a few thoughts around the most exciting takeaway from the product side of things... Alright, so websites exist. On these websites, people put calls-to-action (CTAs). These CTAs often compete with each other - one will ask for an email, another a purchase for a course, and maybe another pitching coaching or something.

Surprised that more ESPs haven't adopted the concept of an "event" – @getdrip does it really well (though their implementation is still rough around the edges)

Everyone uses tags, right? "Customer" or "Bought Foo" or "Already Promoted Coaching"

1/ Tags are used to segment. "Send this broadcast email to everyone who is tagged 'Customer'"

Cool. BUT. They're limited. They don't 1) include temporal data, 2) frequency, or 3) metadata

2/