1/Peloton isn’t a fad, but it certainly isn’t the Netflix of fitness. The bike is a great at home fitness product, but it isn’t expanding the market and it isn’t really that innovative. The bigger opportunities are still out there. 2/The home fitness market is far smaller than many think:
- the at home fitness market will ultimately settle back to where it was in the late 90s, before the incumbent players could no longer finance low monthly installments as they had been able to previously and can again now